Sr. Referral Marketing Consultant

Additional Information About the Role

BJC Healthcare is seeking a Sr. Referral Marketing Consultant to lead marketing strategy for provider referrals.

Ideal candidates should have strong project management experience and the ability to work with leadership at various levels.

Previous experience working in healthcare and with providers is a plus!

This is a remote role, with some flexibility needed to attend meetings on site.

Overview

BJC HealthCare is one of the largest nonprofit health care organizations in the United States, delivering services to residents primarily in the greater St. Louis, southern Illinois and southeast Missouri regions. With net revenues of $6.3 billion and more than 30,000 employees, BJC serves patients and their families in urban, suburban and rural communities through its 14 hospitals and multiple community health locations. Services include inpatient and outpatient care, primary care, community health and wellness, workplace health, home health, community mental health, rehabilitation, long-term care and hospice.

BJC is the largest provider of charity care, unreimbursed care and community benefits in the state of Missouri. BJC and its hospitals and health service organizations provide $785.9 million annually in community benefit. That includes $410.6 million in charity care and other financial assistance to patients to ensure medical care regardless of their ability to pay. In addition, BJC provides additional community benefits through commitments to research, emergency preparedness, regional health care safety net services, health literacy, community outreach and community health programs and regional economic development.

BJC’s patients have access to the latest advances in medical science and technology through a formal affiliation between Barnes-Jewish Hospital and St. Louis Children’s Hospital with the renowned Washington University School of Medicine, which consistently ranks among the top medical schools in the country.

Preferred Qualifications

Role Purpose

This position leads strategy and planning for the marketing of clinical programs (e.g. heart & vascular, neurosciences, transplant, etc.) to referring providers and academic peers, to meet system and hospital business objectives. Builds strong relationships BJC and WUSM Physician Services and Outreach teams to understand business goals, audiences and content needs. Responsible for understanding overall clinical program marketing goals and then identifying opportunities to reach and engage provider audiences. Oversees planning and content for key provider marketing channels, including but not limited to, Doximity, the Medical Professional Education Center and key professional conferences.

Responsibilities

Collaborates with BJC and WUSM Physician Services and Physician Outreach teams to develop content for office visits, and amplify Grand Rounds and other BJC/WUSM presentations to wider provider audiences.

Partners with HSO and Clinical Program Marketing colleagues to understand and align on opportunities to improve reputation among providers and drive volume for priority procedures.

Builds strong relationships with clinical program leaders and key physicians across BJC and WUSM.

Oversees multi-channel clinical program marketing plans targeting provider audiences, including planning, implementation, measurement and optimization.

Minimum Requirements

Education

Bachelor’s Degree

Experience

5-10 years

Supervisor Experience

< 2 years

Preferred Requirements

Education

Master’s Degree

Experience

10+ years

Supervisor Experience

2-5 years

Benefits and Legal Statement

BJC Total Rewards

At BJC we’re committed to providing you and your family with benefits and resources to help you manage your physical, emotional, social and financial well-being.

• Comprehensive medical, dental, vison, life insurance, and legal services available first day of the month after hire date
• Disability insurance* paid for by BJC
• Pension Plan*/403(b) Plan funded by BJC
• 401(k) plan with BJC match
• Tuition Assistance available on first day
• BJC Institute for Learning and Development
• Health Care and Dependent Care Flexible Spending Accounts
• Paid Time Off benefit combines vacation, sick days, holidays and personal time
• Adoption assistance

To learn more, go to www.bjctotalrewards.com/Benefits

*Not all benefits apply to all jobs

The above information on this description has been designed to indicate the general nature and level of work performed by employees in this position. It is not designed to contain or be interpreted as an exhaustive list of all responsibilities, duties and qualifications required of employees assigned to this job. Equal Opportunity Employer