Job Description
Job Summary:
If you are passionate about data analysis and reporting, apply to join BDO’s dynamic Digital Center of Excellence. A Digital Marketing Senior Analyst is responsible for analyzing web and digital campaign KPIs to proactively identify trends, establish benchmarks and make actionable, data-driven recommendations.
In this newly created role, the Digital Marketing Senior Analyst has the opportunity to help shape BDO’s digital marketing strategy and roadmap by analyzing data and insights to help the Web and Digital Campaigns teams make informed decisions. Their recommendations help improve the user journey across BDO’s website and optimize spend and performance across our campaigns. A Digital Marketing Senior Analyst partners with a variety of internal clients to analyze and present the data that is most impactful to a particular project or campaign.
Job Duties:
- Brainstorms opportunities to improve channel-level reporting
- Compiles and analyzes digital campaign and web KPIs
- Presents reports to other members of the team or marketing leaders
- Assists digital campaign managers with quarterly reports
- Reviews opportunities in CRM from paid search campaigns to analyze current success
- Joins meetings with paid advertising vendors
Qualifications, Knowledge, Skills, and Abilities:
Education:
- Bachelor’s degree, required; focus in Marketing, Communications, Mathematics, or Statistics, preferred
Experience:
- Four (4) or more years of marketing experience, required
- Prior experience working in accounting, financial consulting, business advisory, and/or professional services, preferred
Software:
- Proficient in the use of Microsoft Office Suite, particularly PowerPoint and Excel, required
- Experience with using web analytics platforms like Google Analytics, required
- Experience with reporting tools such as DataStudio and PowerBI, preferred
- Experience with Google Ads, Bing, and other digital advertising platforms, preferred
Other Knowledge, Skills, & Abilities:
- Exceptional project management skills
- Exceptional attention to detail and commitment to producing high-quality work
- Strong interpersonal skills; ability to work independently and collaboratively within a team environment
- Ability to effectively manage evolving priorities, multiple projects and deadlines in a fast-paced environment
- Ability to be flexible and adaptable
- Knowledge about emerging digital marketing trends and tactics
- Ability to take complex data sets and synthesize them into concise and actionable recommendations
Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate’s qualifications, experience, skills, and geography.
Range: $70,000 – $100,000
About Us
BDO delivers assurance, tax, digital technology solutions and financial advisory services to clients throughout the country and around the globe. We offer numerous industry-specific practices, world-class resources, and an unparalleled commitment to meeting our clients’ needs. We currently serve more than 400 publicly traded domestic and international clients.
- Unparalleled partner-involvement
- Deep industry knowledge and participation
- Geographic coverage across the U.S.
- Cohesive global network
- Focused capabilities across disciplines
BDO brings world-class resources and exceptional service to each and every one of our clients. BDO USA is a member of BDO International, the world’s fifth largest accounting network.
BDO offers a competitive Total Rewards package that encompass so much more than – “traditional benefits”. Our wide range of rewards and our employees’ ability to customize rewards to their individual needs are two of the reasons why BDO has been honored with so many workplace awards, including 100 Best Companies for Working Parents, Working Mother 100 Best Companies, Top Entry Level Employer, 2022 National Best & Brightest Companies to Work For and more.
Some examples of our Total Rewards offerings include:
- Competitive pay and eligibility for an annual performance bonus.
- A 401k plan plus an employer match
- Comprehensive, medical, dental, vision, FSA, and prescription insurance from day one
- Competitive Paid Time Off with daily accrual from day one of employment, plus paid holidays
- Paid Parental Leave
- Adoption Assistance
- Firm paid life insurance
- Wellness programs
- Additional offerings include BDO Flex, Group Legal insurance, Pet insurance and Long-Term Care Insurance
Above offerings may be subject to eligibility requirements.
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