The Senior Manager of North America Consumer Comms for StubHub works with the Head of Brand Comms to drive the strategy for the company’s consumer public relations program. This role will also work cross-functionally across comms stakeholders to develop relevant content for a range of consumer communication channels. The role supports consumer comms project planning, targeting, story development and driving a team and agency’s success in placement across lifestyle and consumer media.
With a strong focus on creating consumer content, assets and thought-leadership pieces that generate coverage that can drive brand affinity, you are a skilled writer who excels at working across teams and functions, drawing information out of subject-matter experts, and identifying relevant trends. You take ownership of projects and work with the PR team and agencies to strategically distribute that content.
JOB SUMMARY
The Communications Sr. Manager is strategically minded and looking for opportunities to shape conversation in the music, theater and sports spaces and can advise key internal stakeholders how we can strategically support all business verticals. You have an eye for current trends and are skilled at consistently identifying story angles based on trending topics, editorial calendar opportunities, data mining and brand priorities. The strategist should always consider an omni-channel approach to storytelling and asset deployment. The assets have an authentic, distinctive and competitive voice and stress creativity and quality, while articulating or implying brand value propositions and reasons to believe. The role will oversee the development of content editorial calendars to lead the team, the efficient workflow and management of content development to meet deadlines and deliver timely stories and will roll up your sleeves to bring together all the pieces to deliver on these stories.
This position is well-suited to an energetic and proactive individual who is able to function in a fast-paced organization. We’re looking for someone who sees business challenges as comms opportunities. Experience working with entertainment, general news, sports and/or lifestyle reporters is a plus, as is experience as a journalist or content producer. A keen understanding of both the entertainment, music and all major sports industries and teams is necessary.
TASKS AND RESPONSIBILITIES
• Strategic development and management of U.S. PR campaigns including communications planning, content development & execution related to our brand and business initiatives.
• Map and drive content strategy and annual content plan
• Develop, executes and delivers content that drives PR coverage
• Mine and analyze data through self-serve tools and with the support of the data engineers in our analytics organization to drive, address and craft storylines
• Work with agency to develop and drive proactive pitches to drive StubHub brand exposure and awareness in consumer-related publications, specifically with pop culture and sports outlets
• Manages creative, comms and/or content agencies or vendors to establish and coordinate content, ensure quality, creative and timely deliverables
• Build the strategic vision for content to drive comms efforts and manage the development, quality, creative and voice with internal stakeholders, agency and, at times, independently
• Work with the agency to respond to media inquiries, support agency strategy for managing relationships, clarifying company positions and building goodwill.
• On occasion, can serve as a spokesperson for StubHub
• Manages and innovates strategies for measuring communication effectiveness and outcomes.
• Identify and recommend new and innovative communication ideas
• Identifies, recommends and manages innovative measurement tools
• Stays close to trends, informing content strategy on a regular basis
• Act as team stakeholder and strategist in cross-functional projects and business verticals
• Occasional travel to StubHub events in the U.S. and Canada
• Based in New York City (preferred) or Los Angeles
EXPERIENCE AND SKILLS
• 8+ years of relevant working experience in communications preferred or a combination that includes experience in an editorial content role, or media relations strategy, with a portfolio of work to show productions of self-developed content
• Self-starter, independent and entrepreneurial
• Strong team player and collaborator
• Experience in an agency or experience leading an agency
• Strong expertise in content strategy and able to lead editorial content campaigns
• Experience crafting messaging for executives and liaising with C-suite executives
• Experience acting in spokesperson capacity a plus
• Demonstrated project management skills including hands-on management, planning and execution
• Strong understanding of the public relations industry, and related knowledge of key trade publications, genre publications and local and national outlets
• Strong understanding of the role public relations and editorial content plays in marketing programs and supporting business needs/opportunities
• Strong understanding how to socialize and sell through ideas to internal stakeholders and cross functional teams
• Experience driving communications plans in cross-functional projects
• Creative minded with a fresh style of writing, thinking from a reader’s perspective
• Previous experience and knowledge of the sports, e-commerce and entertainment landscape a plus
• Strong research and planning skills
• Experience developing and managing innovative measurement tools
• Structured approach, eye for detail and ability to manage deadlines
• Able to anticipate ad hoc inquiries and requests.
Excellent knowledge of digital best practices, the culture and language of the web, google analytics and wordpress, including SEO a plus
The anticipated gross salary range for this position is $155,000-$185,000 per year. Actual compensation will vary depending on factors such as a candidate’s qualifications, skills, experience, and competencies. Base annual salary is one component of StubHub’s total compensation and competitive benefits package, which includes equity, 401(k), paid time off, paid parental leave, and comprehensive health benefits
About us:
StubHub is on a mission to give the world the freedom to connect to powerful live experiences no matter where they are, whenever they want. Whether it’s Harry Styles, the Yankees, Billie Eilish or Real Madrid, we’re here to give fans the access to the live entertainment they love. That means we must power the destination for every type of live event fan to unlock the transformative live experience that’s right for them. We are their ticket to unforgettable memories – the crack of the bat, the first guitar chord or drum tap, the roar of the crowd at the championship winning goal, the joke that makes their belly ache from laughter. To do this, we must have the most premiere industry partnerships that deliver more seamless integrated solutions and aggregate the widest event catalogue, know our customers to design more personalized discovery of that very catalogue and get that fan into the event of their dreams so they keep coming back. Daily innovation is at the crux of how we do this and a passionate team that rigorously prioritizes the most results-oriented work they can deliver is what gets it done and keeps us leading the industry.
We are an equal opportunity employer and value diversity on our team. We do not discriminate on the basis of race, color, religion, sex, national origin, gender, sexual orientation, age, disability, veteran status, or any other legally protected status.