A leader in technology and innovation, Southwire Company, LLC is one of North America’s largest wire and cable producers. Southwire and its subsidiaries manufacture building wire and cable, metal-clad cable, portable and electronic cord products, OEM wire products and engineered products. In addition, Southwire supplies assembled products, contractor equipment, hand tools and jobsite power and lighting solutions. We are proud to offer competitive compensation, employee benefits, tuition reimbursement and unlimited growth opportunities. Our more than seven decades of progressive growth can be attributed to our commitment to delivering quality and service to our customers, exercising environmental stewardship, enhancing the well-being of our employees and giving back to the communities in which we work and live. How will you power what’s possible?
Location: Thorn Customer Solutions Center
Shift: M-F
Starting Pay Rate: $20.00
Job Description
Position Summary
The Trade Show Assistant will be instrumental in coordinating the development of digital advertising materials, product launches, packing and shipping of the booth and sales support materials. This position requires cross-functional coordination between sales groups, marketing teams, and product management team and interaction with the Southwire marketing team and outside resources to deliver digital marketing assets while meeting timelines and budget constraints.
Description of Duties and Responsibilities
• Responsible for assisting in day-to-day activities associated with managing integrated marketing activities for Trade Shows trade show planning.
• Develop trade show specific marketing plans to promote the Southwire brand and assist the different divisions in meeting sales and profitability goals.
• Assist in the development and writing of communications plans and the planning process using various tools (e.g., excel spreadsheets, marketing updates, face-to-face meetings, teleconferencing, webinars).
• Communicate reports for use by internal groups, outside agencies or suppliers (e.g., exhibit houses, advertising, media, and promotions).
• Apply basic marketing concepts and operating strategies (e.g., brand positioning, competitive assessment, marketing objectives/strategies, market segmentation, media planning, online customer promotions, ROI, estimating, creative development process) and assist with online and social media campaigns for trade shows.
• Pack and ship product/displays for trade shows.
• Maintain a working knowledge of Southwire product lines.
• Clearly communicate concepts via oral presentations to groups.
• Monitor expenditures to keep within budgeted amounts.
Qualifications and Experience Requirements
• High School Diploma or equivalent required
• Minimum of 2 years’ experience in marketing communications, corporate communications, agency or marketing related field/position required.
• Proficient presentation, project management, analytical, and communication skills required.
• Willingness to travel is required – up to 30%
• Ability to lift up to 40 pounds required.
• Understanding of the creative development, design, and production process as it relates to trade shows.
• Proficient software skills in Microsoft Office, Basware, SAP, Sales Force, Microsoft Teams and Zoom preferred.
• Previous experience with drawing /design software preferred.
• Previous budget and vendor management experience preferred
• Consumer marketing and merchandising experience is a plus.
Benefits We Offer:
- 401k with Matching & Pension Plan (Eligible for Pension after 1,000 Hours Worked)
- Medical Insurance Package if Working 30 Hours per Week
- Flexible Work Schedule – up to 30 hours per Week
- Employee Assistance Program
- Advancement & Professional Growth opportunities
- & More
Southwire is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.