Do you have a passion for product marketing and are you an ambitious, self-starter with deep knowledge of the cloud storage market? The AWS Cloud Storage Product Marketing team is looking for product marketing lead to drive Amazon S3 marketing strategy, messaging, positioning, and content generation across builder and buyer personas. In this role, you will start backwards from the customer to develop compelling, strategic narratives to increase awareness and adoption of Amazon S3, the first and largest cloud storage service.
You will build messaging narratives and create content that excites customers across the buyer’s journey. You will position Amazon S3 to drive clarity for buyers and sellers for a wide variety of use cases. You should have a deep interest in technology, and the proven ability to captivate new customers above the technical details. You’ll work closely with product management, worldwide sales, and GTM (Go-to-Market) teams to get the right message out to the market and drive product launches. You will get to work on the world’s largest cloud storage business and have a big impact every day by writing messaging that leads to increased customer engagement and service adoption.
You will have proven product marketing experience at a storage vendor, public cloud or SaaS company, or across early- and mid-stage tech businesses.
We are open to hiring candidates to work out Seattle, WA or Boston, MA USA only. Relocation assistance offered from within the U.S. only.
Key job responsibilities
• Craft and develop compelling audience and initiative specific messages and tools (product videos, collateral specific to different audiences or campaigns, demos, presentations, how to guides, etc.)
• Test and refine new marketing approaches and channels to reach and engage key audiences
• Work with Product, GTM, Solution Architect teams, Partners, and Industry teams to translate key S3 features, benefits, and value propositions to enterprise data practitioners and decision maker audiences
• Drive marketing campaigns across all relevant digital channels, including social engagement, search, email marketing, paid ads, and events/hackathons, to increase awareness and adoption of Amazon S3
• Communicate customer requirements and provide input to product management on product enhancements and future product direction.
• Execute on breakthrough product launches
• Develop compelling audience and initiative specific messages and tools (product videos, collateral specific to different audiences or campaigns, demos, presentations, how to guides, etc.)
• Develop market + competitive intelligence reports that inform messaging and prepare sales
• Develop and be accountable for account, industry, and partner marketing campaigns, working with the appropriate teams
A day in the life
The product marketing team works on creating compelling positioning and marketing content to support product launches and campaigns that will help customers do more with their data on S3. We all have a bias for action for developing awesome marketing assets (e.g., website, videos, success stories, blogs, presentations, print collateral, sales enablement tools, etc.). We look for ways to measure the impact of our work on service adoptions. We transition from working on strategic plans or creative ideation to detailed execution, multiple times per day.
We all work together and pick each other up when workloads shift. This helps us manage workloads and juggle multiple priorities to execute high quality deliverables. We enjoy supporting a fast-paced and highly cross-functional organization.
About the team
Inclusive Team Culture
Here at AWS, we embrace our differences. We are committed to furthering a culture of inclusion, reinforced within our 14 Leadership Principles, reminding you to seek diverse perspectives, learn and be curious, and earn trust.
Work/Life Balance
Our team puts a high value on work-life balance. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment.
Mentorship & Career Growth
Our team is dedicated to supporting you. We care about your career growth and development into a better-rounded professional and taking on more complex tasks in the future.
We are open to hiring candidates to work out of one of the following locations:
Boston, MA, USA | Seattle, WA, USA
BASIC QUALIFICATIONS
– 7+ years of professional non-internship marketing experience
– Experience building, executing and scaling cross-functional marketing programs
– Experience leading go-to-market for consumer software or hardware product launches
– Experience with customer segmentation, profiling, and targeting
PREFERRED QUALIFICATIONS
– Bachelor’s degree in marketing, communications, business, or equivalent
– Master’s degree in marketing, advertising, business or equivalent
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $114,300/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.