Altice USA is a cutting-edge communications, media, and tech company. We connect people to what matters most to them; texting with friends, advertising that resonates, or binge watching their favorite show. Our differentiated approach centers around technologies that push the envelope and deliver the ultimate customer experience. We’re building a workforce that attracts and retains the best talent, not only to meet the needs of our customers, but that also reflects the diverse communities we serve.
Job Summary
The Manager, Analytics serves as consultant to both Ad Sales and BI team as lead contact on both source system data points and elements and trends. The scope of responsibility will include managing the process and tools for capturing and analyzing key performance metrics derived from the various advanced advertising platforms and developing requirements to tie performance across advanced advertising products deployed. The Manager will work directly with advertisers, agencies, ad sales account executives and sales management to develop and present reporting results for the various campaigns implemented by the Cablevision Media Sales units.
Responsibilities
- Perform role as research consultant to current/prospective clients by providing historical insights of campaigns
- Develop optimization on current campaigns based on data results
- Provide cross -platform, cross product and product specific trends and insights
- Utilize internal (database, BI tools) and external (White Papers, Trend Reports, Conferences) information to develop sales and industry collateral
- Gather and define business and reporting requirements for new products
- Create use cases around data requests and requirements for report development for BI team.
- Direct BI team/Report writer on goal of data elements to tie Product performance data and results
Qualifications
- Management Skills
- Strong leadership skills with the ability to teach research concepts, definitions and systems to both Research and Sales staffs.
- Ability to navigate complex, big data files and disseminate to various units
- Aptitude to articulate performance metrics and their meaning to both internal and external clients
- Work independently as well as a team player
- Willingness to establish and maintain a variety of business relationships
- Highly organized and detail oriented
- Willing to support all business’ needs
- Technical/Functional Competencies
- Experience with business intelligence tools and database management tools such as SAS. SQL (Structured Query Language), Microstrategy and Cognos required
- Ability to format data in order to develop analytics to compare historical performance with current delivery.
- Proficient in Microsoft Office Software and technology including Excel, Word, PowerPoint, and Access 2007
- Strong knowledge of online interactive metrics. Omniture, DoubleClick, Comscore experience
- Skill to translate interactive metrics with linear television data.
- Key Experiences/Achievements
- BA/BS degree in communications, television or media
- Minimum of (5) years experience in research or television sales organization or combination of experience in statistical analysis and media at the college level.
- Experience working in the interactive environment ie advertising agency, broadcast television, cable television or internet.
- Capable to speak in a public form and explain data detail surrounding interactivity.
- Ability to work with mass amounts of data in database environments
- Flexibility to work with a wide range of personalities
Altice USA is an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.
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This position is identified as being performed in/or reporting to company operations in New York State. Salary ranges are supplied in compliance with New York State law. Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $96,020.00 – $153,632.00 /year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.
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