At Amazon, we’re working to be the most customer centric company on earth. To get there, we need exceptionally talented, bright, and driven people. If you’d like to help us build the place to find and buy anything online around the world, this is your chance to make history.
About Global Mile Team: Amazon is committed to supporting businesses become successful Selling Partners. Fulfillment By Amazon (FBA) provides sellers with fulfillment services to store products in Amazon’s fulfillment centers, which Amazon will pick, pack, ship, and provide customer service to enable FBA sellers to scale their business and reach more customers. Often, Selling Partners may procure inventory from overseas origins, such as China, South-East Asia, requiring them to navigate the complexity of international freight-forwarding, shipping, and customs clearance. Global Mile team solves for this Selling Partner pain-point by offering Amazon Global Logistics solutions, with full suite of international shipping, customs clearance and storage solutions. In summary, with FBA, Selling Partners get free shipping to an Amazon fulfillment center, and with Amazon Global Logistics, the same Selling Partners get an integrated, affordable, and reliable, one-stop operating solution to ship inventory from international locations to the fulfillment centers in US, EU, UK and JP.
About the role: Our high-growth team is seeking experienced marketing professionals to join our Marketing team. Key objective for this hands-on role includes fostering awareness about benefits of Amazon Global Logistics to create one-stop-shop shipping experience for our Selling Partners. As Marketing Campaign Manager, you will optimize current and grow new mass outreach channels, develop marketing content, and execute campaigns focused on traffic generation, lead acquisition, funnel-acceleration, and opportunity expansion as needed. The channels you will oversee, leverage or grow include: emails, webinars, 3rd party internal and external partnerships. Additionally, you will manage all big rock go-to-market campaigns for new product and feature launches. You will be responsible for developing and executing content for our products and services value proposition to support all campaigns. You will also drive continuous channel improvements based on channel performance and A/B testing insights, ensuring campaign deliverables are met and/or exceeded.
Key job responsibilities
– Own all mass outreach campaigns end-to-end – manage targeting and segmentation, messaging, creative, measurement, and reporting.
– Build the infrastructure of campaigns – ranging from timelines and workback schedules, audience targeting, asset design and copy, finalizing launch plans, and reporting.
– Drive performance marketing goals across all channels including emails, webinars, third-party partnerships, external partnerships.
– Implement and monitor A/B and multivariate tests to optimize for traffic, leads, conversions and other performance marketing metrics.
– Build long-term marketing channel efficiency by creating, implementing, tracking, analyzing and optimizing campaigns.
– Develop recommendations for new growth initiatives, platforms and programs based on business goals, competitive analysis/benchmarking and emerging trends.
– Serve as a subject matter expert for performance marketing, articulate tradeoffs, and communicate plans and progress to senior executives.
– Partner with a variety of stakeholders across product, PR, legal, sales, creative, analytics and finance to drive business outcomes.
– Build processes for repeatability and scalability of campaigns by developing guides and templates for best practices.
About the team
Global Mile is a globally based team comprising of Product Managers, Program Managers, Strategists, Analysts, Marketers, Sales and Operations Managers to enable an array of Ocean Freight, Air Freight, Customs Clearance solutions and to innovate with Destination Storage, Small Parcel, Global Placement solutions, that improve speed in transportation, reduce landed costs, and enable sellers to reach Amazon customers across international marketplaces.
We are open to hiring candidates to work out of one of the following locations:
Bellevue, WA, USA
BASIC QUALIFICATIONS
– 4+ years of professional non-internship marketing experience
– Experience using data and metrics to drive improvements
– Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
– Experience building and optimizing multiple, simultaneous marketing campaigns
– Experience managing or working within cross-functional marketing and creative teams
– Experience in audience segmentation and targeting
– Experience in digital marketing and content production timelines and process
PREFERRED QUALIFICATIONS
– Experience in multi-territory campaign management
– Experience building, executing and scaling cross-functional marketing programs
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $63,000/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.