Posting Details
I. JOB OVERVIEW
Job Description Summary:
The SEAS Web Lead, part of the university’s Office of Communications and Marketing, serves as the primary liaison and point of contact for the web presence of the School of Engineering and Applied Science (SEAS) at the George Washington University. The Web Lead reports to the Enterprise Web and Mobile Team Lead and works in concert with the SEAS Marketing and Communications Director, SEAS dean, school leadership, and the central Communications and Marketing division to achieve school-specific and collective goals.
This position is hybrid: three days per week on campus and two days telework.
Responsibilities include:
• Website Management
- Coordinating with the Marketing and Communications Director on day-to-day and strategic web priorities
- Maintaining all public-facing websites affiliated with SEAS, either directly or through delegation to other content managers
- Creating content for SEAS websites
- Building websites on content management systems including Drupal and WordPress
- Working with HTML and CSS when necessary for projects
- When working with third parties such as external vendors, the Web Lead is responsible for ensuring compliance with GW standards
- Responsible for SEAS digital marketing displays
- Responsible for managing SEAS digital asset library
- Ensuring a quality user experience through the strategic use of content and graphic design
• Strategy
- Working with the Marketing and Communications Director and other stakeholders to align websites with the school’s strategic and marketing priorities
- Using web content strategy, search engine optimization, and digital accessibility best practices for site mapping, wireframing and content development to complete school projects
- Regularly reviewing web analytics to inform decision making
- Coordinating web content publishing across ancillary systems, such as the University Calendar, digital signage, or mobile applications
- Ensuring websites are properly configured for digital marketing, including analytics tracking, distribution on social media, and search engine optimization
- Working with the design team and front-end developer to improve the user journey of SEAS websites
- Publish digital marketing content online
• Quality Assurance
- Ensuring website content is up to date, accurate and free of errors such as typos and broken links
- Fact checking and paying close attention to detail to produce error-free work
- Ensuring the SEAS websites meet GW visual identity standards, GW digital accessibility standards, and school-specific editorial best practices
• Communication
- Demonstrating excellent communication skills in both outward- and internal-facing contexts
- Ensuring the status of web projects and tasks is clearly communicated within the division and with school stakeholders
- Communicating effectively with stakeholders who have a range of technical expertise
• Support and Training
- Training SEAS stakeholders on web tools, processes and services
- Participating in Virtual Office Hours and trainings as needed to support SEAS website content managers
- Providing regular input on features and functionality of GW web platforms, as well as related training needs for themselves or their users
- Providing support on projects across the Office of Communications and Marketing division per request from manager and/or division lead as needed
• Project and Client Management
- Applying project and client management best practices to ensure successful project completion
- Managing and prioritizing day-to-day operational tasks with larger ongoing projects
The SEAS Web Lead may also perform other related duties as assigned. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position.
Minimum Qualifications:
Qualified candidates will hold a Bachelor’s degree in an appropriate area of specialization plus 2 years of relevant professional experience, or, a Master’s degree or higher in a relevant area of study. Degree must be conferred by the start date of the position. Degree requirements may be substituted with an equivalent combination of education, training and experience.
Additional Required Licenses/Certifications/Posting Specific Minimum Qualifications:
Preferred Qualifications:
- Ability to initiate and independently define daily work
- Experience with Drupal and WordPress
- Experience writing copy for websites
- Familiarity with creation of web graphics
- Experience utilizing sitemaps, wireframes and other prototyping tools
- Thorough understanding of analytics elements (SEO, google analytics, etc.)
- Basic web troubleshooting
- Experience working in higher education
- Digital marketing experience
- Experience with Adobe products such as Photoshop, Illustrator, InDesign or similar products
Typical Hiring Range
$55,931.64 – $76,934.53 How is pay for new employees determined at GW?
II. JOB DETAILS
Campus Location:
Foggy Bottom, Washington, D.C.
College/School/Department:
External Relations
Family
Comm, Mktg & Media
Sub-Family
Website Design and Development
Stream
Individual Contributor
Level
Level 2
Full-Time/Part-Time:
Full time -> FTE 1.00
Hours Per Week:
40
Work Schedule:
Monday to Friday, 9am to 5:30pm
Will this job require the employee to work on site?
Yes
Employee Onsite Status
Hybrid
Telework:
Yes
Required Background Check:
Criminal History Screening, Education/Degree/Certifications Verification, Social Security Number Trace, and Sex Offender Registry Search
Special Instructions to Applicants:
Employer will not sponsor for employment Visa status
Internal Applicants Only?
No
Posting Number:
S012189
Job Open Date:
05/30/2023
Job Close Date:
If temporary, grant funded or limited term appointment, position funded until:
Background Screening
Successful Completion of a Background Screening will be required as a condition of hire.
EEO Statement:
The university is an Equal Employment Opportunity/Affirmative Action employer that does not unlawfully discriminate in any of its programs or activities on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, or on any other basis prohibited by applicable law.