Overview:
The Associate Manager, Sports and News Program Marketing supports Streaming group in the implementation, execution, and evaluation of Paramount+ program marketing campaigns related to our live sports and news events, helping deliver new audiences and subscribers for the growing service. Join the team!
Responsibilities:
- Coordinate with cross-functional teams to help facilitate acquisition and engagement campaigns that drive subscriber growth across direct-to-consumer online and offline marketing channels to support Sports and News events on Paramount+ including paid, earned, and owned channels
- Identify innovative marketing opportunities to help drive audience engagement and growth opportunities for Sports and News programming on Paramount.
- Distribute marketing materials to collaborators involved with completing campaigns both internally and externally, and handle workflows related to the trafficking of those materials
- Reviewing analysis on the success of our marketing campaigns, and developing reports for key collaborators to reference
- Assist in development of creative briefs to guide the marketing creative process and support alignment of internal marketing teams on goals and strategies to develop outstanding creative executions
- Maintain essential campaign documents including calendars, one-sheets and decks
- Research industry trends and conduct competitive analyses to help inform decision making
- Attend internal and external meetings and own meeting notes, next steps and their distribution
- Maintain Shared Drive, collecting and saving reference documents as well as their distribution
- Provide general department administrative support when needed
Basic Qualifications:
- Bachelor’s degree required
- 3+ years’ experience working in media or marketing, preferably with a focus in Sports or News
Additional Qualifications:
- Stellar organizational skills with an ability to prioritize and manage workload, working across multiple campaigns at any given time
- Excellent oral and written communications skills with strong attention to detail and ability to foster positive relationships internally
- A data driven approach to marketing, with experience analyzing and reviewing results
- Experience with project management tools such as Asana or JIRA
- Shown ability to meet deadlines with an attention to detail
- Excellent analytical, verbal, and written skills
- Strong curiosity about sports, news, and entertainment
- Experience in digital streaming subscription services
- Prior experience in a creative, marketing, or ad agency a plus
- Results oriented, self-motivated
- A positive attitude and the ability to thrive in a collaborative, yet fast-paced work environment!
Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.
ADDITIONAL INFORMATION
Hiring Salary Range: $56,000.00 – 84,000.00.
The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.
https://www.paramount.com/careers/benefits
Paramount is an equal opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned.
Nearest Major Market: Manhattan
Nearest Secondary Market: New York City