Salary: $114,244.00 – $149,070.00 Annually
Location : Imperial, CA
Job Type: Classified Administrator
Job Number: 24-002
Division: President’s Office
Department: Communications & Marketing
Opening Date: 08/08/2023
Closing Date: 9/6/2023 11:59 PM Pacific
Representative Duties
BASIC FUNCTION:
Under the direction of the Superintendent/President, the Executive Director of Communications, Marketing, and Public Relations plans, develops, and implements communications, marketing, and public relations activities for the College including but not limited to the development and implementation of an annual communications strategy and plan, institutional marketing, and public relations campaigns; serves as the College’s Public Information Officer (PIO); develops and implements internal and external communications, marketing, public relations, fundraising, and governmental strategies; writes and issues press releases; create and distributes narratives and stories relating to college activities and achievements via District publications; direct and conduct community engagement activities and events; develops measures to quantify communications, marketing, and public relations effectiveness.
REPRESENTATIVE DUTIES:
1. Serves as the Public Information Officer (PIO) and acts as the District’s primary liaison with the news media, and directs the preparation and dissemination of news releases. Represents the College to the community at large by developing and sustaining positive relationships with the media, elected officials, key stakeholders, local, state, and federal government, education, and corporate partners. This includes speaking on behalf of the Superintendent/President when appropriate;
2. Manages and fully leverages the college’s social media platforms as strategic vehicles of communication, marketing and promotion;
3. Maintain a thorough understanding of current laws and pending legislation in matters pertaining to communications, marketing, public relations and other issues that affect the College;
4. Monitor and report on national and state legislation affecting community colleges. Develop, implement and promote strategies to advance District initiatives to legislators, elected officials, officers and staff of other governmental and community agencies, and other internal and external constituencies.
5. Cultivate relationships and effectively advocate District interests with local, state, and federal elected and appointed government officials and the California Community Colleges Chancellor’s Office. Serve in a leadership role for the San Diego Imperial Counties Community College Association.
6. Facilitate District involvement in regional and statewide organizations and coalitions focused on legislation, economic development and communications/marketing.
7. Assist the Superintendent/President and executive staff with executive communications. Advise the Superintendent/President regarding public and internal community relations issues.
8. Establish rapport and relationships with area newspapers and other mass media outlets. Prepares media campaigns for newspapers, radio, and television. Writes external and internal news releases, articles, speeches, and reports as necessary.
9. Direct the planning, development, and production of in-house promotional materials, including credit and noncredit course schedules and annual reports. Organize district promotional activities such as dedications, grand openings, recruitment, and promotional activities, ensuring brand consistency across all platforms. This duty also includes the management of public information and media relations.
10. Prepares and reviews speeches for the Superintendent/President, members of the Board of Trustees, and the IVC Foundation to present before the District or local, state, and national public and private sector organizations;
11. Creates videos, commercials and other marketing materials for digital ad campaigns, flyers, emails to internal and external stakeholders, and radio to promote the College;
12. Develop and maintain internal and external communications designed to keep District employees and the general public informed of District events and accomplishments.
13. Develop and maintain the content of the District website. Utilizing web analytics, work with institutional staff to maintain accuracy, currency, functionality and user-friendliness of the website.
14. Serve as the district point of contact for information requests including those falling under the California Public Records Act (CPRA). Understand the CPRA and respond accordingly. Maintain records of CPRA requests. Develop and update Board policy and procedure for responding to public records requests.
15. Direct crisis communications and communications related to emergency preparedness/planning. Serve as District Public Information Officer on the district Emergency Management Team.
16. Select, train, supervise and evaluate assigned staff. Direct the work of staff, consultants, and others involved in projects and programs of the Office of Communication, Marketing and Public Relations.
17. Develop and maintain campus signage, wayfinding systems, digital marquees and maps as needed and maintain accuracy of campus signage.
18. Develops and prepares the annual budget for the department and analyzes and reviews budgetary and financial data related to the area;
19. Reviews external communication publications for conformity to design and communication guidelines; elicits support from faculty, staff, and administrators for related information and public relations opportunities;
20. Develops measures to quantify and qualify communications, marketing and public relations effectiveness to identify growth patterns and effective practices as well as areas for improvement;
21. Coordinates and implements a variety of community engagement and public relations-related events including groundbreakings, open houses, campus tours, and press conferences;
22. Attends and conducts a variety of meetings as assigned, including the Board of Trustees, Citizens Bond Oversight Committee (CBOC), Foundation Board, Emergency Response Team, Environmental, Safety and Facilities Committee, Public Relations and Marketing and other assigned meetings;
23. Strategically plans, manages, and directs College marketing and public relations activities to increase student (traditional and non-traditional) enrollments;
24. Ensures diverse and equity-minded representation in marketing and communication materials;
25. Leads and works closely with the IVC Foundation in developing and implementing the Strategic Plan.
26. Perform related duties as assigned.
View Full Job Description
Minimum Qualifications
Bachelor’s degree from an accredited institution with major course work in communication, marketing, public relations, or similar field of study. A minimum of two years of responsible experience in public information, government relations and marketing and experience developing and implementing public information/public relations programs.
Master’s Degree in communication, marketing, public relations or a related field from an accredited institution or an accreditation in public relation (APR) preferred.
Demonstrate sensitivity to and understanding of diverse academic, socioeconomic, cultural, ethnic and disability issues.
LICENSES AND OTHER REQUIREMENTS
Valid California driver license.
Supplemental Information
Initial Salary placement is normally at Range 7 step 1. Initial placement may be negotiated higher depending on education and experience. Please click here to view current salary schedule.
EEO Information
Imperial Valley College is an equal opportunity employer and does not discriminate against persons on the basis of race, religion, national origin, sexual orientation, gender, gender identity and expression, marital status, age, disability, pregnancy, medical condition, or covered veteran status.
Employer/employee paid medical coverage options, dental, vision, and life insurance. For additional information, click
Earned annual sick leave.
Enrollment in a California Retirement System.
01
Please answer the following questions specifically and completely. These supplemental questions will be used with other application materials to screen applicants for interview. Applicants should submit at least one well-developed paragraph for each pf the supplemental questions. Answers should be thoughtful, substantive, carefully edited and may be much longer than one paragraph. If your response exceeds the maximum 600 character limit, you may continue your response by attaching an additional typed document. Please make sure to identify the questions by number. I have read and understand the above statements.
- Yes
- No
02
Supplemental Question A: What in your background and experience make you particularly well suited for this position at Imperial Valley College?
03
Supplemental Question B: How do you define Diversity? Please share an example of how your personal and professional experience have informed your perspective on diversity, equity, inclusion, and accessibility (DEIA). How do you plan to integrate DEIA in your position?
04
Supplemental Question C: Discuss your experience working with diverse populations. How do you encourage and empower students from all backgrounds and abilities to overcome obstacles and achieve their goals? Please provide examples to help us better understand.
Required Question