The Consumer Electronics (CE) Marketing team is looking for a marketing professional to lead merchandising and traffic analytics for US Consumer Electronics (CE) categories including PC/Laptops, Video Games, Wireless, Camera, TVs and Home Entertainment, Audio and Headphones, Musical Instruments, Office Products, and Software. CE Marketing’s vision is to establish Amazon as a premier shopping destination where customers seamlessly discover, research, and purchase the products they want. The Events and Demand Generation team is focused on generating incremental demand for CE products, improving operational efficiency, and raising the bar for the CE customer experience.
As the Merchandising and Analytics Marketing Manager (MM), you will partner with central teams to lead end-to-end strategic planning and delivery of merchandising for both evergreen and event traffic campaigns for CE categories. You will also own CE traffic reporting and analysis for leadership docs and business reviews. You will work closely with product managers, tech, and BI teams to drive technical enhancements in our tools and systems used for merchandising and traffic reporting. This position will require you to understand customer and vendor needs, collaborate with and influence stakeholders, and demonstrate a significant level of independent thought, an ability to embrace ambiguity, and a passion to invent and simplify and drive process efficiency. The ideal candidate will be customer obsessed, have the ability to think creatively, have a data-driven mindset, and challenge the status quo.
Key job responsibilities
• Partner with CE Marketing Events Lead to execute on merchandising for CE events, including owning end-to-end merchandising for high-velocity deals events (Prime Day, Black Friday/Cyber Monday).
• Develop and document CE’s traffic goals and performance reporting, and reiterate strategy based on past performance.
• Partner with central teams to execute impactful, multi-channel campaigns that resonate with CE customers and achieve CE business goals.
• Make data-driven decisions, ensuring marketing and traffic strategies across all channels optimize for efficiency and performance.
• Collaborate with creative teams to select and surface relevant and consistent graphics across events.
• Develop mechanisms to communicate proactively and effectively with partner teams, CE categories, and senior leadership.
We are open to hiring candidates to work out of one of the following locations:
Seattle, WA, USA
BASIC QUALIFICATIONS
– Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
– 2+ years of professional non-internship experience
– Bachelor’s Degree
– Ambitious self-starter with demonstrated ability and willingness to roll up sleeves and execute to get the job done
– Attention to detail and excellent organization skills
PREFERRED QUALIFICATIONS
– Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
– Experience managing and measuring marketing performance in various channels
– Experience using any of SQL or other analytical tools for conducting data analysis
– Strong design sensibility; ability to manage shaping/driving of customer perception and behavior with compelling concepts and art direction
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $48,300/year in our lowest geographic market up to $116,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.