Description
Le Labo fragrances was born in Grasse (France), raised in New York (USA) and offers artisanal genderless scented creations (fine perfumery, home fragrance as well as formulas for body, hair, and face). Le Labo stands for “the lab” in French: Each of our boutique’s function like an open laboratory designed as an entertainment park for the senses where people can take the time to smell and touch raw ingredients to awaken their olfactory system and trigger emotions. We freshly hand-blend our fragrances on site, to the order and each label is personalized with the date and place of the formulation as well as a message chosen by our client. Creating soulful Beauty with Care through our craft of slow perfumery is the heartbeat of our company. We work with a community of craftspeople who shape our world: the flower harvesters, the local family farms, the candle hand-pourers, the reclaimed wood artisans, the lab technicians etc.
Joining Le Labo means joining a scented Revolution initiated more than 15 years ago as the antidote to mainstream fragrances and conventional marketing approaches. Being able to nurture our “small” roots and artisanal ethos while scaling our actions to become “big” and reach more people is our current balancing act for which we need support. Check out our manifesto online if you are intrigued, and please only engage if you truly connect with it.
JOB SUMMARY
Le Labo is looking for an Associate Design Director to help lead the design and art direction of large-scale marketing campaigns, ensuring visual consistency and alignment with brand identity. This candidate with collaborate with cross-functional teams to bring campaign concepts to life through impactful visuals. She/he/they should be able to design visually appealing and user-centric digital assets for the brand’s website, social media channels, email campaigns and online advertising. This role with work with the Global Design Director to develop creative concepts for brand content that align with messaging and resonate with the target audience. This candidate will report into the Global Design Director and work closely with the Project Managers and Production Team.
This role is based in our Williamsburg, Brooklyn Office.
OVERVIEW OF PRIMARY RESPONSIBILITIES:
Design
• Develop visually impactful and engaging designs for digital platforms, including websites, mobile apps, social media, email campaigns, and digital advertising.
• Collaborate with Visual Merchandising and Store Design to create visually stunning store front renders that reflect the brand’s aesthetic.
• Produce 2D/3D renderings and visualizations of hoardings, displays, and installations to ensure the optimal use of space and brand consistency.
• Incorporate branding elements, materials, and product displays into renderings to provide a realistic and immersive preview of the physical environment.
• Collaborate closely with the Design Director to create engaging online experiences that resonate with our digital audience.
• Ensure all digital design elements are aligned with brand guidelines.
Visual Storytelling
• Aid with artistic direction for photoshoots, videos, and visual campaigns to ensure alignment with the brand identity.
• Create visually impactful and persuasive presentation decks and briefs for internal and external stakeholders.
• Transform complex ideas and data into clear, concise, and visually compelling narratives.
• Utilize design elements, imagery, and typography to enhance storytelling and visual appearance of presentation materials.
Brand Messaging
• Collaborate with other Creative team members to seamlessly integrate assets with content for a cohesive brand experience.
• Maintain the brand’s visual identity and consistency across all visual communication touchpoints.
• Team Collaboration:
• Collaborate effectively with project managers to ensure designs communicate key messages and align with campaign objectives and creative work requests.
• Work with and mentor the Senior Designer.
Qualifications:
CHAMPION AND STEWARD Le Labo VALUES
• Commit to broader responsibility & accountability for sustainability, diversity & inclusion while staying true to the Le Labo mission.
• Demonstrate kindness and respect, empathy, inclusion, and humility, and ensure these are at the core of all interactions.
• Embody the values of the manifesto through our actions, and drive accountability for contributing to the growing internal culture of Le Labo
• Create value and positive impact across all elements of our Brand, operations, teams, partners, and the broader world.
• Exude passion for Le Labo and deeply appreciate, understand the Brand DNA
QUALIFICATIONS & SKILLS
• Bachelor’s degree in graphic design, Visual Communication, or a related field.
• 5+ years of experience in digital design, marketing design, visual storytelling, and art direction, preferably within the luxury, beauty, or fashion industry.
• Strong portfolio showcasing expertise in content creation, presentation design, and art direction skills.
• Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and presentation software (PowerPoint, Keynote).
• Strong knowledge of international (Instagram, TikTok, Line, Kakao) and Chinese (WeChat, Weibo, Red, T-mall) specific programs.
• Creative thinker with the ability to ideate unique and engaging visual concepts.
• Collaborative team player who can effectively work with designers, marketers, and other stakeholders.
• Excellent communication and presentation skills to effectively articulate design concepts to our internal clients.
• Strong project management skills, with the ability to handle multiple projects simultaneously, meet deadlines, and manage priorities.
• Understand how to prioritize projects according to the brand needs and timelines.
• Has the natural passion to work in a creative environment with the emotional intelligence and sensitivity to work with creative personalities.
• Willingness to learn the various internal tools/platforms (Wrike, Trello, Adobe DAM, etc.) and their capabilities.
• Can understand the Le Labo language and brand ethos, as mentioned in the above description of the brand.
• Embodies the values and principles of the Le Labo manifesto, by fostering an internal culture of belonging, empathy, and kindness.
The anticipated base salary range for this position is $82,500 to $135,000. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.
In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.