Varo is an entirely new kind of bank. All digital, mission-driven, FDIC insured and designed for the way our customers live their lives. A bank for all of us.
Varo is looking for a senior copywriter to join our in-house creative team to build the Varo brand.
About you:
You’re a seasoned creative who loves to collaborate with art directors, designers, and other creatives.
You write memorable headlines. Stuff that sticks. But you can also craft compelling copy down the rest of the page. Or email. Or ad.
You’re a chameleon. You can write in a variety of tones and styles for an array of audiences.
You’re a strategic storyteller. You think about copy systematically and you’re comfortable working with a messaging hierarchy to communicate the right message to the right audience at the right time. And you’re conceptual, able to generate ideas for different types of mediums and see them through to execution.
You’re a leader. You can run projects and presentations on your own, interrogate a brief, manage stakeholders, and provide creative feedback to other team members.
What you’ll be doing
- Understand the needs, motivations, and aspirations of your audiences, so that you can speak to people in the most compelling, and engaging way
- Question briefs where appropriate, pushing for the most effective creative solutions
- Actually write. Sticky headlines. Taglines. Scripts. Emails. Websites. Social posts. And anything else that comes across your desk. Note: you love the bold, imaginative lines, but also don’t mind writing the simple, straightforward stuff too.
- Contribute and pitch fresh ideas that elevate the brand, sell the unexpected, and challenge the status quo
- Collaborate with creative team members (designers, motion designers, art directors, and writers) as well as marketing, product, and other stakeholders to drive conversion, engagement, retention
- Receive and act on feedback in a constructive way while meeting deadlines and business goals/objectives
- Be hands-on and proactive in a fast-paced environment
- Present work with conviction to help build confidence in the creative team
- Use your sense of humor to make money feel fun
You’ll bring the following required skills and experiences
- 6-8 years of creative copywriting experience
- A portfolio that demonstrates strategic thinking, big ideas, and executing with a high level of craft and attention to detail
- Experience writing and concepting across a range of digital platforms (social, web, lifecycle, OOH, video, campaigns)
- Ability to translate brand direction into impactful creative deliverables across different channels/mediums
- Strong problem-solving and creative chops: you are critical to the conceptual phase of each project
- Polished presentation skills
$120,000 – $135,000 a year
#MidSenior
We recognize not everyone will have all of these requirements. If you meet most of the criteria above and you’re excited about the opportunity and willing to learn, we’d love to hear from you.
About Varo
Varo launched in 2017 with the vision to bring the best of fintech into the regulated banking system. We’re a new kind of bank – all digital, mission-driven, FDIC-insured, and designed around the modern American consumer.
As the first consumer fintech to be granted a national bank charter in 2020, we make financial inclusion and opportunity for all a reality by empowering everyone with the products, insights, and support they need to get ahead. Through our core product offerings and suite of customer-first features, we aim to address a broad range of consumer needs while profitably serving underserved communities that have been historically excluded from the traditional financial system.
We are growing quickly in our hub locations of San Francisco, Salt Lake City, and Charlotte along with colleagues located across the country. We have been recognized among Fast Company’s Most Innovative Companies, Forbes’ Fintech 50, and earned the No. 7 spot on Inc. 5000’s list of fastest-growing companies across the country.
Varo. A bank for all of us.
Our Core Values
– Customers First
– Take Ownership
– Respect
– Stay Curious
– Make it Better
Varo is an equal opportunity employer. Varo embraces diversity and we are committed to building teams that represent a variety of backgrounds, perspectives, and skills. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Learn more about Varo by following us:
Facebook – https://www.facebook.com/varomoney
Instagram – www.instagram.com/varobank
LinkedIn – https://www.linkedin.com/company/varobank
Twitter – https://twitter.com/varobank
Engineering Blog – https://medium.com/engineering-varo
SoundCloud – https://soundcloud.com/varobank
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CCPA Notice at Collection for California Employees and Applicants: https://www.varomoney.com/privacy-legal/