Our product marketing team is looking for a product marketer to drive our CRISPR Discovery Business. In this role, you will ideate, develop, execute, and track the success of marketing campaigns and our go-to-market strategies. You will develop product positioning and compelling messaging based on knowledge of features and benefits of our products and the understanding of our customer needs. You will also support product development projects to ensure that marketing campaigns are planned, prepared, and executed in a timely manner. This person will understand the importance of stakeholder management and work well cross-functionally with Sales, R&D, Product Management, and other key groups.
What You’ll Do
- Achieve the financial and strategic business objectives for product marketing
- Collaboratively develop marketing plans and campaigns to drive our Discovery Business and/or support product managers on product launches to drive market adoption through our go-to-market strategies such as product positioning & messaging, content development, development of use cases, customer segmentation and personas
- Support campaigns and new product launches by working closely with digital marketing, advertising and social media marketing, events marketing, technical writers, and graphic designers to create all necessary assets
- Support sales, product management and market through sales tools, training and market expertise to ensure their ability to effectively position and sell products.
- Develop and track marketing key performance indicators(KPIs) based on objectives and key results (OKRs)
- Report campaign objectives and key results (OKRs) to our leadership teams
- Work closely with product management in support of product development projects
About You
- MA/MS/PhD or 5+ years of technical experience in life sciences
- 2+ years of experience in product marketing / product management / technical support
- Expertise in gene editing technology and a general knowledge of life sciences research
- Deep understanding of CRISPR and applications
- Deep understanding of customer needs in drug discovery & development and/or biomedical research
- Experience in developing and running marketing campaigns that align with corporate goals
- Experience in product positioning and developing messaging that resonates with our target customers
- Great problem solver with exceptional written and verbal communication skills
- Great creativity to develop unique campaigns that drive our businesses
- Fluency in Microsoft and Google tools, HubSpot, Salesforce
$125,000 – $150,000 a year
This range covers Associate to Senior leveling.
About Us
Synthego is a genome engineering company that enables the acceleration of life science research and development in the pursuit of improved human health.
The company leverages machine learning, automation, and gene editing to build platforms for science at scale. With its foundations in engineering disciplines, the company’s platforms vertically integrate proprietary hardware, software, bioinformatics, chemistries, and molecular biology to advance basic research, target validation, and clinical trials.
By providing both commercial and academic researchers and therapeutic developers with unprecedented access to cutting-edge genome engineering, Synthego is at the forefront of innovation, accelerating the development of truly engineered biology.