Performance Marketing Manager, Amp

Additional locations include: {Seattle, WA}, {Culver City, CA} or {New York City, NY}.

Want to build the future of music and audio entertainment? Join Amazon’s newest mobile app, Amp, where anyone can host live radio shows with the music they love. Currently in beta in the US, Amp’s evolving how people discover and share music. Create a show, call-in, or bop along to some tunes – no subscription, additional hardware, or editing needed.

As part of an agile team, you will be working in a startup atmosphere while being able to leverage the resources of a Fortune-500 company. Amp is on the bleeding-edge of consumer-facing products, where every team member is a critical voice in the decision-making process. We build systems that will be distributed around the world, spanning mobile apps and voice-forward experiences on Amazon Echo devices, powered by Alexa. Amp products support our mission of delivering audio entertainment in new and exciting ways that creators and listeners will love.

The Amazon Music team is looking for an experienced marketing professional to join the team owning paid user acquisition and growth efforts for Amp. You will own campaign management and optimization, define the investment framework approach, build measurement capabilities and experimentation to scale Paid Media. You will collaborate with Finance, Creative, Product and BI on deliver on performance marketing goals and be required to present learnings & insights to leadership. You will formulate marketing initiatives that are deeply backed by data, and have experience driving customer growth for a new app or business.

Key job responsibilities
• Own paid advertising strategy and execution to drive worldwide customer acquisition across mobile app, web and voice/audio ecosystems.
• Build robust tracking, attribution, and overall data infrastructure in partnership with Product/BI teams.
• Manage relationships with key partners in the advertising ecosystem (e.g. Google, Apple, Facebook, Mobile Measurement Partners).
• Provide performance reporting on all marketing campaigns and take relevant action on insights gained.
• Collaborate closely with technical, business, finance and design teams within Amazon to manage simultaneous time-sensitive projects.
• Experiment across platforms, conducting deep data analysis to uncover new opportunities for growth.
• Partner with external creative and/or performance agencies to deliver on goals
• Coordinate with other Amazon performance marketing professionals to leverage relationships, establish best practices for marketing and collaborate on a unified Amazon vision.

BASIC QUALIFICATIONS

  • 4+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
  • Experience building and optimizing multiple, simultaneous marketing campaigns
  • Experience managing or working within cross-functional marketing and creative teams

PREFERRED QUALIFICATIONS

  • Experience in multi-territory campaign management
  • Experience in digital marketing and content production timelines and process

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $63,000/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.

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