Grace Loves Lace is the largest direct to consumer bridal fashion brand worldwide. With 26 showrooms, 220+ employees globally and a huge online and showroom presence across Australia, the US and Europe, GRACE has become a global leader in the modern bridal world. An exciting opportunity has become available for a creative, motivated, and experienced full time Social Media Marketing Manager to join our in-house Marketing team.
The Role:
This crucial Management role oversees the execution of our global social media strategy across all social medial channels to ultimately drive online sales, global showroom bookings, increase & build global engagement and brand awareness. You must be able to take direction, work independently and manage a small internationally based team. We are looking for talent who have at least 5 years’ experience in a similar role and can easily adapt into our culturally driven and innovative global team.
This full-time role will be based in our El Segundo, LA working space.
Key Responsibilities:
- Development and optimisation of channel strategy for all owned channels focusing on our Organic Social Media
- Oversee the production of strategic content release plans by our Influencer Specialist for daily execution, projects, launches, campaigns, and events
- Provide direction to formulate daily, weekly and monthly social pushes based on sales, showroom, and digital data across Tik Tok, Instagram, Pinterest, Facebook & Linked In.
- Run monthly content planning meetings creating points of action and content plans for Social Media
- Work with the Head of Brand and graphics & brand team to formulate content strategy across all social channels and email marketing
- Create clear briefs for the brand team to curate social content based on USP’s of specific posts/stories/edm
- Ensure all content shared on social channels is correctly credited/tagged
- Assistance with the blog strategy and promotion of blog content
- Assist Head of Brand & Head of Digital Marketing to create long-term content marketing calendars that align with wider business calendar of events
- Work with wider marketing and PR team to execute strategy aligned with the wider business objectives and support with influencer strategy
- Industry development and research including new platforms, technologies, and standards
- Research trending tracks and content types to increase the overall performance of organic channels
- Ensure diversity and Inclusion KPI’s are achieved across all social channels
- Oversee the management of direct reports for daily execution, projects, launches, campaigns and events
- Oversee Influencer partnerships, gifting & outreach strategy with Influencer Specialist.
Essential Knowledge/Behaviours Required:
- Bachelor’s degree in business/Marketing
- Minimum 5 year’s experience in similar roles creating, editing, and promoting engaging content across social media channels
- Thorough understanding of social media trends and best practice
- An expert in all social media platforms such as Tiktok, Facebook, Pinterest and Instagram
- Demonstrates effective time management and organisational skills
- Ability to multi-task in a fast-paced environment
- A high attention to detail with impeccable written and oral communication skills is essential
- Strong analytical skills and data driven decision making with knowledge of online metrics and analysis
- Ability to meet daily goals and deadlines
- Ability to inspire others and work independently or collaboratively within a team environment
- Intermediate to advanced skills in Microsoft Office Suite
- Intermediate to advanced skills using Adobe Photoshop, Iconosquare, CMS such as WordPress, Shopify, Facebook Insights, Google Analytics
- Experience with fashion/retail environment in a similar role is advantageous
- Previous experience using Adobe InDesign, EDM database platforms, Klaviyo is advantageous.
- Alignment with the Grace Loves Lace Mission and Values
Our Benefits:
- We value work-life balance and offer up to 4 weeks of paid annual leave.
- We provide 10 days of paid sick leave per annum.
- Hybrid WFH options available
- Enjoy the peace of mind of our 70% employer paid Health Insurance Plan.
- You’ll receive substantial product discounts of 30% to 50% for yourself, your direct family, and friends.
- We offer a 401K plan, ensuring that you can plan for a financially secure retirement.
- We provide a paid parental leave scheme*
- Take advantage of our global presence and unlock new horizons for your professional growth and advancement.
- Access our company-supported Employee Assistance Program, providing confidential and free counselling and support
- Experience a supportive and collaborative work culture that fosters growth, teamwork, and positivity.
- Be proud to work for a brand that holds ethical and sustainable manufacturing at its core.
Although we value the time and effort you have taken to apply for this role, we will only be contacting candidates who have been successful at progressing through to interview stage. Thank you in advance for your time and consideration in joining GLL.
Grace Loves Lace has always been, and always will be, committed to provide an environment free of discrimination and harassment to our candidates, employees, customers, and suppliers. We are committed to equal opportunity and recruitment decisions are based on merit and business needs. We do not base decisions on any classifications protected by federal, state or provincial and local laws and ordinances. Reasonable adjustments are available to qualified individuals.