Director, Branded Events

Responsibilities

Reporting to the SVP, Sponsorships at Hudson Yards, this position plays a critical role in the fulfillment of events at Hudson Yards – including HY owned and branded programs, events, marquee series, Hudson Yards employee events and select 3rd party events. This role will liaise between external and internal stakeholders to ensure seamless event execution while maximizing revenue generation and net operating income.

  • Support the Partnership, Events & Advertising sales team by managing and implanting the creative ideation of HY owned, branded and created events & programming
  • Create, ideate, and execute HY owned, branded and creative events and programming to support relevant business goals
  • Collaborate with and manage all internal departments to produce and execute events including stakeholder marketing, tenant marketing, CRM marketing, PR, social media, etc
  • Working closely with the Commercial Office marketing team, execute a program of employee events for the Hudson Yards tenant population
  • Update master event calendar communication plan, keeping stakeholders informed in regular cadence
  • Serve as overall lead for HY owned, branded and created events at Hudson Yards
  • Manage individual event budgets, as well as internal reporting and invoicing
  • Develop and sustain strong relationships with internal stakeholders
  • Research and negotiate appropriate 3rd party vendors for best in class execution and competitive pricing structures
  • Liaise with Hudson Yards marketing team to support series of HY owned, branded and created events throughout the year
  • Partner with operations counterparts to ensure seamless planning, execution, reporting, and reconciliation of all events at Hudson Yards
  • Develop long-term relationships with external partners focused on the key pillars of art/music/culture/wellness

Compensation

  • $125,000 – $160,000 / year
  • Annual performance based bonus

Qualifications

  • Bachelor’s degree (or equivalent) in business, marketing, or event management
  • 7-10 years of experience in event management; agency experience a plus
  • Demonstrated leader with experience working on a cross-functional team
  • Strong business relationship building skills and passionate about client services
  • Extremely detail oriented
  • Experience managing complex budgets
  • Expert time management and prioritization skills; strong ability to multitask, seamlessly executing multiple projects simultaneously
  • Understanding of luxury retail, fashion and dining environment and mixed-use destinations
  • Strong administrative skills including: Microsoft Office Suite, Adobe, and CAD

Performance Criteria

  • Contribute fully and effectively to the success of the organization
  • Be an ambassador for Hudson Yards, live the Hudson Yards brand, and identify proper opportunities for the organization
  • Be a collaborative team player, results-oriented and solution focused
  • Manage time effectively to ensure deadlines are met, and activities are maintained or brought to conclusion as appropriate
  • Be equally effective working independently or as part of a team
  • Demonstrate professional demeanor and conduct in all interactions, both internal and external
  • Exercise excellent judgment, maturity and diplomacy
  • Be flexible and adaptable to changes as they occur

Working Conditions

  • This role is split between an office environment and onsite event management including non-traditional business hours. The ability and willingness to work early mornings, evenings, weekends, and holidays when required is essential
  • Travel may be required throughout tri-state area
  • This role has a dotted line into the VP, Commercial Marketing

Please note that Related has adopted a COVID-19 vaccination policy to safeguard the health and well-being of our employees. As a condition of employment, Related employees working on-site are required to be fully vaccinated for COVID-19, unless a reasonable accommodation is approved or as otherwise required by law.

Related values diversity in backgrounds and experiences. We are proud to be an equal opportunity employer and are deliberate about the team and culture we are building. We aim to ensure competitive total compensation that is commensurate with experience, workplace geography, and market standards.

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Overview

Formed in 1972, Related is the most prominent privately-owned real estate firm in the United States. Headquartered in New York City, the company has offices and major developments across the world. Related owns and manages a premier portfolio of assets valued at over $60 billion, including the 28-acre Hudson Yards neighborhood on Manhattan’s West Side.

Related believes in investing in its talent and cultivates a positive, team-oriented environment where every voice is valued. Employees are encouraged to boldly take on new challenges, transcend the status quo, and demonstrate strong entrepreneurial spirit. In its relentless commitment to excellence, Related works to foster an innovative approach in its team members so that they can positively impact the communities in which they conduct business. Learn more about Related at www.related.com.

Job Category
Advertising and Marketing
Job Type
Full Time/Permanent
Salary
USD 125,000.00 - 160,000.00 per year
Country
United States
City
New York
Career Level
unspecified
Company
Related
JOB SOURCE
https://www.related.jobs/careers-home/jobs/15358?lang=en-us