Amazon Studios is seeking a highly motivated, results-oriented Head of Franchise Marketing with a passion for developing integrated plans that connect multiple business units in order to maximize the impact of IP investment. Working across Amazon and MGM’s biggest movies and series, you will be responsible for establishing new working models, frameworks and mechanisms across the Global Media and Entertainment (GME) businesses and driving teams to implement customer-facing activations. This includes developing integrated title-level plans across business units for franchise/tentpole properties that focus on driving customer engagement.
The ideal candidate will possess strong organizational skills, find ways to innovate on legacy practices, and create operational efficiencies across key marketing functions. As a leader, you will own the development of integrated communication plans to launch and sustain IP engagement for Amazon Originals, and guide cross functional teams to develop best-in-class integrated programs that drive awareness, conversation and viewership. This position must partner with multiple functions: Development, Strategy, Prime Video Marketing, multiple business units and other complimentary teams, including Franchise Management to assure adherence to brand guidelines and legal restrictions.
The successful candidate will have a proven track record for driving results for global campaigns, including working autonomously to set roadmaps, goals, and have substantial experience working with executive producers, industry partners, and other complimentary businesses. You must possess a blended balance of strategist, brand builder, project manager, creative visionary and franchise planning expert. This role will develop long-term franchise sustainment roadmaps to keep fans engaged on multiple platforms, such as: music, publishing, digital media, live events, interactive experiences and consumer products.
Critical to success will be relationship building and an ability to coordinate campaign roll-outs on a global scale. In addition to driving Prime Video’s more complex title strategies, you may oversee/manage other marketing managers, with responsibility for the successful launch of those titles within this function.
We are open to hiring candidates to work out of one of the following locations:
Culver City, CA, USA
BASIC QUALIFICATIONS
– 9+ years of professional non-internship marketing experience
– Experience using data and metrics to drive improvements
– Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
– Experience building, executing and scaling cross-functional marketing programs
– Experience driving direction and alignment with cross-functional teams
PREFERRED QUALIFICATIONS
– Experience working cross-functionally with partner teams to drive adoption and usage of brand assets and messaging
– Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives, and support portfolio objectives
– 8+ years of franchise marketing experience
– Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $113,600/year in our lowest geographic market up to $211,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.