Amazon Games aspires to be the most player and partner-obsessed company in gaming. We’re the place for builders and innovators to unleash their creativity. We connect players and developers to the games and communities they love. Our initiatives include game development, publishing, marketing, and live operations, integrated business operations to connect players and game developers.
In addition to releasing New World, an MMO set on a supernatural continent in the Age of Exploration, and publishing Lost Ark, from acclaimed studio Smilegate RPG, we are working on new IPs from our studios and teams in the US, Canada, and Europe, along with other projects in varying stages of development.
With Prime Gaming, Game Growth, and our Twitch channel, Crown, we’re inventing within an incredible sandbox to explore new and thrilling ways to bring exciting gaming experiences to players worldwide.
We believe in building teams and products that reflect and offer an inclusive environment for all our employees and players. We encourage our teams to push boundaries, challenge each other, and learn new ways to unlock their full potential. We are growing and creating as we go – we want you to join us on this journey!
The rapidly changing games industry has influenced the latest digital marketing trends and is one of the few industries with the potential to reach 2 billion worldwide. The Amazon Games Team is seeking a talented Paid Media Manager to independently manage global campaigns to drive new player acquisition for our slate of new games and player retention for lapsed players. Evolve your skills driving awareness, maximizing return on ad spend, and optimizing for conversion, by joining a data-driven team obsessed with becoming the most customer centric video game publisher.
Success in this role requires displaying a relentless hands on approach to managing high volume campaigns to meet or exceed goals. You bring a balanced quantitative and qualitative approach to deliver results. You love data and are comfortable working with growth marketers, designers, product managers, and analysts to get things done.
Primary responsibilities include:
– Drive and optimize global marketing campaigns, based on ROAS and LTV, through programmatic ad channels, primarily for Google Properties from Search and Youtube.
– Manage relationship, drive the execution and strategy as well as optimize performance of Gaming Ad Networks.
– Analyze details of marketing channel efficiency: cost, performance, and new opportunities
– Own campaigns from end to end – manage targeting and segmentation, messaging, creative, measurement, and reporting
– Able to effectively communicate with advertising partners to efficiently drive campaign performance
– Implement and monitor A/B and multivariate tests to optimize for conversion and other performance marketing metrics
– Contribute to the ad creative process & drive creative performance learnings
– Troubleshoot campaign and creative issues using debugging tools and working with 3rd party vendors
– Collaborate and build relationships with marketing and advertising teams across Amazon
– Maintain a thorough understanding of the global games market, player acquisition trends, and competitive landscape
We are open to hiring candidates to work out of one of the following locations:
Seattle, WA, USA
BASIC QUALIFICATIONS
– 4+ years of professional non-internship marketing experience
– 3+ years of Games Industry (supporting title Development, Release, or Live Ops) experience
– Experience using data and metrics to drive improvements
– Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
– Experience using Microsoft Excel to manipulate and analyze data
– Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
PREFERRED QUALIFICATIONS
– Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
– Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $64,500/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.