Job Description:
About Us
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile, and live events.
Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world’s largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource. Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).
About the Role
Dow Jones is seeking a hybrid Retention Marketing Manager to support the goals of lowering subscription churn and improving customer retention across The Wall Street Journal, Barron’s, and MarketWatch brands. Reporting to the Associate Director, Retention Marketing, you will work cross-functionally with teams across the subscription marketing funnel (Acquisition, Engagement, Brand, Creative, Product etc.).
The Wall Street Journal is the definitive source of news and information through the lens of business, finance, economics and money, global forces that shape the world and are key to understanding it. Barron’s covers U.S. financial information, market developments, and relevant statistics, while MarketWatch provides financial information, business news, analysis, and stock market data.
You will work in the NYC office three days each week, usually Tuesday through Thursday, with some flexibility as needed.
You Will
- Lead integrated marketing tactics for retaining subscribers through a multi-touch approach.
- Set up and optimize the consumer pricing journey and determine what are the right channels, at the right time, to convey the overall value proposition.
- Partner with Technical Engineering and Subscription Product teams to test and improve the online cancellation experience and pricing journey.
- Analyze and review data to create effective summaries that articulate our business for a wider audience.
- Partner with the Finance team to create and maintain monthly budgeting and forecasting to track how retention metrics affect the overall business volume and revenue.
- Use key data insights to develop and execute end-to-end strategy and tactics for subscriber retention.
- Collaborate with the wider CRM team to execute proactive strategies that support subscriber retention.
- Engage with Tech and Experience teams to execute end-to-end UI/UX experimentations from concept to implementation to distilling resulting data.
You Have
- The willingness to work in the NYC (midtown) office three days each week.
- 3-5 years in a subscription business, marketing, and/or media role including retention marketing responsibility.
- Experience developing retention strategies and reducing churn.
- A goals-driven, customer-first, detail-oriented approach to finding solutions
- Strong analytical and strategic thinking skills and experience synthesizing raw data into actionable campaign optimization strategies for new and existing initiatives.
- Experience clearly and effectively documenting processes and project plans
- Outstanding cross-group collaboration, interpersonal, verbal/written communication, problem solving, and executive presentation skills.
- The ability to work quickly in a fast-paced environment, as well as manage multiple and competing priorities.
- The ability to self-prioritize, foresee challenges/roadblocks, and plan for them accordingly.
- Bachelor’s degree in marketing or business or equivalent work experience.
#LI-Hybrid
Learn more about all our US benefits.
Reasonable accommodation: Dow Jones, Making Careers Newsworthy – We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put “Reasonable Accommodation” in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area: CMO – MARKETING
Job Category: Marketing & Product Management
Union Status:
Non-Union role
Pay Range: $50,000 – $180,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate’s experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including “elective” benefits employees may select to best fit the needs and personal situations of our diverse workforce..
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view “Find Jobs – Dow Jones.” Thank you.
Req ID: 39481