Associate Manager, Media and Search
Come join the team at the center of building industry-disrupting performance marketing capabilities for General Mills, powered by robust data, real-time optimization, and marketing innovation.
We are seeking an experienced digital media expert to fill the role of Associate Manager, Media and Search, in our Meals & Baking operating unit primarily focused on our Pillsbury brand. In this role, you’ll work with a cross-functional team to shape, enable, execute, and optimize media plans to accelerate growth for this nearly $2 billion business. You will operate in an agile and iterative process with accountability to drive specific KPIs and measurable outcomes. We’re looking for someone with a strong learning mindset who is looking for a new challenge and wants to apply their experience and expertise to one of the world’s most iconic food brands!
KEY ACCOUNTABILITIES
Performance Media Plan Development, Execution & Optimization
- Develop Performance Marketing strategies grounded in data, insights and intuition to solve specific consumer problems and drive measurable business outcomes
- Define, size, and prioritize data-driven audiences based on media addressability using first, second, and third-party data sets
- Lead campaign execution with creative and media agency partners while interfacing with performance media channel partners as needed, specifically focused on:
- Programmatic display and video
- Social
- Search (especially connecting/integrating national and retail paid search)
- Retail media
- Monitor campaign performance to identify and initiate real-time optimizations
- Help the brand team define, prioritize and test hypotheses to accelerate learning and gain confidence through rapid in-market experimentation
- Develop, incubate, and build new data-driven performance marketing capabilities and best practices that can be scaled to other General Mills brands and businesses
QUALIFICATIONS
- Bachelor’s degree required in marketing, communications, or a related field
- 8+ years of digital marketing experience at an agency or consumer-focused marketing organization
- Hands-on experience with digital and performance media, including:
- Media planning and activation
- Ad serving and tracking tools
- Tag management systems
- Reporting and analytics
- Exposure to data-driven consumer segmentation and targeting using a range of data sets
- Proven cross-functional collaboration and strong verbal/written communication skills
- Experience interfacing with and managing agency and media partner relationships
- Exceptional organizational and attention to detail, plus troubleshooting skills
- Should thrive in dynamic and agile environments with a strong learning mindset
Salary Range
The salary range for this position is $90100.00 – $150300.00 / Annually. At General Mills we strive for each employee’s pay at any point in their career to reflect their experiences performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.