Position Type:
Communications Department/Marketing & Media Specialist
Date Posted:
7/28/2023
Location:
Mary E. Devin Center for Education Support
Date Available:
August 2023
Closing Date:
When Filled
Media & Marketing Specialist – Parent Engagement Specialist
Purpose Statement
The job of Parent Engagement Specialist is done for the purpose/s of supporting the maintenance of the district websites and associated social media systems which are intended specifically for parents and families. This position is also responsible for planning events, providing information, and services to parents and families, and supporting the communications department in all other areas of communications.
This job reports to the Communication Coordinator.
Essential Functions
- Assist the Superintendent in coordinating parenting sessions and education activities.
- Designing and developing parent training workshops
- Assist in developing student award programs with incentives supported by local business.
- Communicating issues of interest to parents through various formats
- Establish programs with local service organizations that will support student’s achievement and assistance to families.
- Compile information from a wide variety of sources (e.g. staff, public agencies, administrators., etc.) for monitoring activities while ensuring compliance with established policies and procedures.
- Develop creative content (e.g. taking and editing photos and videos, developing graphics, etc.) for providing effective communication of information.
- Develops schedules of a variety of events (e.g. awards ceremonies, etc.) for the purpose of ensuring positive marketing and media coverage for the District.
- Coordinate media coverage.
- Support preparation of press releases and publication of articles and photos at the local, state, and national level.
- Help school personnel publicize and promote any performances, exhibitions, displays, or special programs sponsored by the schools.
- Design, prepare, and edit district publications including newsletters, recruitment brochures, programs for special events, and other publications.
- Participate in meetings as needed (e.g. workshops, event planning, staff meetings, etc.) for conveying and gathering information required to perform functions.
- Prepare a variety of materials (e.g. reports, press releases, articles, crisis communication, etc.) for documenting activities, providing written reference, and conveying information in a timely manner.
- Respond to inquiries from a wide variety of stakeholders (e.g. media, administrators, public, etc.) for ensuring the ongoing communication between the District and patrons.
- Support district employees with the maintenance of school websites (e.g. website guidelines, web content software use, etc.) for ensuring that District-wide websites and other social media meet District standards.
- Ensure that public information activities contribute to the attainment of district goals and objectives.
Other Functions
- Perform other related duties as assigned for ensuring the efficient and effective functioning of the work unit.
Job Requirements: Minimum Qualifications
Skills, Knowledge, and Abilities
SKILLS are required to perform multiple, technical tasks with a need to occasionally upgrade skills to meet changing job conditions. Specific skill-based competencies required to satisfactorily perform the functions of the job include analyzing data; conducting meetings; estimating required resources; operating standard office equipment; planning and managing projects; preparing and maintaining accurate records; and using pertinent software applications.
KNOWLEDGE is required to perform algebra and/or geometry; read technical information, compose a variety of documents, and/or facilitate group discussions; and solve practical problems. Specific knowledge-based competencies required to satisfactorily perform the functions of the job include business telephone etiquette; concepts of grammar and punctuation; current and emerging technology; keyboarding; office 365; office application software; practicing cultural competency while working collaboratively with diverse groups and individuals; web design and management; and basic principles of communication.
ABILITY is required to schedule a significant number of activities, meetings, and/or events; often gather, collate, and/or classify data; and consider several factors when using equipment. Flexibility is required to independently work with others in a wide variety of circumstances; work with data utilizing defined but different processes; and operate equipment using a variety of standardized methods. Ability is also required to work with a diversity of individuals and/or groups; work with data of varied types and/or purposes; and utilize a variety of job-related equipment. Problem solving is required to identify issues and create action plans. Problem solving with data frequently requires independent interpretation of guidelines; and problem solving with equipment is moderate. Specific ability based competencies required to satisfactorily perform the functions of the job include accuracy and attention to detail; adapting to changing work priorities; analyzing issues and data and determining appropriate course of action; communicating with diverse groups; dealing with frequent interruptions; displaying tact and courtesy; maintaining confidentiality; meeting deadlines and schedules; multi-tasking; organizing tasks; setting priorities; working as part of a team; working with detailed information; working extended hours; and working with frequent interruptions.
Responsibility
Responsibilities include working under limited supervision using standardized practices and/or methods; leading, guiding, and/or coordinating others; operating within a defined budget. Utilization of some resources from other work units is often required to perform the job’s functions. There is a continual opportunity to impact the organization’s services.
Work Environment
The usual and customary methods of performing the job’s functions require the following physical demands: some lifting, carrying, pushing, and/or pulling, and significant fine finger dexterity. Generally, the job requires 40% sitting, 30% walking, and 30% standing. This job is performed in a generally clean and healthy environment.
Experience: Job related experience is required.
Education: Targeted, job related education with study in job-related area.
Equivalency:
Required Testing Certificates and Licenses
Valid Driver’s License & Evidence of Insurability
Continuing Educ. / Training Clearances
Maintains Certificates and/or Licenses Criminal Background Clearance
FLSA Status Salary Grade
Non-Exempt Salary Range will be $20.18 to $21.18 per hour
Notice of Nondiscrimination
Geary County USD #475 does not discriminate on the basis of race, color, national origin, sex, disability, or age in its programs and/or activities and provides equal access to the Boy Scouts and other designated youth groups. For questions or complaints based on race, color, national origin, sex, or age, please contact the USD 475 Executive Director of Personnel Services, 123 N. Eisenhower, Junction City, KS 66441. Telephone: 785.717.4000. For questions or complaints based on disability, please contact the USD 475 Executive Director of Special Education, 123 N. Eisenhower, Junction City, KS 66441. Telephone: 785.717.4000.