Requisition ID: 58206 Title: Digital Advertising Specialist Division: Arthrex, Inc. (US01) Location: Naples, FL Salary Range: Salary Minimum: $60,000.00 Salary Maximum $115,000.00
*This position is based in Naples, FL. Remote available for the right candidate. If remote, travel to HQ for one week every quarter*
Arthrex is a global medical device company and leader in orthopedic surgical device design, research, manufacturing, and medical education. With a corporate mission of Helping Surgeons Treat Their Patients Better™, Arthrex has pioneered the field of arthroscopy and develops more than 1,000 innovative products and procedures each year to advance minimally invasive orthopedics worldwide.
The Arthrex Communications Department, based at the company’s global headquarters in Naples, Florida, is growing and looking to add a Digital Advertising Specialist to join the Corporate Communications team. Apply today and join a dynamic and talented team of communications professionals who work effectively in a fast-paced work environment, drive results and make an impact in all facets of Arthrex’s business.
Main Objective:
The Digital Advertising Specialist is responsible for execution and reporting surrounding our digital advertising portfolio; google/social ad tracking; development of digital ads performance reports; and supporting other digital marketing and communication efforts. This role is highly collaborative and requires the ability to operate on both a strategic and tactical level, while demonstrating both creativity and analytical thinking.
Essential Duties and Responsibilities:
- Manage Google advertising and social advertising campaigns in partnership with communications intake, marketing analytics, product marketing, web development and content teams.
- Configure and execute ads in all platforms and perform daily monitoring to ensure maximum performance.
- Consult with stakeholders and cross functional teams on ad recommendations and opportunities.
- Perform ongoing keyword research and competitive analysis to drive relevant traffic to websites; define and build keyword themes and roadmaps for increasing quality organic traffic based on customer/consumer insight and data.
- Serve as the technical administrator for all social media platforms and apps in relation to setup, tags, campaigns, and conversion analytics.
- Collaborate with Marketing teams on the creation and maintenance of KPI dashboards; manage dashboard elements reflecting ad spend against budget to maximize growth and returns.
- Report on digital campaign performance; make recommendations that continually optimize digital campaigns in alignment with performance goals.
- Stay abreast of all industry trends, opportunities, and best practices to continually enhance how we communicate digitally with our various audiences.
- Serve cross-functional roles within Corporate Communications as needed or assigned.
Education and Experience:
- Bachelor’s Degree required, preferably in Marketing, Computer Science, Business, or related field
- Minimum 3 years of digital marketing experience
- Medical device industry experience preferred
- Google Advertising certification a plus
Knowledge and Skill Requirements/Specialized Courses and/or Training:
- Exceptional time and project management skills with the ability to handle multiple stakeholders with changing priorities
- Strong interpersonal and communication skills with experience working successfully with cross-functional teams
- Deadline- and detail-oriented with strong initiative and the ability to manage multiple projects/processes in a fast-paced, dynamic environment with minimal supervision
- Ability to think critically, identify solutions and deliver recommendations based on data and analysis
- Strong initiative, creative thinking, attention to detail and work ethic
- Working knowledge of regulatory, compliance and legal regulations and considerations when marketing for the medical device industry
Machine, Tools, and/or Equipment Skills:
- Macintosh or PC platform
- Proficiency in Marketing Automation software
- Proficiency in WordPress or other CMS platforms
- Proficiency required in Microsoft Word, Excel, and PowerPoint
Arthrex 2023 Benefits
- Medical, Dental and Vision Insurance
- Company-Provided Life Insurance
- Voluntary Life Insurance
- Flexible Spending Account (FSA)
- Supplemental Insurance Plans (Accident, Cancer, Hospital, Critical Illness)
- Matching 401(k) Retirement Plan
- Annual Bonus
- Wellness Incentive Program
- Gym Reimbursement Program
- Tuition Reimbursement Program
- Trip of a Lifetime
- Paid Parental Leave
- Paid Time Off
- Volunteer PTO
- Employee Assistance Provider (EAP)
All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.