The Junior Associate, Paid Media will be responsible for supporting the day-to-day management of clients’ paid media activities across a variety of platforms and initiatives. This person will help manage the execution, optimization, reporting, and administrative upkeep of paid media campaigns, and will support more senior team members and Account teams during the development and presentation of media plans.
Responsibilities:
- Play a role in creation of digital communications/marketing plans and goals; manage against them
- Translate paid elements included in integrated program plans into tactical media plans; work with cross-functional teams to create and maintain buy details
- Work with third-party paid media vendors to set up, manage, and optimize paid media campaigns
- Implement, manage, and optimize paid media campaigns across self-serve platforms like Facebook/Instagram, LinkedIn, Twitter, Snapchat, Pinterest, TikTok, AdWords, etc.
- Track operational performance of multiple accounts, ensuring quality work, deadline, and budget adherence
- Serve as daily internal account team, vendor, and client contact when appropriate; address account team, vendor, and client issues thoughtfully and effectively
- Consistently produce high-quality internal and external campaign reporting
- Build relationships with emerging technology, media, third-party influencers, and internal business partners to meet client needs
- Contribute to business growth through building network of industry contacts, participating in relevant professional organizations, and sharing best practices and case studies within the Edelman network
- Commit to continuous learning and improvement of leadership skills; set and pursue stretch goals
Basic Qualifications:
- Relevant experience in planning and buying paid social and digital media, Communications Marketing, and/or related fields
- A bachelor’s degree or equivalent work experience and a proven ability to manage multiple small or medium-sized projects simultaneously
Preferred Qualifications:
- Proven track record analyzing paid media campaign performance and developing and implementing optimization recommendations
- Knowledge of budget and spend tracking tools (e.g., Media Ocean/Prisma)
- Knowledge of third-party tracking and ad serving technology, specifically DCM/Google Campaign Manager 360
- Strong research, writing, editing, and client interaction skills
- Strong communication skills, analytical abilities, perform well under pressure, and be a team player
- Be a self-starter, energized by problem-solving, excel in a collaborative environment, and proactively offer suggestions to build, shape, and improve processes
- Understanding of programmatic, paid search, and SEO fundamentals is a plus
- Experience with Google business tools like Analytics, Tag Manager, Data Studio, and Search Console is a plus
- Experience using media planning research tools like ComScore, GWI, Pathmatics, GfK MRI, Nielsen Scarborough, etc. is a plus.
$38,000 – $53,000 a year
An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.
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Edelman Data & Intelligence (DXI) is a global, multidisciplinary research, analytics and data consultancy with a distinctly human mission.
We use data and intelligence to help businesses and organizations build trusting relationships with people: making communications more authentic, engagement more exciting and connections more meaningful.
DXI brings together and integrates the necessary people-based PR, communications, social, research and exogenous data, as well as the technology infrastructure to create, collect, store and manage first-party data and identity resolution. DXI is comprised of over 350 research specialists, business scientists, data engineers, behavioral and machine-learning experts, and data strategy consultants based in 15 markets around the world.
To learn more, visit: https://www.edelmandxi.com
Employees must be fully vaccinated against COVID-19 (i.e., at least 2 weeks after last dose) and, if hired, present proof of vaccination before start date. Candidates may request an accommodation due to disability, sincerely held religious belief or exception required under applicable law.
DXI is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.
DXI upholds an inclusive environment, where uniqueness and diversity are celebrated and encouraged. We recognize and honor all types of diversity-gender, gender expression, race, ethnicity, age, sexual orientation, religion, disability status, socio-economic background, experience and more. As part of Edelman, we have several employee networks – focused on AAPI, Black, Hispanic/Latinx, LGBTQ+, Veterans’ and women’s communities – to provide a space where employees can share, learn and grow. We also offer a variety of training options for candidates who want to pivot or learn different skills within the industry.