Overview
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $68 billion in net revenue in 2020, driven by a complimentary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.
Who We Are…
We are a creatively driven team that leverages the power of Design Thinking to solve brand and business problems that drive meaningful value and growth. Our team’s mission is to lead the innovation agendas in order to accelerate PepsiCo’s Global brands and businesses and transform beyond its core. We innovate with intent; to solve real problems, for real people, in the real world. We innovate to incite positive change – for people, brands, business and the world around us.
Responsibilities
What You’ll Do…
As the Design Innovation Director for PepsiCo Beverages North America (PBNA) on the Global Design Innovation Group you will play a critical role in setting the innovation process and innovation platform strategies for PBNA. This role will be setting up learning plans, performing Design Research, synthetizing consumer research, running workshops, identifying innovation territories and developing/commercialize innovative solutions that is the basis for new growth platforms across existing brands or creating new brands and experiences.
This role will partner closely with the both PBNA marketing innovation team, as well as, cross-functional teams to set up the right scalable solution and to help commercialize for the market, ensuring that the innovation is successfully launched and setup for mass rollout. In this role you’ll report into the Global VP of Design Innovation and work in collaboration with brand design leads to effectively develop and deliver innovation platforms with compelling holistic design experiences (i.e. brand, product, packaging, retail, merchandising) that add strategic business value
- Lead the Design Innovation process to consistently drive design activities in collaboration with the cross-functional teams, to develop platform strategies and to commercialize platform innovations across different time horizons
- Development and delivery of effective design strategies & holistic design solutions in partnership with key business leaders that leverages our existing brand portfolio, or is the launchpad for new brands and categories
- Elevate Design Thinking and 4 Lenses approach (Consumer/Business Viability/Feasibility/Sustainability), which underpins all our engagements to deliver actionable innovations that balances consumer needs, business needs, customer needs, technical innovations and the strength of PBNA’s go to market capabilities Pollinate Design Thinking with the different cross-functional capabilities and internal business partners through demonstrating practical design methodologies, solving complex problems and uncovering transformation opportunities to help brands get the most out of their design investments
- Generating creative design proposals (visions, scenarios) and developing platformable product concepts (Concepts, prototypes, mock-ups)
- Ideating new products, solutions, brand, experiences o business. And taking them from idea to reality. Working closely with the brand team to develop an integrated strategy
- For our current brand portfolio or new brand identities, with Product, with packaging, with marketing equipment, go to market and communication
- Introduce outside perspective on innovation development and promote the new and agile approach to the cross functional team and stakeholders
- Partner and engage key stakeholders, working alongside marketing to gain input and assess options to identify, sell-in and lead projects
- Work seamlessly with cross-functional teams and manage external agencies when needed
Compensation & Benefits:
• The expected compensation range for this position is between $113,300 – $226,600
• Location, confirmed job-related skills and experience will be considered in setting actual starting salary
• Bonus based on performance and eligibility; target payout is 25% of annual salary paid out annually and an additional target payout of 10% of annual salary is paid out over 3 years following the end of the performance period
• Long term incentive equity may be awarded based on eligibility and performance.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan
Qualifications
We are looking for a Design Leader who can provide strategic leadership and is familiar with working in a multi-disciplinary eco-system in a matrixed work to generate meaningful innovative solutions. The ideal candidate will be familiar with managing design processes, methodologies, tools, techniques, and design proposals (visions, scenarios) in order to plan creative engagements and visualize the desired creative output
Preferred qualifications:
- MBA or Master’s degree preferred, ideally within Industrial/Product Design, Architecture, Engineering, Design Strategy
- Innovation Consultancy experience and/or Experience withing Breakthrough Innovation corporate teams
- Proven experience in Design Thinking, Design Driven Innovation and Strategy, Brand Strategy, Design Planning & Product Development
- Proven track record of strong leadership, team management skills and a strategic acumen
- Superior project management and design management skills; attention to detail
- Compelling presentation and proposal skills
- Proven experience of creating innovative solutions end-to-end
- Proven ability to multi-task, work in ambiguous and dynamic work environment; is comfortable with taking risks
- Must be willing and able to travel 20% of the time (post Covid)
- Know how to translate business needs into actionable processes and solutions
- Draw on diverse perspectives to solve design problems and drive effective solutions
- Articulate design vision through prototyping, scenario modeling, strategic roadmaps, etc
- Strong collaborator and communicator
- Effectively influence across all levels in the organization; across regions and functions; can get things done through formal and informal channels
- Ability to handle a high volume of work and complexity across brands and business territories to deliver in market according to established KPIs
- Consumer centricity – demonstrating empathy to both our internal and external partners
Please note that we are working with an agency partner who are managing applications and initial interviews on our behalf. You will be contacted by PepsiCo before sharing further details.
EEO Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
If you’d like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement