Requisition Number: 178387
Position Title: Brand Manager II
External Description:
At EA SPORTS, we don’t just make the best sports games in the world. We create immersive experiences for sports fans to shape the future of sports entertainment and participation. The EA SPORTS brand team is building a roster of dynamic business leaders who will advocate for this new era of fan experiences. As the Brand Manager, Marketing – EA SPORTS, you will help evolve the expression of the brand. You will steward and improve the brand, internally and externally, through cross-platform storytelling and the creation of new programs for the brand strategy. You will promote sports fans and athletes and improve how they discover, connect, engage and participate in sports. We are open to remote candidates or those in proximity to an existing Electronic Arts office or studio located in Vancouver or Orlando.
Responsibilities
- You will…
- Develop a cross-channel evergreen, editorial content strategy and plan that engages a broad-ranging community of sports fans.
- Manage and propose new programs that improve internal and external perceptions of the EA SPORTS brand.
- Partner with SPORTS brand leadership to develop campaigns for new EA SPORTS product launches, lighthouse technologies, cross-sport activations, brand and talent partnerships and tentpole sports culture moments.
- Manage a cross-sport EA SPORTS brand calendar establishes an editorial view for how and where EA SPORTS’ biggest stories show up across the calendar year.
Your Qualifications
- You have managed successful campaigns in sports, that inspire important brand measures, specifically community growth and engagement.
- You understand how to use the power of storytelling to build community, create demand and improve the brand.
- You have authored compelling marketing briefs have led to industry-leading work and KPI performance.
- You have developed campaign reports and understand how to improve strategies and plans for better performance.
- You have partnered with all partners and agencies to concept and implement creative ideas.
Soft skills
- Displays curiosity and appetite for learning.
- Culturally connected and an advocate of consumers
- Values collaboration with others as path to innovation
- Other qualifications
- 5+ years in a primary marketing discipline including managing campaigns, content strategy or editorial marketing
- 3+ years developing end-to-end consumer journeys.
- College Degree
- Familiarity with the cross-section of sports, technology, culture and gaming
- US COMPENSATION AND BENEFITS
The base salary ranges listed below are for the defined geographic market pay zones in these states. If you reside outside of these locations, a recruiter will advise on the base salary range and benefits for your specific location.
EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.
BASE SALARY RANGES
• California (depending on location e.g. Los Angeles vs. Sacramento):
° $113,300 – $171,700
• New York (depending on location e.g. Manhattan vs. Buffalo):
° $111,500 – $171,700
• Jersey City, NJ :
° $126,700 – $171,700
• Colorado (depending on location e.g. Denver vs. Colorado Springs):
° $111,500 – $144,000
• Washington (depending on location e.g. Seattle vs. Spokane):
° $111,500 – $157,300Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby (following 1 year of service), medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.
City:
State:
Community / Marketing Title: Brand Manager, Marketing (EA Sports)
Company Profile:
We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.
EEOText:
About Electronic Arts
Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.
We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
Days Open: 16
Can this position be remote?: 1
EEO Employer Verbiage:
About Electronic Arts
We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers.
We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace-we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more.
Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers-people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up-we’re staying ahead of the game.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.