Digital Content Manager (Communications Consultant 5)

Salary : $69,072.00 – $92,868.00 Annually

Location : Thurston County – Lacey, WA

Job Type: Full Time – Permanent

Remote Employment: Flexible/Hybrid

Job Number: 2023-CE4218-10943

Department: Dept. of Ecology

Division: Communications

Opening Date: 08/30/2023

Closing Date: Continuous

Salary Information: The high end of the salary range, Step M is typically a longevity step

Description

Keeping Washington Clean and Evergreen

The Communication’s Program within the Department of Ecology is looking to fill a Digital Content Manager (Communications Consultant 5) position. This position can be located in multiple region locations:

This position is locatedin our Headquarters Office in
This position is located in our Northwest Region Office (NWRO) in
This position is located in our Central Region Office (CRO) in
This position is located in our Eastern Region Office (ERO) in
This position is located in our Richland Field Office (RFO) in Richland, WA.
This position is located in our Vancouver Field Office (VFO) in

Upon hire, you must live within a commutable distance from the duty station.

We are looking for someone who loves to tell environmental stories through our web and social media channels. Someone who seeks a collaborative, creative workplace and an opportunity to do meaningful work. As our Digital Content Manager, you’ll be responsible for understanding our audiences and fostering engagement with our environmental protection and restoration work.

Agency mission: Ecology’s mission is to protect, preserve and enhance Washington’s land, air and water for current and future generations.

Program Mission: The Communication Program’s mission is to provide clear, accurate communications to explain the work Ecology does, why it matters, and the science behind it.

Tele-work options for this position:This position will be eligible for up to a 90% tele-work schedule.Applicants with questions about position location options, tele-work, and flexible or compressed schedules are encouraged to reach out to the contact person listed below in “other information.” Schedules are dependent upon position needs and are subject to change.

Application Timeline: This position will remain open until filled, we will review applications on September 11, 2023. In order to be considered, please submit an application on or before September 10, 2023. If your application isn’t received by this date, it may not be considered. The agency reserves the right to make a Hire any time after the initial screening date.

Please Note: We will review all applications received before the date above. Additional reviews after this date typically only occur if we have a small applicant pool, or if a successful Hire was not made.

Ecology employees may be eligible for the following:
, , *, *, , , & , , , , , , , *Click here for more information

About the Department of Ecology

Protecting Washington State’s environment for current and future generations is what we do every day at Ecology. We are a culture that is invested in making a difference. Join a team that is highly effective and collaborative, with leadership that embraces the value of people. To learn more, check out our Strategic Plan.

Ecology cares deeply about employee wellness; we go beyond traditional benefits, proudly offering:

• A healthy life/work balance by offering flexible schedules and telework options for most positions.
• An Infants at Work Program that is based on the long-term health values of infant-parent bonding and breastfeeding newborns.
• Continuous growth and development opportunities.
• Opportunities to serve your community and make an impact through meaningful work.

Our commitment to DEIRDiversity, equity, inclusion, and respect (DEIR) are core values central to Ecology’s work. We strive to be a workplace where we are esteemed for sharing our authentic identities, while advancing our individual professional goals and collaborating to protect, preserve, and enhance the environment for current and future generations.

Diversity: We celebrate and appreciate diversity; our unique perspectives and abilities enrich us all and lead to innovative approaches and solutions.

Equity: We champion equity, recognizing that each of us need different things to thrive.

Inclusion: We intentionally create and hold space so that we all have meaningful opportunities to participate and contribute to Ecology’s work.

Respect: We treat each other with respect and dignity, acknowledging the inherent worth of our diverse perspectives and lived experiences, even in times of uncertainty and disagreement.

We believe that DEIR is both a goal and an action. We are on a journey, honoring our shared humanity and taking steps to demonstrate our commitment to a vision where each of us is heard, seen, and valued.

