Position Summary
The Associate Director of Marketing and Communications leads the strategic direction and implementation of the marketing and communications activities of the school, including developing and managing a comprehensive content strategy for student recruitment, alumni communications, employer relations, student affairs, executive/administrative communications, and public relations via web, print, video and social media distribution. This position requires leadership skillsets and marketing instincts to help build and execute the school’s media strategy, driving engagement and organizational results. Further, this position requires broad experience and technical knowledge in the following areas: strategic-level marketing and communications planning, issuing communications, writing, publication and graphic design, photography, video conceptualization and production, social media development and deployment, web and digital media design. This position is an excellent opportunity to join an established and growing institution in a leadership capacity.
Responsibilities
- Collaboratively develop and implement the school’s marketing plan to raise brand awareness for the institution, including plans to address communications with specific audiences such as prospective students, current students, employers, alumni, staff/faculty and the community.
- Work with the Admissions Department to develop and implement a marketing strategy to support and advance the recruitment efforts of the school, including engagement with visits from prospective students, on-site and off-site recruiting events, and other activities to increase awareness of the school.
- Create and develop communication materials, including, but not limited to, email, print, video, and digital supporting internal leaders, programs, and key institutional initiatives.
- Lead the creation of video collateral working with both internal and external creative resources as needed.
- Create, write, and produce quality articles, publications, web pages, direct mail, and other marketing and public relations initiatives in accordance with the marketing plan; craft effective communications, identify, advise, and collaborate with clients regarding communication needs and issues; provide opinions on the type of strategy to use with communication plans and gauge their potential effectiveness.
- Develop a strategy for the procurement of advertising through various channels for effective campaigns and promotions – including working knowledge of GoogleAds and Google Analytics.
- Meet and confer with staff, faculty, students, alumni, employers and the public to obtain and determine information appropriate for publication and promotion.
- Communicate program information to targeted audiences; assimilate and compose written materials to use in a variety of communication outlets; edit documents to ensure accuracy in content and form; create promotional communications including print, electronic, new media, and other collaterals of significant strategic value to implement the Institute’s overall marketing goals and objectives.
- Stay abreast of new trends and innovations in the field of marketing and communications programs and services as they relate to the areas of assignment.
- Prepares, reviews, and presents staff reports, various management and information updates, and reports on special projects as assigned.
- Analyze the effectiveness of marketing campaigns and implement revisions reflecting the results.
- Oversee the maintenance and development of the school’s website.
- Oversee the production and direction of social media sites, including Facebook, Instagram, TikTok, YouTube, LinkedIn, and Twitter.
- Select, train, motivate, and direct department staff; evaluate and review work for acceptability and conformance with department standards, including program and project priorities and performance evaluations; work with employees on performance issues.
- Work closely with other school staff/faculty on print informational and promotional projects, either coordinating production, providing editorial direction and support, or supplying tactical guidance.
- Perform related duties as assigned.
Qualifications
- Bachelor’s degree or higher is required. Preferably in Marketing, Communications or other related fields.
- Minimum of seven years of experience in the marketing field and communications fields.
- Proven record of managing multiple marketing projects for traditional and digital media, preferably in higher education.
- Ability to write in a variety of styles, including business, promotional/advertising, web, academic, and for the general public.
- Hands-on experience writing, managing, producing, and curating content across multiple channels.
- Highly organized with a strong record of meeting deadlines and attention to detail.
- Excellent oral communication skills and presentation skills.
- Ability to conduct complex research projects, interpret data, evaluate alternatives, make sound recommendations, and prepare effective technical staff reports.
- Ability to work collaboratively and independently.
- Leadership capabilities and ability to problem solve, facilitate meetings, and maintain flexibility, and see projects through to completion.
- High-level of personal integrity, patience, and positive attitude.
- Has or can earn executive-level confidence and trust.