Requisition Number: 179787
Position Title: Sr Digital Strategist
External Description:
Our Marketing Team at large exists to tell the story of Electronic Arts and expand the positive power of play. This encompasses all our amazing games and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, Battlefield 2042, and It Takes Two. At the forefront of building meaningful relationships with our players around the world, we’re a multi-functional group guided by social purpose and inclusive values. We develop the strategic vision of our products, run world class multi-channel campaigns, build global engagement across all touch points, and make sure our brand is awesome everywhere we show up.
As the Manager of Connections Planning you will collaborate with a range of channel experts, combining data and insights with creativity to map the player journey across channels and help improve the reach, depth & impact of our messaging. You will report into the Senior Director of Connections Planning of EA SPORTS.
Responsibilities:
- Work with channel experts and analytic teams to uncover insights & data from a range of sources to inform planning across paid, earned & owned
- Collaborate with channel & discipline experts to improve the reach, depth & action of our channel selection & messaging
- Propose player journeys across a connected marketing ecosystem for agreement on Brand and Connections Planning leadership
- Recommend improvement to content & channel plans that adapt to changing consumer behavior and evolution of the media landscape
- Collaborate with a dedicated analytics team to provide benchmarks for content & channel performance
- Deconstruct our content & channel performance to understand what worked & where we can improve
- Measure the effectiveness of content & marketing channels & surface actionable insights & learnings
Skills & Experience:
- 5+ years of experience in content & digital marketing
- Comfortable working hands-on with a wide range of analytics tools (eg: Google Trends, Social analytics etc)
- Basic knowledge of channels (eg: programming for algorithms, interest-graphs, search optimization)
- Support teams to forensically dissect campaigns and understand what worked & why
- Ability to present data and insights that will be relevant franchise stakeholders
US COMPENSATION AND BENEFITS:
The base salary ranges listed below are for the defined geographic market pay zones in these states. If you reside outside of these locations, a recruiter will advise on the base salary range and benefits for your specific location.EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, geographic location, and business or organizational needs.
BASE SALARY RANGES: • California (depending on location e.g. Los Angeles vs. Sacramento): ° $95,450 – $141,800
Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.
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Community / Marketing Title: Manager, Connections Planning
Company Profile:
We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.
EEOText:
About Electronic Arts
Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.
We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
Days Open: 5
Can this position be remote?: 0
EEO Employer Verbiage:
About Electronic Arts
Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.
We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.