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Overview
Under the direction of the Director of Marketing & Communications, develops and executes the digital functions of the Marketing Division of the McCormick Place Complex (MPC) through social media, content creation, and platform management. Enhances the image of the facility and promotes goodwill in the community.
This role will pay a salary of $65,000 to $80,000.
For FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 11 holidays).
Responsibilities
- Create, develop, and implement the McCormick Place Complex (MPC) social media plan that amplifies the MPC brand and drives revenue.
- In collaboration with Choose Chicago and MPC partners, create a master content calendar that helps drive the MPC social media strategy.
- Develop social media channel specific strategies that play to each outlet’s strengths, with a plan to measure success and identify potential adjustments to the strategy.
- Collaborate with the Director of Marketing and Communications (DOMC) on digital advertising efforts; including LinkedIn advertising, promoted tweets, Facebook/Instagram promoted posts and ads, YouTube video ads.
- Optimize social media & digital buys for optimal results, audience targeting, higher engagement, website traffic and goal conversions in collaboration with the DOMC.
- Monitor, analyze data, and create management reports and detailed evaluations of social media strategies.
- Remains current with emerging internet marketing trends, tactics, strategies and technologies.
- Manage day-to-day content & execution of all social media platforms, including (but not limited to) Instagram, Facebook, Twitter, YouTube, and LinkedIn.
- Manage MPC’s domestic and global social media profiles.
- Create content (copy and visual) for ongoing, organic & paid social media posts.
- Write clear, persuasive copy to be pushed out on all social media platforms.
- Oversee social media promotional efforts for MPC programs, partnership support including social media toolkit for partners.
- Engage in initial planning to execute tactical efforts for local programming.
- Community engagement and moderation; responding to social media follower’s messages and comments with complete accuracy, in a timely manner. Respond to comments on review sites such as Google, TripAdvisor and Yelp.
- Manage & host Twitter chats and parties; including creating run of show, coordinating with participating partners, answering questions from followers, and providing analytics reports.
- Leverage social listening tool to monitor and report on consumer engagement activities, engage proactively as well as respond to consumers; use insight to inform social media program evolution.
- Use social media reporting to continually optimize program.
- Provide monthly promotional social media recaps to various departments, Choose Chicago, partners and stakeholders.
- Assists with the establishment and building of online relationships with key influencers through proactive strategies and execution.
- Educate others throughout MPC and provide guidance on social media best practice & MPC brand.
- Stay up-to-date on social media trends/ methods for integrating those technologies into the platform
- Attend seminars, conventions, etc. to enhance social and digital media knowledge.
- Assists with the development and implementation of an advertising and publicity campaign to create regional, national, and international awareness of the facility.
- Capture photography and videography of the MPC and MPC events.
- Assists in the development of marketing materials and procedures to have the Sales and Marketing Departments function effectively as an in-house agency.
- Work with the DOMC to produce compelling content for the MPC digital signage system.
- Remains current on national and international trends in the industry and local market changes to best serve the facility in the digital space.
- Other duties and responsibilities as assigned.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION AND EXPERIENCE:
- B.A. degree from four (4) year College in Marketing, Advertising, Public Relations, Communications or Journalism required.
- Five (5) years minimum experience with social media platforms and content marketing strategies; development and implementation of a brand.
SKILLS AND ABILITIES:
- Technical Skills: Power user of social media tools with a solid understanding of how to drive consumer engagement and lead generation within social platforms.
- Communication: Organizes and expresses ideas and information clearly, using appropriate and efficient methods of conveying the information. Must have exceptional command of the English language, oral and written. Presents information professionally with poise and confidence in front of an audience. A proven record of online engagement and listening. Demonstrated ability to perform as a pragmatic and responsive ambassador of the company.
- Relationship Building / Networking: Builds rapport with a variety of people and develops alliances to work together toward common goals.
- Negotiation Skills: Listens to all points of view and negotiates compromise.
- Integrity: Consistently demonstrates honesty, fairness, trustworthiness.
- Analytical Thinking: Breaks down problems and issues into components and analyzes the costs, benefits, opportunities and risks associated with each alternative solution.
- Initiative: Works independently to solve problems. Looks for opportunities to take on more responsibility.
- Productivity: Meets standards of productivity as defined for the level and position.
- Quality of Work: Demonstrates concern for the accuracy and quality of work, and takes steps to correct mistakes and improve the overall product.
- Status Reports: Keeps manager, and if appropriate, others informed of progress and obstacles in a proactive manner.
- Versatility: Able to take on a variety of different tasks and roles within the organization.
Computer and Technology Skills:
- Demonstrated proficiency with Microsoft Office Suite (MS Word, MS Excel, MS PowerPoint and MS SharePoint and MS Outlook)
- Comprehensive knowledge of the application of social media web technology, search trends and social media innovation. Social media tools such as (Sprout Social, Canva, Facebook, Instagram (stories and reels), and Twitter) and monitoring tools such as (MS Social Listening, Sysomos, Heartbeat and Socialbakers).
- Demonstrated skills in photography, photo and video editing and graphic design
- Proficiency in Adobe Creative Cloud applications
Certificates, Licenses and Registrations:
- No certifications are required.
PHYSICAL DEMANDS:
These physical demands are representative of the physical requirements necessary for an employee to successfully perform the essential functions of the Digital Marketing Manager Job. Reasonable accommodation can be made to enable people with disabilities to perform the described essential functions of the Digital Marketing Manager Job.
While performing the responsibilities of the Digital Marketing Manager Job, the employee is required to talk and hear. The employee is often required to sit and use their hands and fingers, to handle or feel. The employee is occasionally required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl. Vision abilities required by this job include close vision.
WORKING CONDITIONS:
While performing the responsibilities of the Digital Marketing Manager, these work environment characteristics are representative of the environment the Digital Marketing Manager will encounter. Reasonable accommodations may be made to enable people with disabilities to perform the essential functions of the Digital Marketing Manager Job.
Incumbent works in an office setting with minimal adverse exposure to environmental hazards. The noise level in the work environment is usually quiet to moderate.
WORK SCHEDULE:
The work schedule of this position typically involves a 5-day work week Monday through Friday; however, this will fluctuates based upon the needs of the Community or a project or event. The ability to work a flexible schedule including late nights, early mornings, weekends or holidays and the ability to remain available 7 days per week. Travel within the City and occasional travel within the United States will be necessary. May on rare occasions work outdoors. Often share office space with other workers.