Description
Director – Account Services
Summary:
Are you famous for finding innovative ways to weave programmatic into the digital mix? Do you inspire teams because of your all-round ad-tech knowledge and your ability to develop winners?
This is your chance to gain high profile exposure and experience with top brands in the dynamic, exciting, and driven environment of Xaxis.
Working alongside digital & client leadership, you will guide and direct a team of programmatic strategists to lead cross-departmental work streams and communication externally with the client, but also internally with Strategy, Planning, Direct Investment, Trading and Analytics to facilitate best-in-class programmatic execution and service to clients.
In addition to team leadership, you’ll contribute to practice-level thought leadership, with responsibility for higher-level programmatic deliverables including SWOTs, QBRs, POVs as well as account-level programmatic roadmaps.
YOUR IMPACT:
- Manage a cross-functional team, leading the growth and development from entry-level associates through to manager-level staff
- Meet regularly with all levels of agency partners and clients to identify and qualify business opportunities and establish and monitor KPIs and performance metrics of Xaxis-run campaigns
- Assist with new business opportunities and pitches
- Lead programmatic collaboration with a wide variety of internal partners and teams
- Lead account-level programmatic roadmap creation to foster innovation and growth for this key account
- Connect with our client and agency brand teams to drive their understanding of programmatic, its advantages and our capabilities to grow adoption of programmatic as part of a holistic plan that aligns optimizable media and brand metrics
- Develop, apply and share standard methodologies for internal operations, communications, campaign management, cross-departmental coordination (finance, ad ops, etc.), measurement planning and reporting
- Help lead overall development of programmatic buying strategies; leadership of programmatic specialists; evaluation and identification of optimal partners (tech, data, media)
- Provide ongoing POVs on marketplace and leading technology to both internal Agency/GroupM community as well as externally
- Identify training needs and develop recommendations for building the skills and knowledge of our people
- Act as a mentor to our experienced and senior-level staff and help develop their leadership skills
YOUR BACKGROUND:
- 8+ years’ experience in the digital marketing/advertising industry with a deep understanding of digital marketing goals and best practices
- 5+ years’ experience in programmatic strategy and/or activation required
- 4+ years’ experience of building and leading an account management or client services function within an agency, network or ad tech company
- Prior experience of managing a team of at least 2-3 people
- Proven knowledge of audience profiles and online ad targeting, agency dynamics, industry technology, campaign pricing models and metrics
- Familiarity with advanced programmatic optimization strategies to deliver against performance KPIs and budget growth
- Exceptional communication skills, with an ability to understand and communicate complex technology and business concepts quickly to a variety of audiences
- We know you’ll showcase your strong analytical abilities and quantitative skills, including math proficiency
- Experience within programmatic trading platforms preferred to be able to navigate around campaigns, audience libraries, planning tools, but not needed to have full hands-on-keys experience of campaign set up and optimization (The Trade Desk, Xandr, Amazon DSP, DV360, Yahoo)
- Ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork
- Exhibit passion through appropriate participation in team, agency, and industry initiatives
- Enjoy working in a dynamic and collaborative environment
ABOUT XAXIS:
Xaxis is The Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets, including North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.
The base salary for this position at the time of this posting may range from $100,000 to $230,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.