Graphic and Digital Specialist

Salary : $55,459.05 – $82,158.86 Annually

Location : (Ramsey County Courthouse) Saint Paul, MN

Job Type: Full Time

Job Number: 2023-00299

Department: 22C01-Countywide Communications/Admn

Opening Date: 10/10/2023

Closing Date: 10/23/2023 11:59 PM Central

Basic Function
The current vacancies are in the Communications department. The eligibility list created by this vacancy may be used to hire other vacancies in the department or County.

The Ramsey County Communications department is currently hiring for two Graphic and Digital Specialists. By applying for the Graphic and Digital Specialist you are applying for both of the following positions.

Graphic and Digital Specialist – Digital Media Strategist
The Digital Media Strategist supports countywide digital communications. This position will provide content strategy and content development across multiple county platforms including for social media (including Twitter (X), Facebook, Instagram, and LinkedIn), e-newsletters, text (SMS) updates, and the county’s public website (ramseycounty.us). The Digital Media Strategist ensures brand consistency across all digital channels, recommends and monitors organic and digital marketing campaigns, and is responsible for staying up-to-date with the latest digital media trends and technology available to advise and guide the county. This role may provide supplemental support for internal digital communication channels such as the employee intranet (RamseyNet) and newsletter.

Graphic and Digital Specialist – Content Strategist
This graphic and digital specialist provides planning, designing, creating, editing, and content publishing for the county. This role will be focused primarily on providing strategic communications support for two transformative project areas within the county. The first area will be focused on major transit-oriented projects such as the Purple Line, Gold Line and Riverview Corridor. This position will work with key internal and external stakeholders, including communications contractors, to ensure strategic and coordinated project messaging. The second area will be supporting the county’s Purchasing and Contracting Transformation program with strategic communications. The goal of this program is to reduce barriers to doing business with the county. This position will be responsible for advising on ways to create more accessible communications to access procurement opportunities including optimizing the county’s website where procurement opportunities are accessed.

The basic functions of this position are to serve as a countywide expert resource to conceptualize, refine and create visual and/or digital products for external and internal audiences. Design and produce multimedia content and graphics in print, digital and interactive materials to support the communications team in supporting the county’s mission, vision and goals through effective communication. Work as a member of the communications team to promote county programs, services, facilities and events; and to perform related duties as assigned.

Flexible Workplace
This position is identified under the designation of ‘flex work eligible’, meaning that the employee can formally opt to be in-office full-time or work a flex schedule in which at least two-days per week are performed in office and other days can be performed in a remote-first environment. Regardless of selection, the position carries expectations regarding on-site responsibilities and will require schedule flexibility beyond the minimum expectations set forth in the county’s flexible workplace policy. To view Ramsey County’s Flexible Workplace policy, go to: Flexible Workplace policy.

If an internal candidate is selected, salary will be set in accordance with the personnel rules (i.e., promotion, transfer, or voluntary reduction).

To view or print a copy of the complete Ramsey County job (class) description for this position, go to: Once at this page, you can browse the alphabetical list or search for a job description.
Examples of Work Performed

  1. Create concepts, designs and content for a variety of high-visibility and large-scale projects in print and/or digital environments using computer design software and online programs (such as web-based Content Management Systems and social media platforms).
  2. Work with the communications team and department staff to determine and prioritize needs, generate ideas and provide advice and recommendations for the best visual and/or digital communication strategy for specific projects.
  3. Serve as the county’s enterprise expert in graphic or digital communications by developing communications materials that support major countywide initiatives and cross-functional programs.
  4. Develop graphics, layouts and digital content, ensuring consistency in branding, logo management, graphic design, use of photography and video, public exhibits and user functionality.
  5. Responsible for the design and/or formatting of materials such as charts, graphs, illustrations, artwork, logos, forms, signs, templates for professional reports, presentations, webpages, social media posts, email bulletins and other communication needs.
  6. Review the final layouts and digital messaging of contractors, administrative staff and communications associates, and make suggested improvements as needed, proof errors and ensure consistency throughout county communications materials.
  7. Order and maintain materials and services related to graphics and production, and social media from outside vendors.

(The work assigned to a position in this classification may not include all possible tasks in this work and does not limit the assignment of any additional tasks in this classification. Regular attendance according to the position’s management approved work schedule is required.)

ESSENTIAL FUNCTIONS: 1, 2, 3, 4, 5, 6.
Minimum Qualifications
Education: Bachelor’s degree in graphic design, communications, or a related field.

