We’re looking for a Product Marketer to establish best practices across channels and to launch new channels, with the broader goal of driving engagement among businesses with our team’s Account Health experiences.
The Selling Partner Empowerment, Communities and Trust (SPECT) team works to create a trusted shopping experience and protect customers, brands, selling partners and Amazon from fraud, counterfeit, and abuse.
Within this broader organization, the Selling Partner Trust team innovates to refine and launch services and products that help businesses engage with these efforts, ensuring that businesses are selling their products in Amazon’s store in a way that meets Amazon’s high standards.
These products and services make tangible, meaningful impacts on businesses’ operations and customers’ experience every day. As a Product Marketer, you will work closely across many teams, globally, to: understand what day-to-day channels are available and identify opportunities for new channels; understand and develop best practices around channel frequency, sequencing, data collection, and messaging that are unique to different communication types; and generally ensure that how and where we reach businesses with our campaigns is impactful, engaging, and efficient.
Key job responsibilities
– Develop an in-depth knowledge of customer behaviors in relationship to different channels and communication content types
– Drive creation and internal adoption of channel best practices for specific types of communication categories
– Develop guidelines on channel strategy, starting with existing channels and extending to identification and launch of new channels, to drive efficient engagement with our messaging among different segments
– Work with partner and tech teams to recommend and develop product capabilities as needed to ensure execution of these best practices
– Develop frameworks, stakeholder management, and measurement methodologies to enable effective prioritization of initiatives
– Develop reports and share information and progress with peers and leaders, problem solving and escalating issues as needed
– Work across the Communications Program team to launch campaigns or experiments
A day in the life
The nature of your day-to-day will evolve depending on where we are in the lifecycle of an initiative. You may spend your day focused on reviewing customer insights with partners, ideating around new experiments, gathering data to form hypotheses and designs, investigating new capabilities and stakeholder needs, and putting ideas down on paper to share with senior leaders. Other days may also be more focused on stakeholder management and project management, sharing information, and managing updates to senior leaders. Finally, other days may be more focused on team building or on career and personal development (offsites, training, and mentoring).
About the team
Our team values collaboration and individual ownership. We value individual expression, respect different opinions, and work together to create a culture where each of us is able to contribute fully. Our unique backgrounds and perspectives strengthen our ability to achieve Amazon’s mission of being Earth’s most customer-centric company.
We are open to hiring candidates to work out of one of the following locations:
Seattle, WA, USA | Tempe, AZ, USA
BASIC QUALIFICATIONS
– 6+ years of professional non-internship marketing experience
– Experience using data and metrics to measure impact and determine improvements
– Experience building, executing and scaling cross-functional marketing programs
– Experience with A/B Testing or Multi-Variate Testing or both
– Ability to earn trust with colleagues, foster collaboration, and influence without authority to drive projects to completion
PREFERRED QUALIFICATIONS
– Experience using any of SQL or other analytical tools for conducting data analysis
– Experience with customer segmentation, profiling, and targeting
– Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals
– Ability to navigate through ambiguous spaces to find opportunities and solve problems
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $114,300/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.