Company Description
KIPP NC is a network of eight high-performing, college-preparatory public charter schools providing an academically rigorous and joyous school experience to more than 3,500 students in grades K-12 in Charlotte, Durham, Gaston, and Halifax. KIPP NC supports several thousand alumni on their journey to and through high school, college, and career.
KIPP NC is building on a rich tradition of academic excellence and relentless fight for social justice present from the founding of both KIPP ENC and KIPP Charlotte. KIPP ENC is the second oldest KIPP region in the nation. In its 20 years of operation, KIPP ENC has been a cornerstone for students and families in rural Gaston and Halifax, operating two primary schools, two middle schools, and one high school. Over the past five years, it grew to serve even more students by opening up a middle school in Durham, an urban center in the center part of the state. KIPP Charlotte, which grew out of the strong traditions and academics of KIPP ENC, has supported students and families for the past 13 years, operating one primary school and one middle school in the largest city in North Carolina.
KIPP North Carolina is building upon the successes and experiences of KIPP ENC and KIPP Charlotte to provide inclusive school environments and an educational program that will enable our students to lead full lives and equip graduates to be future leaders and agents of change in North Carolina and beyond. KIPP NC is engaging in direct, anti-racist work, and contributes meaningfully to the dismantling of structures of inequality within our organization, schools, and classrooms. We’re committed to expanding our efforts to embed anti-racism in all of our activities and engagements within our classrooms and schools, across our organization, and throughout the State of North Carolina. All of this will be in a tireless effort to create classrooms that are homeplaces for our students, places where they feel safe, loved, validated, seen, and heard, places where all their beautiful identities will be affirmed and celebrated, and places where they will learn the academic knowledge and skills needed for college, career, and beyond.
Job Description
KIPP (Knowledge is Power Program) North Carolina Public Schools seeks a Manager for Regional Marketing and Communications to play a critical role in ensuring our statewide network of public charter schools achieves its plans for growth in alignment with our mission, vision, and core values. The position will report to the Chief of External Affairs and work closely with leaders across the organization to be a key player in KIPP NC’s region-wide marketing and communications efforts. The Manager for Regional Marketing and Communications will be responsible for digital content creation, management of KIPP NC’s editorial calendar, and managing all aspects of the organization’s social media presence. Ideally, the candidate will be comfortable working both independently and collaboratively within a small, close-knit team, and thrive in a fast-paced, deadline driven environment. The successful candidate must be able to communicate effectively with a diverse range of stakeholders.
Responsibilities:
General Marketing and Communications
- Co-create with Chief of External Affairs marketing and communications plans to promote KIPP North Carolina’s mission of creating joyful, academically excellent schools that prepare students with the skills and confidence to pursue the paths they choose – college, career, and beyond – so they can lead fulfilling lives and build a more just world
- Write and edit content for KIPP North Carolina’s social media, website, and email marketing efforts, including a monthly newsletter
- Maintain communications editorial calendar for KIPP NC staff use for web, email, and social media
- Contribute to corporate/partner engagement content development in collaboration with key staff (Annual Fund, Annual Report)
- Support media and other relevant external partner relationships as needed
Social Media Management
- Manage all aspects of KIPP North Carolina’s social media presence (KIPP NC website, LinkedIn, Facebook, Instagram, Twitter, YouTube)
- Drive strategy to increase daily engagement on KIPP NC social media accounts
- Lead content creation for KIPP NC’s social media, including written blog content, tweets, posts, and videos
Data & Analytics
- Monitor, report, and present on online engagement analytics (web, email, social media, paid media, earned media)
- Leverage key engagement metrics across platforms to optimize content, messaging, and distributions
Qualifications
Qualifications:
Experience and Knowledge
- Bachelor’s degree in a related field, such as marketing, journalism, public relations, or communications
- 3-5 years of relevant professional experience in communications and/or marketing, preferably in an education setting or nonprofit organization
Skills and Abilities
- Excellent written and verbal communication skills (candidates selected to interview will be required to complete written performance exercise)
- Strong attention to detail and proofreading skills
- Proven results in implementing marketing and communications strategic plans
- Proven results in managing social media platforms (Facebook, Twitter, YouTube, Instagram, etc.) and analytics technologies (Tweetreach, Meltwater, etc.) to engage a diverse audience
- Familiarity with CMS platforms and basic HTML (WordPress, etc.)
- Demonstrated ability to work on multiple projects simultaneously while managing deadlines
- Ability to model KIPP’s values at all times
- Previous experience with advocacy and community engagement is a plus
- Previous experience in the charter realm is a plus
Attitudes
- A belief in the mission and values of KIPP
- Committed to the belief that all students can learn and achieve at high levels
- Passion for education equality and access
- Motivated by a fast-paced, diverse, collaborative working environment
- A flexible can-do approach, self-motivation, resilience, and a willingness to adapt to the changing needs and priorities in the team and across the organization
- Considerable tact and discretion in dealing with highly confidential information
- A commitment to diversity, equity, and inclusivity and a liberatory approach to the work
Additional Information
Compensation and Benefits
Salary ranges from $55,000 – $65,000 and is based on experience and educational attainment.
Non-Discrimination Statement and Policy
KIPP North Carolina does not and shall not discriminate on the race, color, religion, creed, national or ethnic origin, age, sex, gender identity, sexual orientation, marital or parental status, disability, source of income, or status as a veteran in any of its activities or operations.