Duties

What makes this role unique? This position is an unparalleled opportunity for an experienced digital media professional looking to plan and create compelling content for Ecology’s website and social media accounts. In this role, you will provide leadership, oversight, and execution of Ecology’s digital media strategies while instinctively telling Ecology’s stories in fun and creative ways that drive interest and engagement.

We are seeking applicants with a passion for creating and managing strategic content, who can help guide our programs in developing compelling digital content that creates a unified voice and brand across our digital channels.

What you will do:

• Primary storyteller and manager for Ecology’s digital content on the website and social media accounts. Make Ecology’s work and stories relevant, timely, fun and interesting. Connect our work to trending news and events. Create stories that resonate with each channels’ unique audiences and cultures that drive engagement.
• Embrace the vital role of ensuring social media accounts and website content are accurate, fresh, diverse, and reflect the agency’s desired brand and tone. This will entail managing and balancing the release of blogs, web content, videos, news releases and social media posts to ensure storytelling is comprehensive and visible.
• Develop social listening strategies to identify relevant content opportunities and improve engagement with our audiences. Identify and track social media trends, including other government agencies, as well as look for collaborative, partnership opportunities.
• Work through formal and informal channels to build broad-based relationships and support throughout the agency with the goal of building diverse, sustainable and collaborative networks.
• Produce social media content using Adobe Creative Suite, Canva and emerging technologies to showcase our unique stories and share them in creative ways.
• Collaborate with executive communications, communication managers and program staff to create and post engaging stories.

Qualifications
Required Qualifications:
Years of required experience indicated below are full-time equivalent years. Full-time equivalent experience means that any experience where working hours were less than 40 hours per week will be prorated in order to meet the equivalency of full-time. We would calculate this by looking at the total hours worked per week, divide this by 40, and then multiply by the total number of months worked. Examples of the proration calculations are:

• 30 hours worked per week for 20 months: (30/40) x 20 months = 15 months full-time equivalent
• 20 hours worked per week for 12 months: (20/40) x 12 months = 6 months full-time equivalent

Experience for both required and desired qualifications can be gained through various combinations of formal professional employment, education, and volunteer experience. See below for how you may qualify.
Total of eight (8) years of experience and/or education

Experience may include, but is not limited to: Journalism, public relations/information, news media, digital/social media, marketing, digital accessibility or writing/editing.

Education involving major study in: Journalism, communications, public relations, news media, digital/social media, English, marketing, humanities, or closely allied field.

Possible Combinations.College credit hours or degree – as listed above.Years of professional level experience – as listed above.Combination 1No college credit hours or degree.8 years of experience.Combination 2I have 30-59 semester or 45-89 quarter credits.7 years of experience.Combination 3I have 60-89 semester or 90-134 quarter credits (AA degree).6 years of experience.Combination 4I have 90-119 semester or 135-179 quarter credits.5 years of experience.Combination 5 A Bachelor’s Degree.4 years of experience.Combination 6A Master’s Degree or higher.2 year of experience.
Desired Qualifications:
We highly encourage you to apply even if you do not have some (or all) of the desired experience below.

• Experience using Adobe Premier for video editing and Adobe Creative Cloud software.
• Excellent writing skills that include a basic understanding of AP Style, and ability to copy-edit and correct grammatical errors.
• Experience managing web content using an enterprise content management system (CMS)
• Proficiency in Word, HTML, Excel, Outlook and other software applications and technology tools required to support communication and the web in a highly visible state public agency.
• Ability to manage highly sensitive situations or crises while remaining calm and professional.

Note: Having some (or all) of this desired experience may make your application more competitive in a highly competitive applicant pool.

Supplemental Information

Ecology seeks diverse applicants:We view diversity, equity, inclusion, and respect through a broad lens including race, ethnicity, class, age, religion, sexual orientation, gender identity, immigration status, military background, language, education, life experience, physical disability, neurodiversity, and intersectional identities. Qualified candidates from all backgrounds are encouraged to apply.

