Summary
The Marketing Strategy Manager will support the Senior Director of Brand Marketing developing the strategy, planning, and execution of Chobani’s marketing initiatives. The Marketing Strategy Manager will be responsible for the development of the positioning, campaign strategy of existing and new platforms, and creative briefs in accordance with business objectives.
Responsibilities
Key Responsibilities of this Role Include:
- Develop and execute marketing campaign strategy and plans by setting and delivering against awareness and HHP objectives.
- Develop product positioning and brand strategy by understanding and optimizing communication and channel tactics based on KPIs, competitor dynamics, platform strategy, and consumer insights.
- Responsible for development of single-minded and insightful creative briefs for products, masterbrand strategy, and other marketing initiatives.
- Partner with Insights and Platform Strategy to identify and translate data into digestible and actionable jumping off points for marketing and campaign strategy.
- Oversee the creative and strategic direction of campaigns alongside internal creative teams.
- Ensure the go-to-market creative and plan delivers against consistent and defined communications strategy and is aligned with goals and objectives.
- Partner internally and externally with groups not limited to Creative, NPD, Insights, Platform Strategy, Shopper, Social, Comms, Chobani’s media agency or other business partners to glean insights and maximize marketing performance.
- Partner closely with Sr. Media Manager to develop a point of view for allocating marketing budgets across channels/vendors.
- Identify, test and scale new marketing ideas and partnerships that resonate with our consumers and our community. Not afraid to think outside the box to achieve business and brand goals.
- Assist with special marketing projects as needed and stay up to date with cultural and industry trends.
Requirements
Requirements of this Position Include:
- 4-6 years of marketing strategy experience with a detailed understanding of how brand and marketing strategy support greater business goals.
- Proven expertise in marketing and/or brand strategy, including positioning and architecture, gained from agency and/or brand side experience.
- Track record of leveraging data driven research/analysis to drive strategic direction and optimize marketing programs.
- Experience working with syndicated sales data such as Nielsen, IRI, or Numerator data and consumer data such as MRI.
- Excellent communicator and collaborator. Able to manage multiple cross-functional stakeholders at various levels.
- Proven track record of being self motivated and prioritizing, multitasking, focusing, leading, and influencing while working in a fast paced environment.
- Ability to be nimble, dynamic, and able to adjust to changing business needs.
- Enthusiastic team player who builds team morale and has a no job too small or too large mentality.
- Coaches and develops direct report(s).
- Ability to think analytically and creatively. Curious to learn about new things, develop new skills, challenge the work, and spark inspiration.
- Has their finger on the pulse of consumer trends, culture, media, technology and advertising.
About Us
Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, we are a values-driven, people-first, food-and-wellness-focused company, and have been since Hamdi Ulukaya, an immigrant to the U.S., founded the company in 2005. We produce yogurt , oatmilk , dairy- and plant-based creamers , ready-to-drink coffee and plant-based probiotic drinks . Chobani yogurt is America’s No.1 yogurt brand, and it’s made with only natural ingredients without artificial preservatives.
Chobani uses food as a force for good in the world – putting humanity first in everything we do. Our philanthropic efforts prioritize giving back to our communities and beyond: working to eradicate child hunger, supporting immigrants, refugees and underrepresented people, honoring veterans, and protecting the planet. We manufacture our products in New York, Idaho, and Australia. Chobani products are available throughout North America and distributed in Australia and other select markets. For more information, please visit www.chobani.com and follow us on Facebook , Twitter , Instagram and LinkedIn .
Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to: race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state and local laws.
#LI-VK1
#LI-Hybrid
Compensation Range: $84,000.00 – $126,000.00, plus bonus.