Epson, a $10B global leader in high-quality consumer electronics, imaging, and point of sale printing devices, is seeking a talented Go-To-Market Product Manager in the Epson Microdevices group to lead go-to-market strategies and processes for its Timing Products (Crystals and Oscillators) serving Epson’s wide array of industrial/consumer, networking and automotive customers. The ideal candidate is a strong team player and has excellent communication and management skills with experience in the high-tech industry. Join a high-energy team with a strong manager coach that will support you to flourish and succeed!
Collaborates with/Key Customers include:
Internally focused, not customer facing. Works with Product Marketing Managers and Sales across all of the device business areas.
Responsible for: leading go-to-market strategies and processes for its Timing Products (Crystals and Oscillators). Provides product marketing support and achieves marketing efficiency gains across all of the device business areas. Develops strategies, sets strategic direction, evaluates performance in areas of lead generation and marketing communications, implements business analytics and develops sales tools and variety of communications.
Principal Accountabilities
In addition to the following Epson’s policies and procedures, principle accountabilities include, but are not limited to:
1. Distribution Channel – New Business Creation
a. Develops strategy for new business creation with our Distribution channel partners.
b. Manages channel leads and designs registration programs with tie to revenue.
c. Promotes and implements analytics to track new product introductions (NPI) post-launch performance.
2. Lead Generation & Marcom
a. Establishes strategic direction and execution of marketing campaigns on industry publications, social media, websites, etc.
b. Implements business analytics to evaluate campaign performance and optimization to maximize ROI.
3. Sales Enablement and Communication
a. Manages communication with sales team of MKT activities and collaterals.
b. Provides product marketing support and achieves marketing efficiency gains across all of the device business areas.
c. Assists to create collaterals such as fliers, newsletters, white papers, videos, infographic, blogs, app notes, etc.
d. Asset management of collaterals including product part number and product life cycle.
About Your Experience:
• Detail oriented with strong data analysis and problem-solving skills.
• Knowledge of account management and basic marketing concepts.
• Strong communications skills – written, oral, presentation, and listening.
• Proactive, autonomous, curiosity, and can-do attitude is a must.
• Strong interpersonal skills, including working in a multi-cultural and geographically distributed team environment.
• Travels for team meetings – up to 25%, US and international
• BS in Business/Marketing OR equivalent degree AND 2 to 5+ years of equivalent and relevant working experience, preferably in the high-tech industry.
• Experience working with electronics distributors and manufacturers’ representatives is preferred.
• Proficient with Microsoft Office suites
• Social media savvy is a plus.
The starting annual base pay for this role is between USD $103,926 and $142,898. Please note that this position’s salary range may include multiple levels. The actual base is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.
Epson America, Inc. is an Equal Opportunity/ Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability and protected veteran status, as well as any other characteristic protected by federal, state or local laws.
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