Hiring Department
Executive Comm & Marketing
Job Description
The University of Missouri’s Strategic Communications & Marketing division is seeking an energetic, loyal, and influential leader as an Assistant Director for Enrollment Communications.
The Assistant Director for Enrollment Communications is part of the Student Communications team and is responsible for leading marketing and communications work to support Enrollment Management and reach recruitment and retention goals.
We aim to produce the best and most efficient marketing and communications campaigns to support Enrollment Management, including university-wide recruitment, recruitment travel, prospective student campus visits, and transactional communications to current students. We specialize in the design and production of targeted print materials (publications, postcards, letters, event invitations, posters, envelopes). Our work also includes mailings, emails, digital content and text messages. Our team is highly efficient, collaborative, kind, and energetic. We are a team where all ideas warrant discussion, no viewpoint is discouraged, and everyone gets a seat at the table.
As the Assistant Director for Enrollment Communications, you will have the opportunity to collaborate with campus leadership and external partners on various initiatives, lead the daily work of the enrollment communications team to depict an accurate and meaningful representation of Mizzou life, and develop communication strategies that speak to a variety of audiences on multiple platforms. The Assistant Director will develop and implement key marketing strategies that focus on prospective and current student engagement, foster brand loyalty, drive enrollment, and enhance student recruitment and retention. This role will consistently achieve and promote departmental successes. In addition, the Assistant Director will ensure industry best practices and outcomes that support the goals, brand, image, and mission of the University across all media channels.
Additional Responsibilities Include:
- Collaborate and develop effective working relationships with internal and external constituency groups to coordinate multi-channel campaigns across campus to support enrollment success
- Monitor team performance for the Enrollment Management Communications team by developing, articulating, and leading the implementation of long and short-term goals to meet student recruitment and retention objectives as well as performing supervisory duties such as coaching, evaluating, and managing individual performance.
- Monitor team workload
- Identify strengths of each team member and incorporate tasks that utilize those strengths
- Provide difficult feedback that shifts behavior and brings the team member to a successful outcome.
- Encourage team members to continue learning, growing, evolving in their areas of responsibility and additional professional interest areas.
- Collect data, peer assessments and research strategies to provide relevant reports for institutional decision making and communicate findings to various groups
- Evaluate and assess communications and marketing trends and/or strategies through research, focus groups, and other methods to continually identify new opportunities with the University’s vision
- Train other departments on how they can support university recruitment and retention collaboration
The ideal candidate who will be successful as the Assistant Director of Enrollment Communications will possess the below skillsets and traits:
- Have exceptional organization and time management skills.
- Possess excellent written and oral communications, presentation, and interpersonal skills.
- Be detail oriented and recommend process improvements.
- Analyze situations, problem solve, address issues, and make reasonable decisions.
- Develop content ideas in multiple formats and quickly execute high-quality content in those areas.
- Juggle a variety of projects, shifting priorities and deadlines in a fast-paced environment.
- Have a high regard for customer service by responding to requests, explaining the details of campaign strategies, and assuaging client fears and concerns.
- Reviewing creative content with [non-marketing] clients and explaining design decisions/rules/processes in simple, everyday terms.
- When issues arise (such as missed executions, incorrect content, insensitive design), identifying what is necessary to communicate up to leadership and being able to articulate the issues in writing and in person.
Salary
Salary Range: $61,500-$66,000
Grade: GGS 011
University Title: ASSISTANT DIRECTOR STRATEGIC COMMUNICATIONS
Internal applicants can determine their university title by accessing the Talent Profile tile in myHR.
Shift
40 hours per week, 8 am to 5 pm, Monday-Friday
Minimum Qualifications
A Bachelor’s degree or an equivalent combination of education and experience and at least 4 years of experience from which comparable knowledge and skills can be acquired is necessary
Preferred Qualifications
- Proven track record of producing high-quality media content.
- Master’s degree preferred (MBA, Marketing, Communications, Education)
- Working knowledge of media platforms, Adobe Creative Suite, following projects in a project management system and previous experience with Wrike or Clickup desired
- Experience with strategic communications and/or marketing campaign development
- Highly proficient in Microsoft O365, including SharePoint, OneDrive and Teams
Application Materials
Resume & Cover Letter
Columbia Missouri Information
Columbia, Mo., is known as an ideal college town, combining small-town comforts, community spirit and low cost of living with big-city culture, activities and resources. Home to nationally renowned public schools and other colleges and educational centers, Columbia is packed with restaurants and entertainment venues and hosts more than a dozen annual cultural festivals.
Benefit Eligibility
This position is eligible for University benefits. The University offers a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, and educational fee discounts. For additional information on University benefits, please visit the Faculty & Staff Benefits website at http://www.umsystem.edu/totalrewards/benefits
Values Commitment
We value the uniqueness of every individual and strive to ensure each person’s success. Contributions from individuals with diverse backgrounds, experiences and perspectives promote intellectual pluralism and enable us to achieve the excellence that we seek in learning, research and engagement. This commitment makes our university a better place to work, learn and innovate.
In your application materials, please discuss your experiences and expertise that support these values and enrich our missions of teaching, research and engagement.
Equal Employment Opportunity
Equal Opportunity is and shall be provided for all employees and applicants for employment on the basis of their demonstrated ability and competence without unlawful discrimination on the basis of their race, color, national origin, ancestry, religion, sex, pregnancy, sexual orientation, gender identity, gender expression, age, disability, protected veteran status, or any other status protected by applicable state or federal law. This policy shall not be interpreted in such a manner as to violate the legal rights of religious organizations or the recruiting rights of military organizations associated with the Armed Forces or the Department of Homeland Security of the United States of America. For more information, call the Director of Employee and Labor Relations at 573-882-7976.
To request ADA accommodations, please call the Director of Accessibility and ADA at 573-884-7278.
Know Your Rights
To read more about Equal Employment Opportunity (EEO) please use the following links:
- Know Your Rights English Version
- Know Your Rights Spanish Version