Job Summary:
The Director, Events & Promotional Marketing develops, coordinates, and implements strategic promotional marketing plans to drive attendance, enhance fan engagement, increase sales and improve gameday fan experience across all venues.
Responsibilities:
– Create and execute long term strategic vision for Events and Promotional Marketing department
– Coordinate and lead fan engagement brainstorming sessions to generate ideas and create opportunities to enhance fans’ interactions with our brand
– Develop all pre-, post-, and in-game promotional activities to enhance revenue and improve game atmosphere.
– Create promotions targeted at specific fan segments per department research
– In coordination with other external-facing team members, assist in crafting game day materials such as scripts, directing in-game timing and execution of promotions, on-field game presentation, video board features, music, public address reads and other elements during the season
– Manage other assigned gameday responsibilities such as game day preparation (set-up/tear-down, etc.),
– Ensure all promotions are in alignment with overarching departmental marketing strategy in collaboration with ticket sales, marketing, digital media, communications and development.
– Once completed, evaluate programs and make changes when necessary
– Assist in planning and execution of special projects or events related to the athletic department and support efforts for all sports.
– Provide leadership and manage daily operations for 4 events & promotions staff members. Provide events & promotion staff with guidance and support while fostering an inclusive environment that encourages creativity and growth.
– Collaborate and communicate with BSP multi-media rights team to create unique sponsor activations that meet all contracted requirements and provide value to both parties.
– Collaborates with vendors to enhance activations to maximize fan experience
Responsibilities: Develops, implements, and evaluates brand and marketing strategy for the division. Directs development and implementation of marketing operations, ensuring consistent branding in support of marketing goals.
- 20% Directs strategic planning initiatives and establishes objectives to ensure appropriate use of financial, administrative, staffing resources, and alignment with the strategic plan
- 20% Directs marketing campaigns by contributing information, analysis, and strategic thinking establishing functional objectives in line with organization goals
- 15% Analyzes marketing trends and critical measurements of productivity and customer service to implement marketing operational strategies
- 20% Builds brand identity and awareness for the division among internal and external audiences, ensuring consistent image and identification with the brand across all marketing and communications efforts
- 20% Develops comprehensive marketing plans that encourage research-based, market-driven programming and outcome evaluation, including cost and effectiveness measures for marketing initiatives
- 5% Exercises supervisory authority, including hiring, transferring, suspending, promoting, managing conduct and performance, discharging, assigning, rewarding, disciplining, and/or approving hours worked of at least 2.0 full-time equivalent (FTE) employees
Institutional Statement on Diversity:
Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.
The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background – people who as students, faculty, and staff serve Wisconsin and the world.
For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion
Education:
Preferred
Bachelor’s Degree
Degree in Public Relations, Communications, Marketing, Journalism, Business, Education, Sports Administration, or related field.
Qualifications:
– A minimum of 7-10 years of combined professional experience in promotional marketing and/or event presentation with at least 1-2 years of experience managing others.
– Applicants with relevant experience in collegiate or professional athletics may also be considered for the Assistant Athletic Director, Events & Promotions job title.
– Highly motivated, innovative and creative, self-starter
– Excellent written and verbal communication skills
– Extraordinary focus on customer service; service and solution oriented
– Must possess a good understanding of athletics and be able to work in a fast-paced, environment.
– Ability to work non-standard hours, including evenings, weekends, and holidays as needed.
Work Type:
Full Time: 100%
It is anticipated this position requires work be performed in-person, onsite, at a designated campus work location.
Appointment Type, Duration:
Ongoing/Renewable
Salary:
Minimum $77,100 ANNUAL (12 months)
Depending on Qualifications
Additional Information:
Conditions of Appointment: This is a 100% Academic Staff appointment. Salary will be assigned within the appropriate range, commensurate with the candidate’s qualifications and experience. An excellent benefits package is also included. Successful applicants are responsible for ensuring their eligibility to work in the United States (i.e. a citizen or national of the United States, a lawful permanent resident, a foreign national authorized to work in the United States without need of employer sponsorship) on or before the effective date of appointment.
Unless confidentiality is requested in your online application, information regarding the names of applicants must be released upon request. Finalists cannot be guaranteed confidentiality.
UW-Madison conducts criminal background checks for final candidate(s).
How to Apply:
To ensure full consideration, all materials must be received no later than September 11, 2023. The position will remain open until filled. Please complete the online application and attach a cover letter addressing your qualifications and experiences specifically relating to the responsibilities of this position, a comprehensive resume, and contact information for at least three professional references. The hiring unit will notify finalists prior to any communication with these references.
Applicants selected to participate further in the selection process will be notified directly. All applicants will be notified once a final selection has been made and the search has been completed.
UW-Madison is an equal opportunity/affirmative action employer. We promote excellence through diversity and encourage all qualified individuals to apply.
Contact:
Kayla Weisensel
kw4@athletics.wisc.edu
608-262-6340
Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.
Official Title:
Marketing Director (B)(CM058)
Department(s):
A42-INTERCOLLEGIATE ATHLETICS/GENERAL OPERATNS/MARKETING
Employment Class:
Academic Staff-Renewable
Job Number:
284945-AS