Description
Overview:
We are looking for an Associate, Business Science & Analytics to join our team, responsible for acting as the day-to-day strategic and execution contract for client deliverables, including measurement planning, weekly reporting, media and creative testing/analysis, and competitive research.
Your Impact:
Utilizing your analytical and quantitative abilities, you will provide data and analytics services, develop optimal processes for managing data, and innovating methods and algorithms used for data and analytics. More specifically, you’ll:
• Work with senior level Insights and Analytics staff to develop project timelines and deliverable schedules
• Deliver projects and proactively communicate project progress, issues, and deliverables to manager and director
• Conduct client calls and bring in extended team members when necessary
• Establish strong relationships with day-to-day clients through demonstration of industry knowledge
• Develop creative and media strategies in collaboration with other departments
• Develop measurement plans and reports relevant to the client’s business and creative/media testing
• Other duties and responsibilities as assigned
Your Qualifications:
• Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field; or equivalent professional work experience
• 1+ years of relevant work experience
• Experience with Omniture SiteCatalyst and other web analytics tools
• SEO and SEM experience required
• SAS and SQL experience a plus
• Strong analytical abilities and quantitative skills
• Advanced Excel skills and understanding of Microsoft Access and databases
• Knowledge of media industry research tools
About EssenceMediacom:
EssenceMediacom is GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. It has disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions.
Borne out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.
As part of WPP, the world’s largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.
Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses.
EssenceMediacom, with 10,000 people across 120 offices in 96 markets, is one of the world’s leading communications specialists, with billings of more than US$21 billion (Source: COMvergence, 2021). Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.
GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.
The base salary for this position at the time of this posting is $45,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.
Data, Analytics & Insight New York, New York $job.jobTypeName
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