Description
Position at GroupM Nexus
Senior Associate, Paid Search
Overview:
Are you looking for your next challenge in the world of high velocity digital marketing? We are seeking a Senior Associate to join our Paid Search team to manage the campaign execution process for our clients. You will have already advanced beyond the initial stepping-stones of understanding the fundamentals of Paid Search. In this role, you will have increased responsibility and accountability for campaign execution and gain further exposure to client-facing opportunities and mentoring junior members of the team. You will be regarded as the steward of the internal search planning process and are expected to provide tactical recommendations to senior search teammates, digital team members as well as clients. Senior Associates who display exceptional management skills may oversee entry level Associates.
Your Impact:
- Accountable for the Day-to-day management of the search plan including oversight of bid recommendations, execution details, budgets/accounting
- Develop initial keyword lists, using identified brand territory for Search Manager’s review industry, proprietary and agency tools for Manager review
- Run search reports on a regular basis to mine for new keywords, creative text ad, pacing and overall spend
- Write initial drafts of ad creative text ads based on briefing materials, website content and client direction
- Traffic, upload, and QA keywords, harnessing the Bid Management Tool process
- Stay on top of the latest updates regarding tools and User Interfaces (AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.)
- Complete budget tracking documents and Alert Manager of under or overspend, traffic abnormalities, and opportunities and optimization recommendations regarding spend and pacing the account
- Be responsible for account record keeping, tracking reports and invoice reconciliation
- Participate in weekly search team meetings and offer ideas and suggestions to improve and evolve reporting processes, keywords, and creative
- Training of Associates and oversight of their deliverables
Your Qualifications:
- Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
- A minimum of 1-2 years of paid search (PPC/SEM) campaign management experience
- Ideally, you have gained valuable experience in a media, integrated or digital agency.
- Hands-on experience planning/buying across Google and Bing using tools such as Google Analytics, Google AdWords, and BingAds
- An in-depth understanding of Pay-Per-Click (PPC) campaign management and optimization practices
- Knowledge of 3rd party platforms such as Kenshoo, Marin, DoubleClick or analytics tools like Adobe Omniture a plus
- You are adept in your use of MS Office, especially Excel. Having experience in Excel for data management and/or budgeting would be advantageous.
- Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail
- Enjoy working in a dynamic and collaborative environment
About Mindshare:
Mindshare (part of WPP) is an inclusive global company of 10,000 people, in 116 offices and 86 countries, with diverse opinions, cultures, and passions. Together, we drive Good Growth for our clients and the industry-growth that isn’t just a flash in the pan, but enduring, diversified, and more sustainable over time. We accelerate it for our clients by using media as a multiplier to drive sales and maximize marketing investments. We use Precisely Human Intelligence that combines data science and behavioral science to understand consumers and their motivations better and we act on that intelligence by planning media with intention to connect brands with consumers around their shared values. At the heart of what we believe in is Energy (the essential ingredient for creativity), Empathy (understanding people and pushing beyond the surface), and Impact (empowering our people and clients to change the world). Mindshare was named the #1 Global Media Agency Network by WARC for the third consecutive year, recognized for media excellence, creativity, and agency performance.
GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.
The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.