Need an Accommodationin the application and/or screening process or this job announcement in an alternative format?

• Please call: (360) 407-6186 or email: and we will be happy to assist.
• If you are deaf or hard of hearing you can reach the Washington Relay Service by dialing 7-1-1 or 1-800-833-6388.
• If you need assistance applying for this job, please e-mail Please do not send an email to this address to follow-up on the status of your application. You can view the latest status of your application on your profile’s main page.
• If you are reading this announcement in print format, please enter the following URL to your search engine to apply: https://ecology.wa.gov/About-us/Get-to-know-us/Jobs-at-Ecology.

Application Instructions:

It’s in the applicant’s best interest to submit all of the documents listed below. Applications without these documents may be declined.

• A cover letter describing why you are interested in this position.
• A resume outlining your experience and education (if applicable) as it relates to the minimum qualifications of this position.
• A list of three professional references.
• Two creative writing samples.

Please do NOT include your salary history.Wage/salary depends on qualifications or rules of promotion, if applicable.

For Your Privacy:
When attaching documents to your application (such as Resume, Cover Letter, Transcripts, DD-214, etc.):

• Please be sure to remove private information such as your social security number, date of birth, etc.
• Do not attach documents that are password-protected, as these documents may not be reviewed and may cause errors within your application when downloaded.

Additional Application Instructions for Current Ecology Employees:

Please make sure to answer the agency-wide questions regarding permanent status as a classified employee within the Washington General Service or Washington Management Service. Do not forget to select Department of Ecology as a response to question 2, and type your personnel ID number for question 3. If you are not sure of your status or do not know your personnel ID number, please contact Human Resources.

Application Attestation:

The act of submitting application materials electronically is considered affirmation that the information is complete and truthful. The state may verify this information and any untruthful or misleading answers are cause for rejection of your application or dismissal if employed.

Other Information:
If you have specific questions about the position, please email Jonathan Szczur at: Please do not contact Jonathan to inquire about the status of your application.

To request the full position description: email

Why work for Ecology?

As an agency, our mission is to protect, preserve and enhance Washington’s environment for current and future generations. We invest in our employees to create and sustain a working environment that encourages creative leadership, effective resource management, teamwork, professionalism, and accountability.

Joining Ecology means becoming a part of a team committed to protecting and restoring Washington State’s environment. A career in public service allows you to help solve some of the most challenging problems facing our state, while keeping your health and financial security a priority. We combine one of the most competitive benefits packages in the nation with a strong commitment to life/work balance.

To learn more about The Department of Ecology, please visit our website at and follow, like or visit us on , , , or our
Collective Bargaining: This is a position covered by a bargaining unit for which the Washington Federation of State Employees (WFSE) is the exclusive representative.

Equal Opportunity Employer:The Washington State Department of Ecology is an equal opportunity employer. We strive to create a working environment that includes and respects cultural, racial, ethnic, sexual orientation and gender identity diversity. Women, racial and ethnic minorities, persons of disability, persons over 40 years of age, veterans, military spouses or people with military status, and people of all sexual orientations and gender identities are encouraged to apply. Persons needing accommodation in the application/testing process or this job announcement in an alternative format may call (360) 407-6186. Applicants who are deaf or hard of hearing may call the Washington Relay Service by dialing 7-1-1 or 1-800-833-6388.

Note: This recruitment may be used to fill other positions of the same job classification across the agency. Once all the position(s) from the recruitment announcement are filled, the recruitment may only be used to fill additional open positions for the next sixty (60) days.

More than Just a Paycheck!
Employee benefits are not just about the kind of services you get, they are also about how much you may have to pay out of pocket. Washington State offers one of the most competitive benefits packages in the nation.

We understand that your life revolves around more than just your career. Like everyone, your first priority is ensuring that you and your family will maintain health and financial security. That’s why choice is a key component of our benefits package. We have a selection of health and retirement plans, paid leave, staff training and other compensation benefits that you can mix and match to meet your current and future needs.