Experience: Three years of experience providing design or communications services.

Substitution: Associate’s degree in graphic design and two additional years of experience (five total) providing design or communications services. Four additional years of experience (seven total) providing design or communications services may substitute for the education requirement.

Certification/Licensure: None.
Exam/Screening Process Information
The examination process will consist of the following section with each section weighted as indicated:

  • Training and Experience Rating = 100%

The examination for Graphic and Digital Specialist will consist of a training and experience rating, comprised of the questions in the attached supplemental questionnaire. Not all applicants who meet the minimum qualifications will pass the training and experience rating. The rating on this supplemental questionnaire will depend on your answers to the questions – do not mark “see resume” or “see work history” as a response. Please answer all your questions clearly and completely. Failure to respond could affect your score and final rank on this examination.

Eligible List: The names of all applicants who filed a properly completed application and passed the examination/screening process shall be placed on the eligible list for an employment opportunity as a Graphic and Digital Specialist. This list will be certified to the appointing authority which may use this list to conduct interviews to fill a vacancy. Candidates will remain on the list for three months or until hired, whichever occurs first. A notice will be sent to applicants at the time the eligible list is posted, informing them that the list has been posted and their rank on the list.

Veteran’s Preference: This is a classified position requiring an open, competitive selection process. Veteran’s Preference points will be applied after a candidate passes the examination process. Applicants who are eligible for veteran’s preference should update their veteran’s DD214, and other supporting documents, and submit them as an attachment at the time of application.

Criminal Background Checks: All employment offers are conditioned upon the applicant passing a criminal background check. Convictions are not an automatic bar to employment. Each case is considered on its individual merits and the type of work sought. However, making false statements or withholding information will cause you to be barred from employment, or removed from employment.

E-Verify Participation: Ramsey County participates in the federal E-Verify program. This means that Ramsey County will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. If the Government cannot confirm that you are authorized to work, Ramsey County is required to give you written instructions and an opportunity to contact DHS and/or the SSA before taking adverse action against you, including terminating your employment. Employers may not use E-Verify to pre-screen job applicants and may not limit or influence the choice of documents you present for use on the Form I-9.

Equal Opportunity Employer: Ramsey County provides equal access to employment, programs, and services without regard to race, color, creed, religion, age, sex (except when sex is a Bona Fide Occupational Qualification), disability, familial or marital status, sexual orientation or gender identity, public assistance status, place of residence, political affiliation, or national origin. Ramsey County is deeply committed to advancing racial equity and promoting diversity and inclusion within all areas of our workforce.

To print a paper application for this posting click You will need to print this posting and answer the supplemental questions associated with this exam and submit them with your completed paper application.

For further information regarding this posting, please contact Jolie Vu at

Ramsey County provides a wide range of employee benefits to support health and well-being, and work/life balance. Benefits eligibility can vary depending on union status/contract language. To view our Total Rewards Guide click or see below:

  • Medical and dental insurance.
    • Medical and dental insurance is available through HealthPartners for single or family coverage. The county covers 92.5% of single health insurance coverage, 76.8% of family health insurance coverage, and 50% of both single and family dental insurance coverage.
    • The Healthy Benefits program is available to help lower office visit copays for employees and dependents each year.
    • A health care savings plan and health flexible spending accounts are also available to maximize tax savings on health expenses.
  • Paid time off.
    • Vacation hours, accrued based on years of service, ranging from 12 to 25 days per year (pro-rated for part-time employees).
    • 11 scheduled holidays and one floating holiday.
    • Up to three weeks of 100% paid parental leave, plus additional use of sick time as noted below.
    • Sick hours accrued at a rate of three weeks per year, which can be used for medical and dental care; injury or illness for you, your spouse or children; the birth or adoption of a child (up to 80 hours) or the death of a family member (up to 40 hours).
    • Wellness incentive allowing you to convert unused sick time to vacation or pay.
  • Retirement benefits.
    • Pension – The county contributes at least 7.5% of your salary to your pension, depending on bargaining unit. Unlike other retirement investments, pension payments are a lifetime benefit once you start collecting payments.
    • New employees become vested after five years. For the Police and Fire union, employees are vested after 10 years.
    • Deferred compensation – 457(b) account with employer match.
  • Transit and parking.
    • Metropass program for a discounted monthly bus pass for commuters, saving employees $34.50 per month.
    • Flexible spending accounts for parking/transportation expenses.
  • Employee well-being.
    • Employee assistance program, including telephone counseling, financial counseling, rideshare benefits, etc.
    • Wellness programming.
    • Flexible spending account for dependent care.
    • Flexible work policy with hybrid work options for eligible positions.
  • Career development.
    • Tuition reimbursement, up to $4,000 per year.
    • Professional development opportunities through the Learning & Development Center.
    • County employment qualifies as a public service organization for the Public Service Loan Forgiveness Program.
    • Employee resource groups – help employees build connections through common bonds with colleagues.
  • Disability leave.
    • Long-term disability – Coverage replaces 40% of your lost income after six months of disability.
    • Short-term disability – Optional short-term disability coverage provides 60% income replacement.

