Description
Position at GroupM Nexus Xaxis
Senior Associate, Programmatic Account Services
Overview:
As a Senior Associate within our Account Services team, you will serve as the primary point of contact between Xaxis and our clients for all things programmatic strategy. You will be in touch with agency counterparts and clients directly to move the business forward. You will also partake in senior and executive-level relationships and new business growth. You will take ownership & accountability for managing strategy across several agencies and verticals. As this is a true partnership role, you will be a strategic, analytical leader for our major long/short-term projects.
Your Impact:
- Own programmatic strategy and proposal planning across agency clients
- Develop strong and effective media plans based on sound strategies
- Present final media plans and strategies to agencies and clients
- Collaborate with trading teams to ensure campaigns are pacing and meeting agreed upon KPIs; assist with optimizations
- Own re-allocations and strategy shifts a timely manner
- Lead agency communication, campaign strategy, campaign setup, and kickoff process
- Assist analytics team with post-campaign analysis and deliver results to agency team and clients
- Manage communication across data and inventory partners and maintain positive relationships with external stakeholders
- Proactively seek out opportunities to grow existing business by extending into new channels, implementing new strategies, proposing test & learn schedules, etc.
- Support new business pitches
Your Background:
- 2+ years prior work and/or internship experience within online marketing or digital media industry
- Digital ad campaign experience, including display, video, programmatic, social, or paid search campaigns
- Prior experience with one or more ad servers, tag management systems or trading platforms (DoubleClick Campaign Manager, Sizmek, Prisma, AppNexus, The Trade Desk, DV360, Google Tag Manager, Adobe Dynamic Tag Manager, Amazon, Tealium, Verizon)
- Strong communication and problem-solving skills
- Strong analytical skills, particularly in developing and leveraging data to develop and expand business opportunities
- Knowledge of current Internet, Publishing, and Technology trends
- Experience with third party ad tags, conversion tracking pixels, floodlighting, and reporting
- Proficiency with Microsoft PowerPoint, Word, Excel
- Ability to be agile and manage several clients at once while prioritizing workload
- Proven ability to build businesses within the digital and traditional media arenas
About Mindshare:
Mindshare (part of WPP) is an inclusive global company of 10,000 people, in 116 offices and 86 countries, with diverse opinions, cultures, and passions. Together, we drive Good Growth for our clients and the industry-growth that isn’t just a flash in the pan, but enduring, diversified, and more sustainable over time. We accelerate it for our clients by using media as a multiplier to drive sales and maximize marketing investments. We use Precisely Human Intelligence that combines data science and behavioral science to understand consumers and their motivations better and we act on that intelligence by planning media with intention to connect brands with consumers around their shared values. At the heart of what we believe in is Energy (the essential ingredient for creativity), Empathy (understanding people and pushing beyond the surface), and Impact (empowering our people and clients to change the world). Mindshare was named the #1 Global Media Agency Network by WARC for the third consecutive year, recognized for media excellence, creativity, and agency performance.
GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.
The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.