Read about our benefits:
The following information describes typical benefits available for full-time employees who are expected to work more than six months. Actual benefits may vary by appointment type or be prorated for other than full-time work (e.g. part-time); view the job posting for benefits details for job types other than full-time.

Note: If the position offers benefits which differ from the following, the job posting should include the specific benefits.

Insurance Benefits
Employees and their families are covered by medical (including vision), dental and basic life insurance. There are multiple medical plans with affordable monthly premiums that offer coverage throughout the state.

Staff are eligible to enroll each year in a medical flexible spending account which enables them to use tax-deferred dollars toward their health care expenses. Employees are also covered by basic life and long-term disability insurance, with the option to purchase additional coverage amounts.

To view premium rates, coverage choice in your area and how to enroll, please visit the Public Employees Benefits Board (PEBB) website. The Washington Wellness program from the Health Care Authority works with PEBB to support our workplace wellness programs.

Dependent care assistance allows the employee to save pre-tax dollars for a child or elder care expenses.

Other insurance coverage for auto, boat, home, and renter insurance is available through payroll deduction.

The Washington State Employee Assistance Program promotes the health and well-being of employees.

Retirement and Deferred Compensation
State Employees are members of the Washington Public Employees’ Retirement System (PERS). New employees have the option of two employer contributed retirement programs. For additional information, check out the Department of Retirement Systems’ web site.

Employees also have the ability to participate in the Deferred Compensation Program (DCP). This is a supplemental retirement savings program (similar to an IRA) that allows you control over the amount of pre-tax salary dollars you defer as well as the flexibility to choose between multiple investment options.

Social Security
All state employees are covered by the federal Social Security and Medicare systems. The state and the employee pay an equal amount into the system.

Public Service Loan Forgiveness
If you are employed by a government or not-for-profit organization, and meet the qualifying criteria, you may be eligible to receive student loan forgiveness under the Public Service Loan Forgiveness Program.

Holidays
Full-time and part-time employees are entitled to paid holidays and one paid personal holiday per calendar year.

Note: Employees who are members of certain Unions may be entitled to additional personal leave day(s), please refer to position specific Collective Bargaining Agreements for more information.

Full-time employees who work full monthly schedules qualify for holiday compensation if they are employed before the holiday and are in pay status for at least 80 nonovertime hours during the month of the holiday; or for the entire work shift preceding the holiday.

Part-time employees who are in pay status during the month of the holiday qualify for the holiday on a pro-rata basis. Compensation for holidays (including personal holiday) will be proportionate to the number of hours in pay status in the month to that required for full-time employment, excluding all holiday hours. Pay status includes hours worked and time on paid leave.

Sick Leave
Full-time employees earn eight hours of sick leave per month. Overtime eligible employees who are in pay status for less than 80 hours per month, earn a monthly proportionate to the number of hours in pay status, in the month to that required for full-time employment. Overtime exempt employees who are in pay status for less than 80 hours per month do not earn a monthly accrual of sick leave.

Sick leave accruals for part-time employees will be proportionate to the number of hours in pay status, in the month to that required for full-time employment. Pay status includes hours worked, time on paid leave and paid holiday.

Vacation (Annual Leave)
Full-time employees accrue vacation leave at the rates specified in (1) or the applicable collective bargaining agreement (CBA). Full-time employees who are in pay status for less than 80 nonovertime hours in a month do not earn a monthly accrual of vacation leave.

Part-time employees accrue vacation leave hours in accordance with (1) or the applicable collective bargaining agreement (CBA) on a pro rata basis. Vacation leave accrual will be proportionate to the number of hours in pay status, in the month to that required for full-time employment.

Pay status includes hours worked, time on paid leave and paid holiday.

As provided in , an employer may authorize a lump-sum accrual of vacation leave or accelerate the vacation leave accrual rate to support the recruitment and/or retention of a candidate or employee for a Washington Management Service position. Vacation leave accrual rates may only be accelerated using the rates established WAC 357-31-165.