For general information about Ramsey County’s benefits packages, please visit our website at:

01

Each applicant must complete this supplemental questionnaire as a part of the application screening process. The supplemental questionnaire will be used as a scored evaluation of your knowledge, skills and experience. Provide complete information for each question. Do not write “see resume” as it is not an acceptable answer. The experiences you indicate in your responses will be reviewed and used to determine your eligibility to move forward in the selection process. Select “yes” if you have read and understand.

  • Yes
  • No

02

Have you completed or currently participating in any of the following Public Sector Partnership Programs at Ramsey County? Examples may include a program in partnership with HIRED, Project for Pride in Living (PPL), Ramsey County Workforce Solutions, or an internship (including Right Track Plus), fellowship, limited duration assignment, provisional assignment, temporary opportunity or participating in a work experience like the Young Adult Career Academy, or job shadow experience. Answer No, if none of the above.

  • Yes
  • No

03

Do you have or have you ever held a professional license?

  • Yes
  • No

04

If you answered “Yes” to the previous question, please list the type of license(s) and the State or jurisdiction the license is or was held; also indicate the status of your license(s). If this does not apply to you, please write “N/A” in the space provided.

05

Which best describes your highest level of education to which a degree or certificate was awarded?

  • High School Diploma or GED
  • Associates Degree
  • Bachelor’s Degree
  • Master’s Degree
  • None of the above.

06

If you indicated in the previous question that you have a degree, please list when and where you obtained your completed degree(s). Include the name of the institution and the name of the degree area.If this does not apply to you, write “N/A” in the space below. Do not write “See Resume” or “See Application”.

07

Which option best describe your years of experience in visual/graphic design, communications, journalism, marketing, public relations or a related field?

  • At least three years of experience.
  • At least five years of experience.
  • I have seven or more years of experience.
  • None of the above.

08

Please describe the experience indicated in the previous question.Include the name of the organization where this experience was obtained, the position title (if applicable), and the duties that you were responsible for and whether it was a full-time or part-time position.If you do not have this experience, please write “N/A” in the space below. Do not write “See Resume” or “See Application”.

09

Describe your professional experience developing social media content and campaigns. Provide the name of each platform you have used, your level of proficiency and your experience with organic and paid content.Do not write “see resume” or “see application. “If you do not have experience in this area enter “N/A” in the space below.

10

Describe your experience creating, editing and publishing webpages and other online content. Describe your experience with accessibility, metadata and search engine optimization. Include in your answer the name of the employer you worked for where you gained this experience and your job title.Do not write “see resume” or “see application.” If you do not have experience in this area enter “N/A” in the space below.

11

Describe your experience with digital analytics, including social media analytics, Google analytics and email newsletter/marketing analytics. Include in your answer the name of the employer you worked for where you gained this experience and your job title.Do not write “see resume” or “see application.” If you do not have experience in this area enter “N/A” in the space below.

12

Describe your experience managing relationships with vendors or external stakeholders. Include in your answer the name of the employer you worked for where you gained this experience and your job title.Do not write “see resume” or “see application.” If you do not have experience in this area enter “N/A” in the space below.

13

The work performed by this position requires developing communications solutions that serve all Ramsey County residents. The most frequently spoken home languages in Ramsey County are English, Hmong, Spanish and Somali. What is your experience in developing communications for a diverse audience? Describe past work, volunteer or life experiences that you believe have made you culturally sensitive to persons of diverse populations (ethnic, religious, economic, etc.).

Required Question

Job Category
Media, PR and Communications
Job Type
Full Time/Permanent
Salary
USD 55,459.05 - 82,158.86 per year
Country
United States
City
Saint Paul
Career Level
unspecified
Company
Ramsey County, MN
JOB SOURCE
https://www.governmentjobs.com/careers/ramsey/jobs/4232045