Job Description:
Associate Director, Audience Development (Princeton/New York)
Who we are and what we do?
The Wall Street Journal Professional Membership team is responsible for recruiting and retaining members of the world’s foremost influential business membership. We equip ambitious professionals with the essential intelligence, events and tools they need to better lead their industries, grow their businesses and advance their careers. We provide highly specialized services that builds on the power of our journalism, the insight of our analysis, the ambition of our audience and the continuity of community.
Role Overview
The Associate Director of Audience Development will join the entrepreneurial team that delivers world-class event and membership propositions at The Wall Street Journal. The team creates, runs and manages successful events and programs which convene the world’s leading C Suite executives, politicians and industry experts, as well as vertical business communities. The Associate Director will play a pivotal role in coordinating the team responsible for audience curation for all event and membership propositions, ensuring that marketing campaigns are targeted appropriately and that results are driven through data.
Who is my manager?
Director, Audience Management
What are my accountabilities?
- Develop the audience development strategy, with the Director, for all membership and event propositions and lead the execution of the strategy with your team;
- Develop effective audience briefs for all memberships and event brands in conjunction with marketing managers and source key partners, ensuring that key on profile data is continually fed into our acquisition outreach. Including but not limited to:
- Management of our outsource research partner strategy – ensuring that all projects are briefed effectively and that the data provided meets the required the buyer profile requirements;
- Manage the sourcing and contracting of all audience data partners in conjunction with the Director, negotiating the best rates and service levels for the business;
- Overseeing the campaign targeting strategy across the WSJ Digital Network – defining segments that will power our onsite digital advertising and email strategy.
- Manage and develop audience development team to ensure that:
- All audience and marketing automation processes/procedures are defined, documented, maintained and continually reviewed for ongoing improvement;
- All ad-hoc data and reporting requests are fulfilled in timely manner
- Work closely with the Marketing & Sales Analyst to refine and build out additional reporting for leadership team, making recommendations on strategy based on observations and analysis. Including:
- Executing query requests from Marketing teams to drive new insights;
- Presenting opportunities that address core strategic questions e.g. customer behavior patterns, opportunity sizing for new or existing products/offers and channel optimization;
- Develop actionable customer segments for digital campaigns as requested by marketing team’s e.g. frequent customers/attendees, lapsed members/customers.
- Own the relationship with the Marketing Operations team to deliver and build:
- Customer/Prospect Data Warehouse – optimizing data architecture, maintaining data quality and operational performance;
- Segment and list specific coding program to track and report on unique engagement metrics
- Improved processes for campaign management and execution
- Ensure the teams’ practices are compliant with latest privacy and GDPR regulations; and manage:
- Screening of all event registrations against sanctions lists – Politically Exposed Persons and OFAC Specially Designated National List
- Opt in consent collection program for all memberships and event brands, working with privacy and ops teams to implement and maintain
- Deliver customer insights and segmentation – leveraging the data warehouse to profile customer base against key metrics and identify new opportunities for targeted marketing efforts;
- Success metrics include:
- Balance delivering hands-on technical expertise, accuracy and efficiency with providing strategic vision, actionable recommendations and new insights;
- Develop and help implement actionable and measurable targeting strategies for email and digital channels – deliver increase in revenue and ROI of marketing investments;
- Glean insights from data and effectively communicate opportunities to multiple internal audiences from Senior Leadership to marketing, sales and technology partners;
- Become the “go-to” resource and expert for prospect data for the marketing team;
- Provide excellent service to internal clients and build strong, productive relationships with external partners.
What do you need from me?
A self-starter with leadership qualities gained working and managing teams and/or strategy, you will be able to lead, inspire and deliver in a matrix environment. You’ll have:
- 10+ years’ experience in B2B database/audience marketing. Specific experience in Conferences/Events or Subscriptions/Memberships is highly desirable;
- Distinctive problem solving and analytical mindset, with experience analyzing qualitative and quantitative data to guide strategy;
- Data-driven marketer, who understands how to use automation to improve productivity and optimization;
- Proven delivery of positive results and growth through database marketing;
- Proven ability to multi-task and adhere to tight deadlines in a fast paced, collaborative environment;
- Excellent project management and organizational skills with a keen attention to detail;
- Excellent written and verbal communication, along with strong interpersonal skills;
- Experience with Salesforce, marketing automation (such as Eloqua or Marketo) and demand/lead generation technology;
- Proficient in Google Work Space;
- Ability to think strategically and execute methodically;
- Bachelor’s degree.
Reasonable accommodation: Dow Jones, Making Careers Newsworthy – We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put “Reasonable Accommodation” in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area: CMO – MARKETING
Job Category: Marketing & Product Management
Union Status:
Non-Union role
Pay Range: $65,000 – $200,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate’s experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including “elective” benefits employees may select to best fit the needs and personal situations of our diverse workforce..
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view “Find Jobs – Dow Jones.” Thank you.
Req ID: 39073