Description
This is a remote position open to any qualified applicant within the United States.
Cognizant has an immediate opening for Partner Marketing Associate . If your background meets the requirements and skills listed below, this could be the ideal opportunity for you!
Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.
The Partner Marketing Associate (employee) will help the team plan, execute, and report outcomes against plan. This role reports to the Sr Manager, Partner Marketing and duties include:
• Business planning and management
o Help create and maintain annual marketing plans and roadmaps in PPT and Excel.
• ABM programs (Account-based Marketing) design and activation for assigned programs:
o Create, document and maintain the ABM program briefs in approved templates.
o “Activate” (build and execute) program “channels” – tactics like emails, landing pages, paid social/LinkedIn and organic social (e.g., EveryoneSocial)
o Project manage and orchestrate resources. Work in lockstep with cross-functional and contract counterparts to write, create and build program channels.
o Conduct exhaustive UAT (user acceptance testing) and approve “go-live” with CoE counterparts.
o Salesforce (“WinZone” or “WZ”) management – align with MarTech Campaign Ops CoE to set up WZ Campaigns, upload Lead lists, clear out “WZ jail” (lead holding queue) and create results reports-
• Paid and organic social
o Align with copy and creative resources to write and design social chips and ad copy.
o Capture all elements needed by media planner (target audience segment and criteria, budget approval, landing pages, etc.) to strategize, quote, approve, launch, track and report ads.
• Target audience and data management – align with CoE counterparts to generate high-quality target account and contact audience lists
o Curate email send lists for emails deployed via our Pardot marketing automation platform
o Create target account segments (lists) in our 6sense ABM platform
o Upload lead lists into WZ following sponsored industry conferences, third-party lead gen campaigns, etc.
• Analysis and Reporting
o Research and report full-funnel KPIs by ABM program or event for all program channels – examples include:
§ Paid media, organic social and engagement. Email and LP engagement.
§ Content engagement.
§ Accounts targeted, engaged, reached
§ Web traffic and SEM (search engine marketing)
§ Third party executive roundtables, webcasts, etc.
§ Onsite client debriefs and other Cognizant-hosted events
§ Sponsored industry conferences
o Our evolving reporting process includes
§ Spreadsheets, dashboards, automated reports and self-serve portals for paid and organic social
§ Salesforce.com (“WinZone”) reports and dashboards, working with MarTech Campaign Ops CoE.
§ Third party dashboards (e.g., Profitable Ideas Exchange’s PowerBI dash for banking CXO roundtables)
§ Sourced & Influenced TCV (revenue) for Target Accounts
• Content assets management
o Work cross-functionally and with content/copy writing contractors to create, classify and maintain an inventory of full-funnel content assets for joint partner solutions.
o Ensure content assets are continually updated on cognizant.com and in be.cognizant, BOX and other required repositories.
• Tools you’ll most use: PPT, Salesforce.com (“WinZone”), Excel, Word, Outlook (email, calendar), Teams (chat, team channels, file storage), SharePoint and Box (file storage), WorkFront project management.
Minimum 2+ years work experience, partner marketing, technology, or related industries preferred.
Salary and Other Compensation :
The annual salary for this position is between $50,000 – $75,000 depending on experience and other qualifications of the successful candidate.
This position is also eligible for Cognizant’s discretionary annual incentive program, based on performance and subject to the terms of Cognizant’s applicable plans.
Benefits : Cognizant offers the following benefits for this position, subject to applicable eligibility requirements:
- Medical/Dental/Vision/Life Insurance
- Paid holidays plus Paid Time Off
- 401(k) plan and contributions
- Long-term/Short-term Disability
- Paid Parental Leave
- Employee Stock Purchase Plan
Disclaimer: The salary, other compensation, and benefits information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.
Cognizant is recognized as a Military Friendly Employer and is a coalition member of the Veteran Jobs Mission. Our Cognizant Veterans Network assists Veterans in building and growing a career at Cognizant that allows them to leverage the leadership, loyalty, integrity, and commitment to excellence instilled in them through participation in military service.
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