In 2022, more than 60% of all Amazon sales came from third-party sellers, and their growth represents a major lever to increased selection for Amazon customers. The Selling Partner Recruitment & Sucess (SPRS) team’s vision is to ensure all business owners and aspiring entrepreneurs are aware of the opportunity to sell on Amazon, to enable them to launch through self-service registration, and to help them discover their personalized path to success.
We’re looking for an experienced marketer and self-motivated individual, with experience driving the strategic development and execution of outbound communications, primarily through email marketing. As a Sr. Product Marketing Manager, you’ll play a pivotal role in developing our outbound communication strategy to drive adoption of new Seller-facing products and services. This role owns a high-impact project, building mechanisms that effectively scale results-driven outbound campaigns to accelerate Seller success. Our ideal candidate has a high sense of ownership with a customer-centric approach, and a strong expertise in email marketing and analytics. Your expertise in email marketing governance and best practices will ensure a consistent focus on quality, performance, and compliance. The candidate for this role excels at managing cross-functional stakeholder relationships, strategy development and executing tactical plans to deliver measurable results.
Key job responsibilities
• Create, own and execute an outbound communication strategy to drive new seller growth through email channel
• Manage stakeholder relationships (e.g. Sales, Product, Tech) to define business requirements, achieve goal alignment and drive adoption
• Partner with marketing resources to ensure we deliver engaging, best-in class campaign content to Amazon sellers
• Leverage data and insights to optimize campaign performance and identify opportunities for improvement at the campaign and program level to drive ROI
• Establish governance and conduct regular audits to ensure all automated emails follow best practices and are compliant with CAN-SPAM regulations, data privacy policies, Amazon legal policies
• Drive robust and detailed measurement and reporting processes to track relevant KPI’s
• Deliver recurring business reviews and key insights to stakeholders to inform optimizations and program roadmap
We are open to hiring candidates to work out of one of the following locations:
Arlington, VA, USA | New York, NY, USA | Seattle, WA, USA
BASIC QUALIFICATIONS
– 6+ years of professional non-internship marketing experience
– Experience using data and metrics to drive improvements
– Experience building, executing and scaling cross-functional marketing programs
– Ability to influence and communicate effectively in a fast-paced and highly cross-functional organization
– Experience with marketing automation platforms such as Pardot or Marketo
PREFERRED QUALIFICATIONS
– MBA or Master’s degree in marketing or product management field
– Strong B2B email marketing experience
– Experience working cross-functionally across Sales, Product Management, Marketing, PR, Legal, and UX Design
– Experience with A/B Testing or Multi-Variate Testing or both
– Experience presenting metrics and progress to goal to senior leadership
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $114,300/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.