Note: Most agencies follow the civil service rules covering leave and holidays for exempt employees even though there is no requirement for them to do so. However, agencies are required to adhere to the applicable RCWs pertaining holidays and leave.

Military Leave
Washington State supports members of the armed forces with 21 days paid military leave per year.

Bereavement Leave
Most employees whose family member or household member dies, are entitled to three (3) days of paid bereavement leave. In addition, the employer may approve other available leave types for the purpose of bereavement leave.

Additional Leave
Leave Sharing

Family and Medical Leave Act (FMLA)
Leave Without Pay

Please visit the State HR Website for more detailed information regarding benefits.

Updated 12-31-2022

01

How did you hear about this job posting?

• Community Based Organization
• Community / Technical College
• Ecology Employee
• Ecology Recruiter
• Ecology Jobs Page
• Facebook
• Job Board
• Job Fair
• LinkedIn
• Newspaper
• Other State Agency
• Other Website
• Professional Association
• Twitter
• University Job Board
• WorkSource
• www.careers.wa.gov

02

If you selected Community Based Organization, Community / Technical College, Job Board, Job Fair, LinkedIn Group, Newspaper, Other State Agency, Other Website, Professional Association, University Job Board or WorkSource location then please share which one.

03

Have you ever worked for the Department of Ecology in any capacity including: Permanent, Non-permanent, Project, Intern, or Volunteer?

• Yes
• No

04

Please select the statement that best describes your level of education with a major study in journalism, communications, public relations, news media, digital/social media, English, marketing, humanities, or closely allied field.

• I have 30-59 semester or 45-89 quarter credits.
• I have 60-89 semester or 90-134 quarter credits (AA degree).
• I have 90-119 semester or 135-179 quarter credits.
• I have a Bachelor’s degree.
• I have a Master’s degree.
• I have a Ph.D.
• None of the above statements apply.

05

If you indicated in the previous question that you have a degree, please indicate your degree and major study. If you don’t have a degree, put N/A.

06

Please select the statement that best describes your experience which may include, but is not limited to, journalism, public relations/information, news media, digital/social media, marketing, digital accessibility or writing/editing.

• I have at least one year of experience.
• I have at least two years of experience.
• I have at least three years of experience.
• I have at least four years of experience.
• I have at least five years of experience.
• I have at least six years of experience.
• I have at least seven years of experience.
• I have at least eight years of experience.
• None of the above statements apply.

07

Please provide additional information to support your response above. The following information is needed: position title(s), specific duties, and periods of employment. Make sure your response specifically addresses the qualification above. An incomplete answer, including “please see resume” may remove you from further consideration.

08

Please describe a situation where you had to communicate complex scientific and technical information to a diverse, mostly non-technical audience. How did you find and reach your audiences? What results can you share to show your efforts made a difference?

09

Share a time when you successfully increased audience engagement with a social media campaign that generated significant interest. Describe the issue and how you managed the planning, preparation, and execution of it. Which audiences and platforms where involved? How did the social media strategy turn out compared to expectations? What did you learn from the experience?

10

The State of Washington, including the Department of Ecology, plays a vital role in fostering a diverse, equitable, inclusive, and respectful workplace and contributing to equitable outcomes for the communities we serve. We view diversity, equity, inclusion, and respect through a broad lens including: race, ethnicity, class, age, religion, sexual orientation, gender identity, immigration status, military background, language, education, life experience, physical disability, neurodiversity, and intersectional identities. It may also be helpful to review the job posting for what diversity, equity, inclusion, and respect mean to Ecology, in practice.
Please tell us: what does it mean for you to have a commitment to diversity, equity, inclusion, and respect in the workplace? How have you demonstrated that commitment previously, and how do you see yourself demonstrating it at Ecology if hired for this position?

Required Question