Uniphore is the global leader in Conversational Automation. Every day, billions of conversations take place across industries – customer service, sales, HR, education and more. Whether they are human to human, human to machine or machine to machine, conversations are at the heart of everything we do, and the new currency of the enterprise.
At Uniphore, we believe companies that best understand and act on those conversations will win. We have built the most comprehensive and powerful conversational automation platform that combines conversational AI, workflow automation, and RPA (Robotic Process Automation) with a business user-friendly-UX (User Experience) in a single integrated platform to transform and democratize customer experiences across industries.
We are looking for a performance marketing expert to build and grow our digital marketing function. This role will be responsible for developing and implementing a cohesive digital marketing strategy to drive brand awareness, increase website traffic and quality, improve conversion rates, drive pipeline and generate revenue.
The ideal candidate is a results-oriented, data-driven leader with proven expertise in leveraging multiple channels including paid search, SEO, display, content syndication, retargeting, and other tactics, to drive brand amplification and lead generation efforts at scale.
This role will be based in Palo Alto, CA
Responsibilities
- Strategize, plan, execute, manage, and optimize end-to-end digital marketing programs across paid and organic digital channels to drive awareness and demand.
- Own all paid media channels, digital campaign performance, SEO, social, and digital conversion success.
- Build integrated plans by partnering with other marketing teams – campaigns, web marketing, product marketing, field marketing and marketing operations.
- Own the forecast, measurement, analysis, and reporting for all global digital efforts including lead generation, pipeline contribution, and awareness metrics.
- Maintain a data-first approach to continually measure and optimize performance, improve conversion and ROI.
- Manage agencies to drive global digital marketing efforts across paid search, display, content syndication, programmatic media and other tactics.
- Define and execute programs and tactics to support ABM initiatives.
- Conduct ongoing competitive research to help inform digital strategies. Keep current with latest trends and best practices in digital marketing.
Requirements/Qualifications
- 7+ years of digital marketing experience in B2B tech, driving awareness and demand.
- Proven track record of building and executing high-impact performance marketing programs that directly drive revenue efficiently.
- Deep understanding of digital marketing best practices and driving demand through a multiple touchpoint customer journey.
- Demonstrated success creating and executing global, multichannel digital programs leveraging content syndication, paid search, display advertising and media, SEO, social media and other tactics.
- Experience identifying the right portfolio of agencies and managing the day-to-day relationships.
- Prior people management skills.
- Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future investments.
- Ability to operate and excel at strategic as well as tactical levels. Willingness to roll up sleeves to get the job done.
- Exceptional communication and collaboration skills, both at the executive level and with peers and cross-functional teams.
$149,900 – $206,800 a year
Compensation & Benefits
The anticipated base salary hiring range for this position is:
California: $147,900 – $187,400 base + 10% target variable
Non- California: $124,900 base – $156,100 + 10% target variable
The specific rate will depend on the successful candidate’s qualifications and prior experience.
In addition to competitive base + variable, pre-IPO stock options, benefits including medical, dental, vision, 401(k) with a match, and more, plus generous paid time off, paid holidays, paid day off for your birthday and other paid leave policies to support employees through all phases of life.
Uniphore is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, disability, veteran status, and other protected characteristics.
For more information on how Uniphore delivers business value using Conversational Automation, please visit www.uniphore.com
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