Job Description
Love. It’s what makes Subaru, Subaru®. And as a leading auto brand in the US, we strive to be More Than a Car Company®. Subaru believes in being a positive force in the communities in which we live and work, not just with donations but with actions that set an example for others to follow. That’s what we call our Subaru Love Promise ®.
SUMMARY
Leads the strategic direction of Subaru’s owner loyalty and engagement program. Performs at a high level to develop, manage, and measure brand loyalty initiatives with a strong focus on driving overall brand awareness and enhancing brand reputation. Maximizes owner loyalty and engagement program impact through strategic planning, effective communication, and data-driven analysis. This position serves as a connection between our most engaged owners, the communities in which they are active, and the Subaru brand. It also works to enhance the overall ownership experience with the Subaru brand and our retailers.
PRIMARY RESPONSIBILITIES
- Determines, executes and oversees a comprehensive Subaru owner loyalty and engagement program strategy that aligns with the overarching marketing objectives of the organization and demonstrates expertise in developing engaging programs, events, and experiences.
- Works with SOA (Subaru of America) stakeholders to develop owner benefit initiatives that align with Subaru’s brand values, empowering owners to effectively represent the brand while fostering a sense of appreciation among them.
- Collaborates with cross-functional teams to integrate Subaru’s owner loyalty and engagement program throughout the organization, including local Subaru retailers, by fostering seamless communication, shared goals, and strategic alignment, and empowering all stakeholders to actively contribute to the program’s success.
- Maintains frequent contact with SOA field staff and Subaru retailers to strengthen partnership and support their understanding of owner loyalty and engagement program impact. In addition, communicate program developments, solicit SOA field/retailer feedback, and identify best practices that can be implemented to improve Subaru owner/retailer engagement.
- Sets clear performance targets and identifies key performance indicators (KPIs) to evaluate the success of the program, measuring key metrics such as customer/retailer engagement levels, brand advocacy growth, event attendance and contributions, customer acquisition through referrals, to gain valuable insight and drive data-informed decisions.
- Establishes a standardized reporting process to assess program effectiveness and suggests improvements for ongoing program development and innovation in design and implementation.
- Conducts surveys, research, and interviews to assess the utilization and impact of the program.
- Integrates the Subaru Love Promise into all owner loyalty and advocacy initiatives when/where appropriate.
- Provides ongoing support, training, and resources to ensure information and tools necessary to effectively represent the Subaru brand are made available.
- Work with SOA’s social media team to identify opportunities where select Subaru owners with large social media presence can serve as social influencers for Subaru when/where appropriate.
- Oversees communication plan to ensure appropriate communications are going to our owners to support our loyalty, advocacy and community initiatives.
REQUIRED SKILLS AND ABILITIES
- Excellent verbal and written communication skills with the ability to clearly convey complex concepts in an easy and concise manner.
- Highly capable of building and maintaining strong relationships with customers and SOA stakeholders.
- Demonstrated ability to effectively lead and influence cross-functional teams.
- Strong ability to properly manage outside agency involvement in our programs.
- Strong ability to analyze key metrics to manage program performance, demonstrate its effectiveness, and identify trends.
- Excellent problem-solving and creative thinking skills.
- Strong ability to effectively manage and utilize a large budget.
- Proficient in Microsoft Office Suite (Powerpoint, Excel, Word).
EDUCATION AND EXPERIENCE REQUIREMENTS: Four year degree and 8 to 10 years experience
WORK ENVIRONMENT: Hybrid Role – Remote work 2 days per week (After 90 Days Onboarding)
COMPENSATION: The recruiting base salary range for this full-time position is $86,700 – $105,500 / year. Within the range, individual pay is determined by factors, including job-related skills, experience, and relevant education or training. (M1) In addition to competitive salary, Subaru offers an amazing benefits package that includes:
- Medical, Dental, Vision Plans
- Pension, Profit Sharing, and 401K Match Offerings
- 15 Vacation days, 9 Company Holidays, 5 Floating Holidays, and 5 Sick days
- Tuition Reimbursement Program
- Vehicle Discount Programs
- See our Careers landing page for additional information about our compensation and benefit programs.