Description
Position at Mindshare
Mindshare delivers Good Growth for its clients. As “Growth Architects,” we drive growth that benefits all stakeholders – better for people, planet, and business – by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.
Role Summary & Impact
In this role, you will partner closely with the client, internal Planning, and Investment teams to develop a cross-media measurement strategies and support the Associate Director lead on the business.
Key Responsibilities
- Primary responsibilities revolve around providing thought leadership with regards to clients’ measurement strategies and ensuring all reporting, data quality, measurement frameworks etc. are completed on time.
- Proficient with primary buying and ad-serving tools.
- Design and manage research projects (Upwave, Lucid, Kantar).
- Evaluate vendors, technologies, and new advertising opportunities.
- Solid knowledge of tools and systems (primarily econometric and data governance focused).
- Support advanced analytic requests alongside the modeling team, support the strategic vision of the client.
- Lead all internal and client facing reporting processes and deliverables.
Requirements
- Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field; OR equivalent professional work experience.
- Experience in the CPG space preferred
- Strong analytic and problem-solving skills
- Excellent written, oral, and presentation communication abilities.
- Ability to foster collaborative relationships with other cross-functional teams.
- Ability to manage and prioritize competing projects and deliverables.
- Experience with a variety of the following tools and platforms preferred:
- Data Visualization – Tableau, DOMO, Looker studio
- Web Analytics – Google Analytics, Adobe Analytics AdServers experience
- Syndicated Measurement: Nielsen, comScore, DoubleVerify
- Ad Effectiveness Research: Kantar Millward Brown, Upwave, Lucid, Dynata
- Familiarity with SQL preferred; R and Python a PLUS
ABOUT MINDSHARE
Mindshare is a media services company that accelerates Good Growth for its clients in the age of transformation. The solutions we create are both Good for consumers and drive Growth for our clients. We were the first purpose-built company created by WPP and today we are 10,000 people working in 116 offices in 86 countries, helping to drive Good Growth for our clients, our people, the industry and the world. www.mindshareworld.com
GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.
The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.