About Chubb:
Chubb is the world’s largest publicly traded property and casualty insurer. With operations in 54 countries, Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance, and life insurance to a diverse group of clients. With nearly $200 billion in assets and reported $52.0 billion of gross premiums written in 2022.
We lead and service clients across the fortune 1000, multinational corporations, mid-size companies and small businesses with property and casualty insurance and risk engineering services; affluent and high net worth individuals with substantial assets to protect.
As a global industry leader, our people and our culture fuel’s our ongoing success. Come join a team that holds itself to the highest exacting standards. One that drives a high performing and inclusive environment. A team that stands behind bold promises focused on creating a better future.
About this Role:
Chubb’s digital marketing team is an inspiring digital first team dedicated to driving digital channel strategy, executing, and optimizing campaigns. The focus is to partner with marketing and communication team members to fuel revenue growth through the use of marketing technology, user experience, data, and analytics.
This highly collaborative role will be responsible for partnering with the North American marketing team to create marketing automation, Account Based Marketing (ABM) and demand generation user journeys. They will define, execute, and measure integrated campaigns to ensure effective pipeline generation activities that target the entire funnel to fuel revenue growth. Extensive experience integrating marketing automation platforms to site, events, sales enablement, social and paid media to create more well-rounded automated trigger-based experiences. We are looking for someone who loves a challenge, and can create, oversee, execution and optimize multi-touch campaign journeys that drive awareness, engagement, leads, pipeline and revenue for B2C, B2B and B2B2C businesses.
This work is key in delivering innovative, scalable, measurable automated programs – using behavioral based triggers and scoring to drive greater engagement and growth to key targets. This role will report to the VP or North America Digital Marketing and be a critical partner to developing the scoring, demand generation and automation strategy and roadmap. They should have a thorough understanding and practice scaling out marketing automation systems across multiple businesses with a strong technical knowledge to integrate systems or lead a team of internal and external engineers.
Ensuring our marketing automation platform is best in class as well as well-maintained and governed.
Primary Responsibilities:
- Be the main point of contact, and responsible for the deliveries of any marketing automation programs
- Be responsible for deliveries across many concurrent active projects, being able to provide status and transparency to partners
- Act as product owner for Salesforce marketing cloud, Demandbase and Dunn & Bradstreet for the N. American businesses
- Collaborate with IT, engineering teams, influence product owners, business sponsors, strategist, and 3rd party production and design companies
- Understand the lead generation, and customer life cycle journey of both B2B and B2C and B2B2C models
- Leverage business intelligence to inform purpose-driven digital campaign lead generation strategies – mapping opportunities and needs across platforms, channels to enable the full-funnel customer journey.
- Have a strong working knowledge of marketing technologies like Google Analytics, CRMs (salesforce or dynamics), Liveramp, and Adobe experience manager
Qualifications:
Skills & Experience:
- Salesforce marketing cloud certification
- Deep experience integrating data and systems with SFMC to create bi-directional sync
- Ability to manage large program and business into a single instance managing the scalability of the system
- Be able to design and lead demand generation workshops as well as train users on how to use Salesforce marketing cloud
- Create personalized automated client and broker experiences journey and measuring results, enabling trigger based activity, custom journey scoring that drives to lead management
- Create multiple programs to do A/B and personalization journey testing
- Run reviews, QA, be able to solicit feedback from the business
- Create SLAs and be able to scale campaign execution with 3rd party resources and consultants
- Be able to present to senior leader’s – journey, lead generation, analytics and results
Requirements:
- Bachelor’s degree required
- 7-8 years of experience in digital demand generation or marketing automation in a B2B and B2C vertical, preferably in insurance or financial services
- Demonstrates a love of learning, user empathy, a passion for driving change and a desire to change paradigms
The pay range for the role is $102,000 to $168,000. The specific offer will depend on an applicant’s skills and other factors. This role may also be eligible to participate in a discretionary annual incentive program. Chubb offers a comprehensive benefits package, more details on which can be found at https://careers.chubb.com/global/en/north-america. The disclosed pay range estimate may be adjusted for the applicable geographic differential for the location in which the position is filled.