Requisition Number: 180738
Position Title: Sr Lifecycle Marketing Specialist
External Description:
Portfolio Lifecycle Lead (TEMPORARY)
Marketing
The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.
Integrated Planning – Growth Marketing
Growth Marketing exists to accelerate our technology and growth capabilities, so we lead digital marketing. Through technology and an audience-first approach, Growth Marketing focuses on data-driven decision-making, process simplification, and driving increased output, productivity, engagement, and revenue. Within Integrated Planning, the Portfolio Lifecycle Lead will be a contractor position supporting lifecycle marketing including email and in-game channels across Electronic Art’s portfolio of HD games. You will help create portfolio wide views of our lifecycle activity while being a liaison with other Growth Marketing functions including Connected Technology & Activation, Marketing Intelligence, and Content Management Solutions. The Portfolio Lifecycle Lead understands the CRM, data, and technology landscape with the ability to advocate for the role of Lifecycle channels (email and in-game) within the broader marketing campaign and project manage across a global team. You will report into the manager of Lifecycle Marketing. This is a 12 month temporary hybrid role within proximity to a US EA office.
Responsibilities
- Create portfolio wide views of email and in-game activity across titles while being a project manager supporting the franchise dedicated Lifecycle specialists
- Guide communication between Integrated Planning and Connected Technology & Activation teams
- Represent Lifecycle needs when reviewing project proposals from the Connected Technology team, ensuring the right people are informed at each stage, feedback is sourced across teams, and that timelines are adhered
- Exercise judgment and expertise to provide signoff on new processes, demonstrating a comprehensive understanding of project requirements and goals • Provide accurate forecast on the content needs for email and in-game activit
- Identify portfolio solutions to increase automation of email activity based on real-time player signals and partner across teams on implementation
- Partner with analyst and data engineers on analytics support for Lifecycle activity to showcase the value of our lifecycle efforts
- Define the best playbooks for email and in-game support across EA’s carious business models (live service, launches, iterative releases)
- Partner with the Portfolio Media Manager (contractor) in defining templates to consolidate our channel plans across email, in-game, and paid media
- Collaborate with influencer-social teams to integrate influencer-driven content into email and in-game campaigns, enhancing authenticity and engagement
- Contribute to the development of training materials and workshops to educate our teams on the value and best practices of email and in-game marketing
- Analyze competitive data to provide relevant insights for planning teams on the competitive sets by franchise
- Coordinate email efforts for EA Play subscription model
Qualifications
- 7+ years of experience in Lifecycle marketing, either in strategy or cross-channel planning roles, with an understanding of the planning process, brand and DR Goals, audience planning, optimizations, and reporting
- Experience in past campaign management
- Experience with the evolving world of data, attribution and testing
- Experience across short- and long-term measurement approaches, the strategic use of first-party data, and the next generation of attribution.
- Communicate with confidence; experience advocating for the role of CRM across the marketing organization
- Experience building relationships with senior partners in Marketing, Creative, and Analytics roles
TEMPORARY POSITION – 12 MONTHS
US COMPENSATION AND BENEFITS
The base salary ranges listed below are for the defined geographic market pay zones in these states. If you reside outside of these locations, a recruiter will advise on the base salary range and benefits for your specific location.EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.
BASE SALARY RANGES
- California (depending on location e.g. Los Angeles vs. Sacramento): ° $95,450 – $141,800
- New York (depending on location e.g. Manhattan vs. Buffalo): ° $89,200 – $141,800
- Washington (depending on location e.g. Seattle vs. Spokane): ° $89,200 – $130,750
The salary is just one part of the overall compensation at EA. We also offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to temporary full-time employees working 40 hours a week.
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Community / Marketing Title: Portfolio Lifecycle Lead (Temporary)
Company Profile:
We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.
EEOText:
About Electronic Arts
Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.
We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
Days Open: 17
Can this position be remote?: 0
EEO Employer Verbiage:
About Electronic Arts
Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.
We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.