Job Summary:
The Director of Integrated Marketing & Communications is responsible for the overall administration, direction, and leadership of all marketing and communications efforts for the Wisconsin Union, including the development of a holistic organizational marketing strategy for the Wisconsin Union-wide brand. The position includes supervision of the Wisconsin Union’s Marketing and Communications department, which is responsible for the marketing, promotion, and communication of the entire Wisconsin Union program including the Union’s premiere self-supporting dining and hospitality operations, a hotel operation, indoor & outdoor recreation programs, UW Conference & Events operation, a performing arts venue and over 2,000 social, cultural and educational events planned by the student-run Wisconsin Union Directorate committees and clubs. Additionally, the Wisconsin Union is a membership organization, and this position oversees the Membership Manager. This position reports to the Sr. Associate Director of the Wisconsin Union.
Principle Duties:
-Leads Wisconsin Union institutional marketing efforts with an emphasis on advancing organization-wide, holistic approaches to marketing Wisconsin Union programs and services.
-Directs and supervises five staff members for Marketing, Communications, and Membership Department comprised of strategic marketing, event promotion, advertising, creative services, communications, and membership. In addition, this position has ten indirect reports.
-Develops and promotes an organization-wide brand development strategy that successfully advances the Wisconsin Union ‘brand’ while simultaneously maintaining various successful ‘sub- brands’.
-Oversees the Union’s use of social media accounts, websites, digital marketing and communication tools, environmental design projects, project management tools, and photo & video services including the online photo library.
-Conducts and supervises market research projects, in collaboration with the Internal Consulting office, to evaluate the many and complex Union programs, services, and marketing approaches.
-Remains abreast of marketing industry best practices to the many functions of the Union. Advise Union management of these trends and recommend strategies to ensure the Union consistently offers relevant programs, products, and services while utilizing the most effective communication avenues to reach its audiences.
-Maintains a knowledge and understanding of the Union’s customer base and develops strategies to maintain and broaden the various market segments that are served by the Union, including UW faculty and staff, Union members, UW alumni, University guests, and the Madison community.
-Develops and manages the division budget, providing oversight and control.
-Evaluates marketing and advertising campaigns, strategies, and activities of all operations for ongoing effectiveness.
-Functions as a marketing account manager for specific clients as needed.
-Develops and maintains ongoing communication relationships with other campus partners.
-Contributes to the Union’s effort to achieve a more culturally diverse and welcoming environment through bias-free and inclusive communications, effective hiring, customer service, and management practices.
-Functions as the trademark and licensing co-liaison with UW-Madison.
Responsibilities: Develops, implements, and evaluates brand and marketing strategy for the division. Directs development and implementation of marketing operations, ensuring consistent branding in support of marketing goals.
- 20% Directs strategic planning initiatives and establishes objectives to ensure appropriate use of financial, administrative, staffing resources, and alignment with the strategic plan
- 20% Directs marketing campaigns by contributing information, analysis, and strategic thinking establishing functional objectives in line with organization goals
- 10% Analyzes marketing trends and critical measurements of productivity and customer service to implement marketing operational strategies
- 20% Builds brand identity and awareness for the division among internal and external audiences, ensuring consistent image and identification with the brand across all marketing and communications efforts
- 10% Develops comprehensive marketing plans that encourage research-based, market-driven programming and outcome evaluation, including cost and effectiveness measures for marketing initiatives
- 20% Exercises supervisory authority, including hiring, transferring, suspending, promoting, managing conduct and performance, discharging, assigning, rewarding, disciplining, and/or approving hours worked of at least 2.0 full-time equivalent (FTE) employees
Tasks:
- Leads Wisconsin Union institutional marketing efforts with an emphasis on advancing organization-wide, holistic approaches to marketing Wisconsin Union programs and services.
Institutional Statement on Diversity:
Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.
The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background – people who as students, faculty, and staff serve Wisconsin and the world.
For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion
Education:
Required
Bachelor’s Degree
Preferred
Master’s Degree
Marketing, advertising, brand management, or a related field.
Qualifications:
Required Experience:
A minimum of 10 years of progressively responsible experience is required in integrated marketing and communications including account management, communications, brand development, digital marketing, advertising, and market research.
A minimum of 5 years of supervisory experience is required, including the ability to plan, organize and direct the work of multiple professional staff.
Preferred Experience:
Experience directing work in the following areas: account management, brand development, digital marketing, advertising, graphic design, e-commerce, communications strategy, and website development/management.
Work Type:
Full Time: 100%
This position may require some work to be performed in-person, onsite, at a designated campus work location. Some work may be performed remotely, at an offsite, non-campus work location.
Appointment Type, Duration:
Ongoing/Renewable
Salary:
Minimum $112,000 ANNUAL (12 months)
Depending on Qualifications
Additional Information:
The Organization
Mission: Make Lifetime connections on the campus, one person at a time.
Values: Respect, Inclusivity, Relationships, Learning, Leadership and Performance.
The Wisconsin Union is a financially self-supporting division of the University of Wisconsin-Madison. Financial support for the organization is provided by income earned by dining units and a variety of non-food units such as recreation, guest rooms and space rentals. Substantial support is also provided by student fees.
The Wisconsin Union has an annual operating budget of $56 million and employs nearly 450 full-time staff and 1500 student staff in the departments of Social Education, Dining & Hospitality, Facilities Management, UW Conferences & Events, Administration, and the Office of the Director. In addition to Memorial Union and Union South operations, programs, and facilities, the Wisconsin Union includes the Pyle Center, and Fluno Center, and oversees events in Grainger Hall, Wisconsin Institute for Discover, and the Student Activity Center. In addition, over 300 student volunteers and 2,000 club members under the Wisconsin Union Directorate (WUD) produce over 2,000 programs annually.
How to Apply:
Please submit a cover letter referring to your related work experience and a resume detailing your professional background. Please keep in mind, applicants need to articulate all required qualifications in their cover letter and/or resume.
Contact:
Julie Medenwaldt
medenwaldt@wisc.edu
608-263-3937
Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.
Official Title:
Marketing Director (C)(CM066)
Department(s):
A96-WISCONSIN UNION/A&M/MARKETING
Employment Class:
Limited
Job Number:
286815-LI